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Business Writing & Proper Email Communication
- 1. BUSINESS WRITING &PROPER EMAIL COMMUNICATION 10 TIPS
- 2. 1. Less ismore • Make your point right away • Make it professional • Cut the “Fluff”
- 3. 2. Be professional,not necessarily formal • We are not lawyers, we are also not frat brothers. • No text language (LOL, emoticons, etc.) • It is now public- would you want it read at your funeral?
- 4. 3. Be specific •Answer the 5 W’s (and H) • Give them EXACTLY what they want * If they ask for something, give it to them! * Not what they want to hear, what they are asking for!
- 5. 4. Know youraudience • Be aware of titles • Bureaucrats: Be detailed - stick to the facts • Know what you can say and to whom: if you are not sure, do not say it!
- 6. 5. What’s init for them? • It is not about you • How does what you are saying affect them? • How does what you are saying benefit them?
- 7. 6. Call toaction • The purpose of the email is to accomplish something • Make sure they know what you expect from the email • Make sure they know the urgency (or understand your sense of urgency)
- 8. 7. Avoid jargon •Don’t use a big word when a small word will do • Using a large vocabulary does not show intelligence- it shows you are TRYING to be so
- 9. 8. Write Once,Check Twice • Check for typos (run-on sentences, improper grammar) • Check for spelling mistakes • Have someone else look at it if necessary
- 10. 9. WRITE ONCE,CHECK TWICE! • Read it out loud * Does it make sense? * Does it say what you want it to? • Give it a minute- try it again * Especially if you are angry or worked up
- 11. 10. Not asubstitute for phone • We build rapport over the phone • We find out needs over the phone • The customer/prospect is not going to give you an essay or open up over email
- 12.