Data is the new gold and these enterprises are mining it and using it to their utmost advantage to provide memorable customer experiences.

1. Inspired by an article by Bernard
Marr published in Forbes
BIG DATA
15
BILLIONAIRES

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The California Gold Rush may have started in 1848….

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….but a look at this Rich list today will show us that
‘Data’ is the new age gold.

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Travis Kalanick, Uber
Uber stores and monitors data on every journey its users take, and
mines it to determine demand, allocate resources and set fares.
The in-depth analysis on this data enables them to focus coverage
in poorly-served areas and provide links to buses and trains.
The college dropout CEO with a net worth of $5.3 billion.
Kalanick claims that the
new UberPool service,
which analyzes ride data
to set up car sharing
arrangements, could cut
traffic on the streets of
London by a third!
Image by uber.com

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Brian Chesky, Airbnb
24 million bookings have been made in 34,000 cities since the
service launched in 2008. That’s an estimated half a petabyte of
data on people’s holiday and traveling habits.
Enabling them to sign up landlords in popular destinations to
optimize their global network of properties.
Hasn’t owned a home since 2010, almost continuously using his own service, which connects
travelers with property owners willing to offer short term lets.
Chesky Has just unveiled
Airpal - a user-friendly data
analysis platform designed
to allow all of its
employees, to access
company’s information and
gain meaningful insights.

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Vincent Viola, Virtu Financial
Virtu uses algorithms to make thousands of trades,
profiting often from tiny movements in price.
Relies heavily on vast datasets culled from the world
financial markets.
Founded the high-frequency trading (HFT) specialist Virtu in 2008, and currently has an
estimated net worth of $1.7 billion.
Virtu announced that it had
only suffered one day of
overall trading loss in the
past five years – attributing
this success to its real-time
risk management strategy
and technology.

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Evan Spiegel and Bobby Murphy, Snapchat
Snapchat has successfully evolved with the inclusion of
data-driven features. The first big iterative step towards
this being the launch of “Stories”.
This lets users string together all of their snaps from the
last 24 hours into a single, fluid narrative.
At 24 and 25, Spiegel and Murphy are the youngest newcomers to the rich list. They made
headlines by turning down a $3 billion offer from Facebook for their social picture sharing app.
Snapchat started with a
gimmick – there were lots of
picture messaging services but
they were the first to spot that
not everyone might want the
pictures they send to friends
to remain visible forever.

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Alexander Karp, Palantir
Palantir uses Big Data to predict uses big data algorithms to combat
terrorists and financial fraud around the world.
Draws together data from DNA databases, surveillance records
showing movements, social media data and tip-offs from informants.
Processes this data to predict everything from the placement of
roadside bombs to fraudulent transactions.
Karp built Palantir with the help of the CIA and prides at the US Government.
being their biggest customer.
Initially concentrating on
security and anti-terrorism for
government clients, Palantir
now casts its net much wider
and offers its services to the
financial and pharmaceutical
industries.

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Reed Hastings, Netflix
Netflix is analyzing detailed viewing data from its 55+ million
subscribers to not just optimize their recommendations but
also to find the next ‘House of Cards’ blockbuster.
Predicting what you will want to watch next is the primary goal
of Netflix’s data strategy.
Netflix started out as a DVD-by-mail business; but today, Reed has an estimate net worth of $1 billion
Netflix has employed teams
of movie buffs to scour
years’ worth of film and TV
and tag the common
themes they contain.

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Jeff Bezos, Amazon.com
Apart from being the Founder and CEO of the world’s biggest E-commerce company, Amazon.com,
Bezos owns a private rocket ship company called Blue Origin and has net worth of $34.7 Billion.
Amazon makes $83000 in online sales per minute. With
roughly 244 Million users, they generate huge data.
Amazon used and analyzed this data, giving it’s
employees the right tools to let their customers know,
they care.
Amazon lays so much
importance on customer
experience that every
employee spends two days
every two years on the
service desk handling
calls. Even the CEO!

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Tesla telematics records and sends diagnostic system data,
wirelessly to their corporate offices for real-time analysis.
This data tells them when brake pads are going to wear out, how
far people are getting on a single charge to the battery and the
most logical place to build the next charging station. Analyzing this
data predicts an integral part of how they do business.
Elon Musk, Tesla Motors
Entrepreneurial Wizard with an estimated net worth of $11.9 Billion. Founder of PayPal, Tesla
Motors, SolarCity and SpaceX - all extraordinary companies in four completely different
industries.
Elon Musk shocked the
business world by revealing
that Tesla Motors will not
initiate patent lawsuits
against anyone who uses
their technology in good
faith.

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Reid Hoffman, LinkedIn
Internet entrepreneur, author and venture capitalist with a net worth of $4.7 Billion. Co-founded
LinkedIn in his living room in 2002.
LinkedIn generates tons of data which they call Internal Datasets with
information regarding members profiles, connections, posts and
other activities on the platform.
The combined volume of data in these pipelines is in hundreds of
terabytes per day. This data helps them track important events and
stream them through their central activity pipeline.
What started of in Hoffman’s
living room by inviting 350
contacts to join his network,
has redefined social
networking today with over
350 Million members, and
two new members joining
every second.

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Larry Page and Sergei Brin, Google
Google receives over 2 million queries per minute and takes over 200
factors into consideration before delivering the best results to any
query in a fraction of a second.
With a data analytics tool called “Mesa”, Google can hold petabytes
of data, update millions of rows of data per second and field trillions
of queries per day. Mesa also stores and analyzes critical
measurement data for its Internet advertising business.
The two of the most powerful people in the world. Founded “Backrub” as part of their PHD project
in Stanford, which later became Google in 1998.Larry and Sergei has net worth of 30.2 Billion and
29.7Billion respectively.
Google is truly customer centric in
a way that it takes on moonshots
projects that could change the
world for millions of people.
However, it also takes on
important projects that matter
only to a small number of people
such as introducing the Native
American Indian Iroquoian
“Cherokee” language in Gmail.

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Robin Li, Baidu
Baidu launched a visual map which shows that 3.6 billion trips made
by people during the 40-day Lunar New year period, biggest national
holiday of the country.
Baidu analyzed data on the system to establish the top destinations
people love travelling. Simple insights like this are the evidences for
the importance of Big Data.
Co-founder of Baidu, the well known Chinese Search Engine, with a net worth of $14.7 Billion
making him the second richest man in Mainland China.
Baidu is building the world’s
largest computer cluster to
improve image recognition as
online queries move away from
text. With over “100 billion
digitally simulated neural
connections,” this cluster is
expected to be 100 times more
powerful than “Google Brain.”

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Alibaba stores and analyses years of merchant and customer-behavior
records – to help its small-loan business determine whether customers
that use the Alibaba sales platform are a good credit risk.
They analyze every user's purchase habits from their transaction
records and other related information. Data mined is so
comprehensive that it throws insights even on ‘which customers have
children?’.
Jack Ma, Alibaba Group
Founder of Alibaba Group, who once failed to get a job in KFC. He is the first mainland Chinese
entrepreneur to appear on the cover of Forbes with a net worth of $22.2 Billion.
Alibaba is truly the go-to-
place to buy almost anything.
Want custom-made motors
for your drones? No problem.
Want live scorpions? You're
covered. Want a piece of land
worth $52 million in
Kunshan, Jiangsu province?
Here you go..

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Tencent has over 800 million active users, with their data systems
ingesting 700 TB of data per day. They analyze this data to derive
insights on ad optimization, business intelligence, personalization, and
recommendations.
Tencent launched China’s first online-only bank, WeBank early this year
and uses the Big Data advantage to analyze and evaluate the credit
risk of small borrowers.
Ma Huateng (Pony Ma) , Tencent Inc
Founder of Tencent Inc., one of the largest internet companies in China, Pony Ma is one of the
most influential entrepreneurs of China. He has an estimated net worth of over $14Billion.
Tencent is close to
overtaking Facebook.
Currently, the combined
number of users for WeChat
and QQ is estimated at 1.054
billion, which is only around
200 million less than
Facebook’s user base.

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