1.
I I III
II I ‘ ‘ I 1. I
E15 I I I I II II II I
E I II I I III r; IE III
I I I I " .
u I II I II I I LII ‘gal
I I I I w . I -I I II I
_JL I I , ‘ I, r I. ‘’' r—— 1r II
I I I II , ; I; ',l''‘’! :7 ll
': “ m ‘ ’ . - I I a
* I I " I " HI
-II“ II-I
. ‘I-1“-' V, I‘ I

2.
comprehensive current ’:
state assessment
Clearly define a future
. vision for your digital
business
sane» ‘
I
Identify gaps between
x current state and future
Technology E
Build a roadmap to the
future along these four
tracks: People, Process,
Technology 8. Content
Conteni

3.
Customer Centric culture
You may need to bnoge organizational gaps
to create a truly CUSIOFTIEPCSNITFC Culture
Superior
Customer
Expenence
Partner Enablement Programs
Supply chain and sates cliarineis must be
enabled to participate in your digital vision.
Personalized Buyer Engagement
Personalized buyer engagement will require
oontextiialized process, technology and content
L eoele
A superior customer
experience will translate
to loyal buyers and higher
customer value.
Cross-Functional collaboration
Every organizational liinction must be liilly
involved and integrated into your systems,

4.
DIGITAL TRANSFORMATION ROADMAP
°“““E""' pn ess GAPS
sm: | °° ) ggggge
ASSESSMENT
Advanced Business Intelligence m U m “*5 , '
Utilize all relevant structured and unstructured data to drive I: _ _ . l I . ‘
r: iis. omi= .r-lociiseo intiatives -
Efficiency
Total Operational Integration
Strearriliiie orgariizalional W0lk"i0WS and data lions 6
and integrate with marketing campaigns
Digital Marketing Campaigns
Create "IU‘I! CI‘IalI(’QIi contcxtualizcd. data driven. and
irieasuiaule digital iriarketing cariipaigiis
Digital transformation will
customer Lifecycle Analysis make V°"' °'93"izafi°" 3
Perloim ii thorough anatysis ol the ci. i:sloriier‘s more scalable and
oigital journey for all 6 stages ol the l: lecycle. profitable business
e
are‘
1‘ EARLEY
at lN>0RMIlI()N slum
II
<
E

5.
Predictive Data Analytics
The nail use at analytics is to uie(1i: :! customer pieieceiwces
var piiicriasiiig products and st-; -rvrces
Integration of IM Platforms
integrating piatiorms iS esseritiai ins accelerariiig
me dock speed 0! your organization
Integration of Data silos
Integrating (Kala silos is C7iil(. €ii to aCWE‘i¥Vj SN) (‘Ieqme
views oi y0Ui customers and mew ioiimey
Contextual Information Architecture
An iniorrnation arrhiieclure ilA) is the inundation (or a
successfui risgiiar trarisiormaiion iffliialive
, , .,
Integrated
Information
Infrastructure
gm ‘f
'_"3cl*moiogy
An integrated information
infrastructure will be an
engine to drive growth for
your digital business.

6.
Digital Asset Management
Large. unstructured digital assets must be tagged and
organized tor instant access try users
Product Information Management
Hugh volume product data must be easily on-boarded,
maintained and presented to customers.
Enterprise 8. Site Search Optimization
Internal and external sites shouid be optimized ior easy.
last and reievanl search operations
Data Quality & Governance
All entergnse information shouid be cteanm,
contextuatized and coritrolied by quaiity standards
I
I
I
I
II I
I II II
fliil II
III IIII
II II IIIII II IIII II’
, , ._ w_. ,'. ,._», ~.. »_. ... __. ._. .~. _r_, ..__, ._.4.. —-. q.. ._, _.. =g. .-_ ,
Optimized
Content
Management
Cement
All internal & customer-facing
content should be accurate,
easily accessed and .
user-personalized.

7.
DIGITAL TRANSFORMATION ROADMAP
°”“sF: _i¥‘E’ SYSTEMIC GAPS > FUTURE
ASSESSMENT ‘"5'°"
Buyer
Engagement
People
Superior Customer Experience
Process
Maximum Organizational Efliciency
Integration 7 ‘ Integration ' ‘ Contextual
i ot IM ol Data Inlorrnation
, ‘ Platforms Silos 1‘ Architecture
Technology ‘
Integrated Information Infrastructure
Product Enterprise 8- D313
lniorrnation I Site Search ‘ QuaIi¢Y 5
Management ‘ Optimization Governance
ET
Optimized Content Management
O
$'a': eARLEY
It . ... mm. u.oN SCiFN(. (>