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BUSINESS LEVEL STRATEGY
Vihar
Desai
Nupur
Kulkarni
Raj
Raval
Bhaumik
Patel
Neha
Jain
Identifying strategic business units
 Issues with S.B.Us
• A confusion of S.B.Us
• Corporate complexity
• Organizational structure
 Criteria to identify S.B.Us
• Market-based criteria
• Capabilities-based criteria
The Strategic Clock
Sustaining
Competitive
Advantage
Price-Based
-Accept Reduced Margin
-Win a Price War
-Reduce Cost
-Focus on Specific Segments
Lock-In
-Achieve Market Dominance
-First Mover Advantage
-Reinforcement
-Rigorous Enforcement
Differentiation
-Create Difficulties of
Imitation
-Achieve imperfect mobility
-Reinvest Margin
Sustaining Competitive Advantage
Competition and collaboration
 Collaboration between organization is
advantageous to avoid competition or to get
full benefit.
 Example:- collaboration between
manufacturer and logistic company can
help them to achieve cost benefit.
 By collaboration we can achieve
competitive advantages in terms of
operation, sales, cost, profit etc. which is
shown in fig. [a].
Game theory
 It is concerned with the interrelationships
between the competitive moves of a set of
competitors.
 Key Assumptions to understanding
competitive dynamics
 Rationality
 Interdependence
 Get in the mind of the competitions
 Think forwards and reason back words.
Business Strategy Ch 6
Business Strategy Ch 6

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Business Strategy Ch 6

  • 2. Identifying strategic business units  Issues with S.B.Us • A confusion of S.B.Us • Corporate complexity • Organizational structure  Criteria to identify S.B.Us • Market-based criteria • Capabilities-based criteria
  • 4. Sustaining Competitive Advantage Price-Based -Accept Reduced Margin -Win a Price War -Reduce Cost -Focus on Specific Segments Lock-In -Achieve Market Dominance -First Mover Advantage -Reinforcement -Rigorous Enforcement Differentiation -Create Difficulties of Imitation -Achieve imperfect mobility -Reinvest Margin Sustaining Competitive Advantage
  • 5. Competition and collaboration  Collaboration between organization is advantageous to avoid competition or to get full benefit.  Example:- collaboration between manufacturer and logistic company can help them to achieve cost benefit.  By collaboration we can achieve competitive advantages in terms of operation, sales, cost, profit etc. which is shown in fig. [a].
  • 6.
  • 7. Game theory  It is concerned with the interrelationships between the competitive moves of a set of competitors.  Key Assumptions to understanding competitive dynamics  Rationality  Interdependence  Get in the mind of the competitions  Think forwards and reason back words.