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As marketing strategies change and become more complex there is an increasing requirement to manage the roster of agencies and marketing suppliers to maximise their value.
It requires thinking of the roster holistically and the individual agencies and supplier at the same time.
If you are commencing a roster management process for the first time or as an on-going improvement process there are five main steps.
1. Roster Structure & Alignment
2. Remuneration Benchmarking
3. Scope of Work Definition
4. Performance Management
5. Conflict Resolution