This document provides guidance on proposal writing. An effective proposal demonstrates the need for a project, outlines clear goals and objectives, and establishes a plan to achieve them. Key elements include an executive summary, background on the issue being addressed, and details on project management, resources, and anticipated benefits. The proposal must be well-formatted and tailored to the specific funding program criteria. Developing strong content that sells the merits of the project in a concise yet compelling manner is essential for proposal success.