This document provides an outline for a typical business plan, including sections on the executive summary, company summary, products, market analysis, strategy, management, and finances. It discusses the contents that should be included in each section, such as an overview of the business, company structure, location, personnel, goals and objectives in the company summary section. The marketing section should include market research on customers and competitors as well as specific marketing and sales strategies. Operational details like overhead costs, suppliers, distribution, assets and insurance are also addressed.
BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASSTaiwo Adepoju
ย
BUSINESS CONCEPT, BUSINESS IDEA, BUSINESS PLAN, WHY AND HOW OF BUSINESS PLAN, STRATEGIES FOR EFFECTIVELY WRITING A SUCCESSFUL BUSINESS PLAN, BUSINESS DEVELOPMENT PROCESS, BUSINESS PLAN FORMAT
INTRODUCTION
A business plan is an important document for any business and it can be written for a variety of reasons.
Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives.
Externally, the business plan can act as a medium for attracting finance for start-ups or expansion.
INTRODUCTION
For many people, the experience of raising finance is a new one.
Many opportunities presented to financiers are subsequently rejected.
It is essential, therefore, that the entrepreneur prepares a quality document.
The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered.
CONTENTS
The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure.
The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal.
In general, they have the following categories:
CONTENTS
Executive Summary
Current position
Objectives
Product/Service and Operations
Marketing and Sales Plan
Competition
Management and Staff
Financial plan
Information and control
Risk factors and mitigation
A business plan is a document that brings together the key elements of a business that include details about the products and services, the cost, sales and expected profits.
Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers. Before you send your proposal, you need to explain more about the purpose, budget, target and the amount you want to borrow. So this is an example of the best presentation slide.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson24
This lesson is the final chapter in the Novus Business Curriculum. It describes the purpose of a business plan and its core elements. The lesson provides an overview of what type of information should be included in each part of a business plan, key questions to ask yourself as the business plan is prepared, and what other Novus lessons can be reviewed in order to effectively write each section.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASSTaiwo Adepoju
ย
BUSINESS CONCEPT, BUSINESS IDEA, BUSINESS PLAN, WHY AND HOW OF BUSINESS PLAN, STRATEGIES FOR EFFECTIVELY WRITING A SUCCESSFUL BUSINESS PLAN, BUSINESS DEVELOPMENT PROCESS, BUSINESS PLAN FORMAT
INTRODUCTION
A business plan is an important document for any business and it can be written for a variety of reasons.
Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives.
Externally, the business plan can act as a medium for attracting finance for start-ups or expansion.
INTRODUCTION
For many people, the experience of raising finance is a new one.
Many opportunities presented to financiers are subsequently rejected.
It is essential, therefore, that the entrepreneur prepares a quality document.
The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered.
CONTENTS
The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure.
The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal.
In general, they have the following categories:
CONTENTS
Executive Summary
Current position
Objectives
Product/Service and Operations
Marketing and Sales Plan
Competition
Management and Staff
Financial plan
Information and control
Risk factors and mitigation
A business plan is a document that brings together the key elements of a business that include details about the products and services, the cost, sales and expected profits.
Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers. Before you send your proposal, you need to explain more about the purpose, budget, target and the amount you want to borrow. So this is an example of the best presentation slide.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson24
This lesson is the final chapter in the Novus Business Curriculum. It describes the purpose of a business plan and its core elements. The lesson provides an overview of what type of information should be included in each part of a business plan, key questions to ask yourself as the business plan is prepared, and what other Novus lessons can be reviewed in order to effectively write each section.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
If you want to establish your business with great strategic plan then the millennial partners offerings great business development plan for our clients.
5 Paradigms And Kingdom Business For Alict August 2009Dion Forster
ย
As society changes it is necessary to change the way in which we do ministry. The Church dominated model, where ministry is done almost exclusively in and through congregations, needs to be strengthened and further developed by empowering Christians to do ministry in their places of work and study! We spend most of our waking hours at work, or at school, or in our community and home. Furthermore, if we are honest, the majority of Churches do not equip and facilitate ministry beyond the interests of their congregational needs.
This presentation was prepared for a group of international students on the African Leadership in Community Transformation school in Cape Town. I prepared it based on my experience as a minister in the marketplace. I serve as a chaplain to a large construction company (the Power Group http://www.powergrp.co.za). I hold a doctorate in theology and science and am an ordained minister in the Methodist Church of Southern Africa - so, this presentation draws together:
- Theology
- Biblical and scriptural injunctions on ministry
- An understanding of economics and justice
- Neuroscience (showing how and why we do certain things)
- Research on the Church and the Christian faith
You can find out more about me and my work at http://www.spirituality.org.za - please see the blog at http://www.spirituality.org.za/blogger.html
Today marks the first day at the Business Hub Academy (closed group on facebook) and the topic we will be considering for the next 2 weeks is "How to write a tailored Investor Business Plan"..
All members of the academy are expected to go through this slides, write out their own business plan and submit to the admin (optional)
Question 1 Which of the following is NOT one of the three main.docxaudeleypearl
ย
Question 1
Which of the following is NOT one of the three main elements of radical design?
Changes to existing process
Training
Measuring the results using the predetermined metrics
A vision of which specific performance metrics will best reflect the success of overall business strategy
Question 2
Differentiation can best be described as:
Results when an organization has the lowest cost.
The organization has identified itself as unique in the marketplace.
The difference between price and cost.
Value of the product and the actual cost to provide or produce.
Question 3
Which of the following is NOT a common risk of offshoring?
Long transition periods that decrease the cost of savings
Additional technology, telecommunications, travel, process changes, and management overhead required in order to relocate and supervise operations outside oneโs own country
Increase labor costs
Geopolitical unrest (war and crime)
Question 4
Identify the 3 Organization Structures:
Formal, Informal, Open
Deductive, Inductive, Conductive
Hierarchical, Flat, Matrix
Open, Hierarchical, Formal
Question 5
Radically changing a business is not easy task. Research done to determine why companies failed to reach their goals reveal some of the more common reasons include:
Lack of training
Introducing unnecessary complexity into the new process design
Lack of a coherent communications program
all of these
Question 6
Which of the following is NOT a support activity in the value chain of a firm?
Human Resources
Purchasing
Service
Technology
Question 7
As the Manager of a new work group you are to explain the dynamics of System Hierarchy. Explain the 3 levels of the hierarchy along with the function and value of the different components. Finally, how do these components build upon each other and with each other.
H
essay-ans-_17933
Question 8
Enterprise systems address knowledge capture and use across many functions of an organization. Identify three different types of enterprise systems that solve common business strategy needs. Briefly describe the logistical flow of information through that system. Use the kind of description that you would use with a client while have lunch or dinner with them.
Question 9
Explain designing a framework for getting work done? Your answer should be approximately 2 or 3 paragraphs (300 words). Please clearly state the necessary components and explain how they work in developing an effective framework. Please cite a minimum of 2 resources including material external to the course.
Question 10
Select a company of your choice and explain their approach to the three primary strategies for achieving a competitive advantage according to Michael Porter. Your answer should be a minimum of 200 words and cite all resources.
Page 28 of 28
Page 27 of 27Business Plan for a Startup Business
The business plan consists of a narrative and several financial works ...
aTable of ContentsExecutive Summary2HighlightsObjec.docxrock73
ย
a
Table of Contents
Executive Summary 2
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business 2
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing 2
Market Analysis
Market Segmentation
Competition
Pricing
Appendix 2
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
Executive Summary
Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition). You can also choose to use the following four subheadings to organize and help present the information for your executive summary. Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.
Highlights
Summarize key business highlights. For example, you might include a chart showing sales, expenses and net profit for several years. Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.
Objectives
For example, include a timeline of the goals you hope you to achieve.
Mission Statement
To Embrace Technology and Design, Develop energy saving products that will significantly reduce our Carbon Foot by using less electricity.
Keys to Success
Keep it simple
Create a box shifting enterprise, thus keeping overheads and staffing cost low
With minimum capital the business can be home grown
Use and Grow local talent. By reducing the travel time to and from work, allows employees to have more downtime. Ensuring that there is flextime, especially during children school holiday season.
This will allow employee loyalty and good product services to our customers.Description of Business
The business identifies house hold use or commonly used products in the market. And using technology rethinking the task and design, develop and bring to market devise that will save at least 25% electrical usage per year.
The company must only box shift the products, this will keep overheads, low and profit high. With minimum investments. This will allow the company to be flexible and stay focus on finding target products, filter these through rigorous design, fiscal and marking criteria to ensure they meet the companyโs mission.
Company Ownership/Legal Entity
Indicate whether your business is a sole proprietorship, corporation (type), or partnership. If appropriate, define the business type (such as manufacturing, me ...
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
An overview of why you need a business plan, what you are going to do with it and how to go about building one. This is a companion piece to writing a business plan and is designed to give a first time business plan writer a rational reason for doing so.
Go through effective communication first, then tackle this one if you need to present your products or services. The format used can help you tp present in any medium or platform.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
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๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Business Plan Outline
๏ Typical Table of Contents
1. Executive Summary
2. Company Summary
3. Products
4. Market Analysis Summary
5. Strategy and Implementation
6. Management Summary
7. Financial Plan
8. Appendices
3. 1. The Executive Summary
๏ In spite of the fact that it appears first, it is actually the
final section to be written.
๏ The executive summary should be no longer than two
pages.
๏ It summarizes the whole plan in a nutshell
๏ Make it dynamic and exciting to capture the readerโs
interest.
๏ Write it as if you were a consultant who was hired to
write this plan for someone else.
4. Executive Summary
๏ Contains only a paragraph or two about each of the
other 7 sections.
๏ Like all other sections, it is written in the third person.
๏ Not everybody reads the details.
๏ Make sure that your Executive Summary is clear,
concise and easy to understand.
๏ Market yourself here.
5. 2. The Company
๏ This is the section where you introduce the business in
more detail.
๏ Outline the type of business.
๏ Company History
๏ Products and Services
6. The Company
๏ Break this section down into subsections.
1. General Business Overview
2. Company Structure
3. Location
4. Key Personnel
5. Goals and Objectives
6. Strengths and Weaknesses
7. Mission and Vision Statements
7. 2. The Company
๏ General Business Overview
A description of the business and where it fits into the
marketplace.
Describe what needs the business will be filling and how
it will go about filling them.
Describe the markets that will use your business and any
business history.
8. REMINDER
๏ Write your entire plan in the 3rd person.
๏ Refer to the business, the owner, ABC Company, The
Company, The Store etc.
๏ DO NOT use I, we, our, mine, my or any other
possessive terms when writing your business plan.
๏ Accentuate the positives.
๏ Avoid โWishing and Hopingโ Change words like
โthinkโ to โKnowโ, change โifโ to โwhenโ, change
โhopeโ to โwillโ etc. etc.
9. 2. The Company
๏ Company Structure
๏ Outline the corporate structure
๏ Are you a sole proprietor, partnership or an
incorporation?
๏ List any shareholders, partners and incorporation
information.
10. 2. The Company
๏ Location
๏ Describe the location, its benefits, amenities and
accessibility to customer traffic.
๏ Indicate freight routes, traffic statistics (municipality),
area demographics (newspaper) and growth rate.
๏ Details of parking and zoning.
๏ Cost of Lease or Mortgage plus taxes & utilities
๏ Explain why you chose this location
๏ Outline any renovations or alterations to be done.
11. 2. The Company
๏ Key Personnel
๏ Include a brief profile of all key partners and
employees outlining their duties and experience.
๏ Include their resumes in the appendix.
๏ Highlight their relevant education and expertise,
business qualifications, work history and references.
๏ Include yourself.
12. 2. The Company
๏ Goals and Objectives
๏ Outline the goals and objectives of the company.
๏ State long and short term goals.
๏ Make them SMART goals.
13. 2. Strengths and Weaknesses
๏ SWOT Analysis
๏ What will be the strengths of the business?
๏ Stress where & why you excel.
๏ DO NOT include marketing strengths and
Weaknesses as they will be covered in the marketing
section.
๏ Discuss any weaknesses and vulnerabilities of the
business and what the plan is for mitigating or
overcoming them.
14. 2. The Company
๏ Mission and Vision Statements
๏ The Mission Statement describes your company
philosophy in a few sentences. (very few)
๏ The Vision Statement describes how you see your
company in the future.
๏ Study other mission statements and design one that is
uniquely yours.
๏ The Mission Statement shows your commitment to the
business and its customers and provides a written
promise for you to uphold.
15. 2. The Company
๏ This is the end of section 2 of your business plan and
might be a good place to take a break, review what you
have written and edit and refine it before moving on.
๏ Get someone else to proof read the section for you.
๏ Make all your corrections and save to your computer
AND your flash drive.
๏ Save often as Save is your friend.
๏ Read through what you have written & eliminate all
the I, we, us, own, our references.
16. 3. Products and Services
๏ 3.1 Product Description
๏ Describe your products and/or services.
๏ List the Benefits of your products or service.
๏ Describe your advantages over the competition.
๏ Realistically assess the volume you can do. (Out put)
๏ Describe the business developmental stage.
๏ List any potential or current contracts.
๏ If you have orders or letters of intent include them in
the appendix
17. 3. Products and Services
๏ 3.2 Cost of Sales
๏ Detail your profit margins on individual products and
services.
๏ Show what your products sell for and the cost of raw
materials.
๏ If you are a reseller, quote the cost to you including
freight, packaging, wages, etc.
๏ Point out the expected profit margins and explain how
the business will maintain them through expansion
and/or market fluctuations.
18. 3. Products and Services
๏ 3.3 Future projections
๏ If you plan any future expansion or development
include this information.
๏ List any potential threats and opportunities.
๏ 3,4 Legal Concerns
๏ If your business entails legal considerations like
copyrights, patents, trademarks or special licenses,
include it here.
19. REMINDER TIME AGAIN
๏ Donโt make sweeping generalizations that you canโt
back up.
๏ Be prepared to support any statement you make with
facts.
๏ Quote your sources when citing demographics etc.
๏ Include a copy of the source in the appendix
๏ Add a note like โSee appendix 3aโ in brackets near the
statement or insert numbered footnotes in the footer
๏ Make sure your pages are numbered and your company
name appears at least once on every page.
20. 4. Marketing Strategies
๏ 4.1 Market Research
๏ 4.2 The Competition
๏ 4.3 Marketing and Sales Strategies
21. 4. Marketing Strategies
๏ 4.1 Market Research
๏ An analysis of todayโs market and trends
๏ Past and future industry trends
๏ Your target market size and demographics
๏ Your ideal customer profile
๏ Your realistic projected market share
๏ Geographic Boundaries
๏ Seasonal Trends
๏ Customer Service policies
22. 4. Marketing Strategy
๏ 4.1 Market Research (continued)
๏ Strengths and weaknesses
๏ Market Survey Results
๏ Use a synopsis version of your market survey here but
include how many people you contacted, what
questions you asked and what the responses were.
๏ Convert answers into percentages.
๏ Include a sample survey form in the appendix.
23. 4. Marketing Strategy
๏ 4.2 The Competition
๏ Identify the current competition, their size and market
share
๏ Analyze the strengths and weaknesses of the
competition
๏ Outline how you plan to overcome their strengths and
target their weaknesses.
๏ Your Companyโs SWOT analysis
๏ What makes your company unique?
๏ What will it cost to remain competitive?
24. Marketing Strategies
๏ 4.3 Marketing and Sales Strategies
๏ The plan within the plan. The marketing plan will
outline exactly how you will find potential customers.
๏ A sound marketing plan includes a mix of methods,
including the use of various media, promotional
methods, and potential one on one techniques.
25. 4. Marketing Strategies
๏ 4.3 Marketing and Sales Strategies
๏ Describe what promotional and media methods you
will use
๏ Outline any special services or policies
๏ What target market will each method reach?
๏ What is the effectiveness of each method?
๏ How frequently will you use which media & why?
๏ How will you track results?
26. Marketing Strategies
๏ 4.3 Marketing and Sales Strategies (Continued)
๏ How will you sell your product or service?
๏ Will you be wholesale, retail or direct sales?
๏ Will you use representatives, agents, distributors or
staff?
๏ Incentives or sales bonus schemes?
๏ What is the realistic potential reach of your sales
force?
27. Operational Information
๏ 5.1 Overhead Costs
๏ Explain your estimated overhead costs and
demonstrate a break even point.
๏ A detailed explanation will be included in your
financial projections so donโt go into great detail here.
๏ A brief summary of monthly expenses.
28. Operational Information
๏ 5.2 Suppliers
๏ List your suppliers
๏ What are their terms of credit?
๏ How much lead time between order and delivery?
๏ Make note of any personal guarantees you had to sign
in order to obtain credit.
29. Operational Information
๏ 5.3 Quality Control
๏ Describe your policies on quality control.
๏ Describe any hazards or environmental risks and how
you propose to deal with these obstacles.
๏ Describe any special safety measures or procedures
relevant to the production of your product.
30. 5.Operational Information
๏ 5.4 Distribution
๏ Outline how your products will be delivered or
distributed and any competitive advantages to your
methods.
๏ 5.5 Employees
๏ List any staff positions along with their job
descriptions, areas of responsibility and expected
salaries.
31. 5. Operational Information
๏ 5.6 Assets and Equipment
๏ List any buildings owned.
๏ List any equipment already on hand.
๏ List any equipment to be purchased.
๏ Provide a price and life expectancy for each asset.
๏ 5.7 Advisory Board
๏ Identify the members of your advisory board & give
their backgrounds & qualifications.
32. 5. Operational Information
๏ 5.7 Insurance policies
๏ List the various insurance policies that you will take
out and their individual costs.
๏ Liability
๏ Fire and Theft
๏ Workerโs Compensation
๏ Employment Insurance
๏ Key Management and/or Key Employee Insurance
33. 5. Operational Information
๏ 5.8 Licenses and permits
๏ List any licenses or permits that your business requires
to operate and their assorted costs.
๏ Include your business registration information.
๏ Include your business permit.
34. 6. Financial Information
๏ The Viability of your business culminates in this
section when you prepare projections of income &
expenses, cash flow forecasts and when you review
how much money you may require.
๏ Even if you plan to be self funding, projections and
cash flows facilitate making sound management
decisions now and in the future.
35. 6. Financial Information
๏ 6.1 Projections of income & expenses
๏ Include a month by month estimation of sales and
expenses
๏ Include start up costs
๏ Itemize by the month that revenue was generated and
the month when the costs were incurred.
๏ Be conservative with revenues and practical with
expenses.
๏ Make sure the bottom line indicates profits or losses.
36. 6. Financial Information
๏ 6.2 Cash Flow Forecasts
๏ A cash flow forecast differs from projections as it
estimates when revenues will be received (as opposed
to generated) and when expenses will be paid.
๏ Includes income form loans and other sources.
๏ 6.3 Financial Statements
๏ Banks require a projected balance sheet and at least 2
years of financial statements.
37. 6. Financial Information
๏ 6.4 Capital Expenses
๏ Include a list of capital spending such as asset
purchases or building renovations (leasehold
improvements)
๏ 6.5 Net Worth Statement
๏ Net Worth Statements indicate the stability of the key
management players
๏ List the ownerโs personal assets, liabilities & net worth
38. 7. Funding Requirements
๏ If you need to borrow, explain how much you need,
what you are going to use it for and how and when you
will repay the loan.
๏ Explain how you plan to secure the loan and with what
assets.
๏ Show the amount borrowed in your financials and
include the monthly payments in your cash flow
projections.
๏ If seeking an investment partner, indicate the share of
the company available in exchange for investment.
39. 7. Funding requirements
๏ When you need the money & how much
๏ The type of loan you are applying for
๏ The desired terms of payment
๏ A breakdown of how you will use the funds
๏ Any future funding requirements
๏ Any expansion plans.
40. 8. Appendix
๏ Up to Date Financial Statements
๏ Personal Statements of Net Worth
๏ Letters of Reference or Letters of Intent
๏ Product Photos and brochures
๏ Relevant Newspaper articles or internet downloads
๏ Resumes of Key employees or partners
๏ Incorporation or business registration papers
๏ Cash flow projections and sales forecasts
41. 8. Appendix
๏ Permits
๏ Licenses
๏ Trademarks or Patents
๏ Market Surveys
๏ Equipment and Asset appraisals
๏ Partnership or employment agreements
๏ Insurance policies
๏ Mortgages or Leases
42. Getting it done!
๏ Review the various sections frequently
๏ Save often
๏ Save in more than one location
๏ Get someone to proof read it and edit it
๏ Get more than one person to proof read it
๏ Present it to your advisory board and request
feedback.
๏ Spell check it
๏ Print it on high quality paper and bind it in a quality
cover.