Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_3_choosing_your_pathTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Nesta creative toolkit_book_1_arrivals_and_destinationsTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
OLODO Certified! Series is a concept utilizing social interactive media channels to activate purpose and the pursuit of dreams in the lives of young people in order to renew their focus to positively address life’s realities in and after school instead of them capitalizing on certificates or degrees for their future success and achievements.
The Olodo Certified concept conceived by Innovation Strat-Artist and CIO of Infinite Impact Limited David Lanre Messan, is being executed with the support of QMB Entertainment and a few other people.
This dream activation project is poised to deliver sensational content to inspire young people and designed to create awareness beyond the windows of school, where they are enabled to know better than to be trapped in the shackles of unemployment just because they believe they would get jobs after school. As such, the Olodo Certified is changing that paradigm by stimulating young people’s inner potentials by a dedicated voice that reaches their minds to discover themselves and find their potentials even before they graduate from school. Ever heard an undergrad haggling with his or her lecturer, “Sir, this is my life o, please don’t fail me, help me o.” The Olodo Certified is of the opinion that thought becomes things not school.
The Olodo Certified concept delivers its content via a 100 Sensational content series, an anthem, weekly motivation and an annual event. The 100 sensational content episode series use inspiring, motivating albeit funny thoughts to engage the minds of its target audience and enlivened with the mix of the thought provoking anthem. The Olodo Certified also releases on a weekly basis, audio motivation series via hulkshare and promoted through its twitter handle @olodocertified and this lasts for 5 minutes delivering specific strategy on how to activate dreams.
http://www.hulkshare.com/ruv2icfo86bk
OLODO Certified! Series is a concept utilizing social interactive media channels to activate purpose and the pursuit of dreams in the lives of young people in order to renew their focus to positively address life’s realities in and after school instead of them capitalizing on certificates or degrees for their future success and achievements.
The Olodo Certified concept conceived by Innovation Strat-Artist and CIO of Infinite Impact Limited David Lanre Messan, is being executed with the support of QMB Entertainment and a few other people.
This dream activation project is poised to deliver sensational content to inspire young people and designed to create awareness beyond the windows of school, where they are enabled to know better than to be trapped in the shackles of unemployment just because they believe they would get jobs after school. As such, the Olodo Certified is changing that paradigm by stimulating young people’s inner potentials by a dedicated voice that reaches their minds to discover themselves and find their potentials even before they graduate from school. Ever heard an undergrad haggling with his or her lecturer, “Sir, this is my life o, please don’t fail me, help me o.” The Olodo Certified is of the opinion that thought becomes things not school.
The Olodo Certified concept delivers its content via a 100 Sensational content series, an anthem, weekly motivation and an annual event. The 100 sensational content episode series use inspiring, motivating albeit funny thoughts to engage the minds of its target audience and enlivened with the mix of the thought provoking anthem. The Olodo Certified also releases on a weekly basis, audio motivation series via hulkshare and promoted through its twitter handle @olodocertified and this lasts for 5 minutes delivering specific strategy on how to activate dreams.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_3_choosing_your_pathTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Nesta creative toolkit_book_1_arrivals_and_destinationsTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
OLODO Certified! Series is a concept utilizing social interactive media channels to activate purpose and the pursuit of dreams in the lives of young people in order to renew their focus to positively address life’s realities in and after school instead of them capitalizing on certificates or degrees for their future success and achievements.
The Olodo Certified concept conceived by Innovation Strat-Artist and CIO of Infinite Impact Limited David Lanre Messan, is being executed with the support of QMB Entertainment and a few other people.
This dream activation project is poised to deliver sensational content to inspire young people and designed to create awareness beyond the windows of school, where they are enabled to know better than to be trapped in the shackles of unemployment just because they believe they would get jobs after school. As such, the Olodo Certified is changing that paradigm by stimulating young people’s inner potentials by a dedicated voice that reaches their minds to discover themselves and find their potentials even before they graduate from school. Ever heard an undergrad haggling with his or her lecturer, “Sir, this is my life o, please don’t fail me, help me o.” The Olodo Certified is of the opinion that thought becomes things not school.
The Olodo Certified concept delivers its content via a 100 Sensational content series, an anthem, weekly motivation and an annual event. The 100 sensational content episode series use inspiring, motivating albeit funny thoughts to engage the minds of its target audience and enlivened with the mix of the thought provoking anthem. The Olodo Certified also releases on a weekly basis, audio motivation series via hulkshare and promoted through its twitter handle @olodocertified and this lasts for 5 minutes delivering specific strategy on how to activate dreams.
http://www.hulkshare.com/ruv2icfo86bk
OLODO Certified! Series is a concept utilizing social interactive media channels to activate purpose and the pursuit of dreams in the lives of young people in order to renew their focus to positively address life’s realities in and after school instead of them capitalizing on certificates or degrees for their future success and achievements.
The Olodo Certified concept conceived by Innovation Strat-Artist and CIO of Infinite Impact Limited David Lanre Messan, is being executed with the support of QMB Entertainment and a few other people.
This dream activation project is poised to deliver sensational content to inspire young people and designed to create awareness beyond the windows of school, where they are enabled to know better than to be trapped in the shackles of unemployment just because they believe they would get jobs after school. As such, the Olodo Certified is changing that paradigm by stimulating young people’s inner potentials by a dedicated voice that reaches their minds to discover themselves and find their potentials even before they graduate from school. Ever heard an undergrad haggling with his or her lecturer, “Sir, this is my life o, please don’t fail me, help me o.” The Olodo Certified is of the opinion that thought becomes things not school.
The Olodo Certified concept delivers its content via a 100 Sensational content series, an anthem, weekly motivation and an annual event. The 100 sensational content episode series use inspiring, motivating albeit funny thoughts to engage the minds of its target audience and enlivened with the mix of the thought provoking anthem. The Olodo Certified also releases on a weekly basis, audio motivation series via hulkshare and promoted through its twitter handle @olodocertified and this lasts for 5 minutes delivering specific strategy on how to activate dreams.
Following One Course Until Successful otherwise known as FOCUS is a zone everyone of us will find ourselves as we journey up the ladder of success. We needa dose to keep us going and you can find it in this mini book written by me- DLM.
Watch List is an annual industry hit listing to provide potential entrepreneurs, start-ups and SMEs the needed edge for the boosting of their idea capital in order to create possible advantages which allows them consider or simply follow growth lines of opportunities and early profit in prospective ventures for a new year.
The R43 Course series delivers thoughtful ideas that can help you connect and adapt to change.
In today's ever changing world, it is only those who prepare, think fast and ready for change has a right to claim its entitlement.
Every time change occurs, there are two things involved: Entitlements or Entanglements. Change could either drop you in the future (This gives you access to ENTITLEMENTS) or leave you in the past (This puts you in ENTANGLEMENTS).
So, imagine you are caught up in such entanglement with change, what would you do to escape it? That is the reason for R43 course series. Let's go!!!
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
Introduction to Entrepreneurship
Page 21 of 27Business Plan for a Startup Business
Due Date * Plan & Presentation Week #15
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.
This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Business PlanOWNERS
Your Business Name
Street Address
Address 2
City, ST ZIP Code
Telephone
Fax
E-Mail
Table of Contents
I.Table of Contents3
II.Executive Summary4
III.General Company Description5
IV.Products and Services6
V.Marketing Plan7
VI.Operational Plan15
VII.Management and Organization19
VIII.Personal Financial Statement20
IX.Startup Expenses and Capitalization21
X.Financial Plan22
XI.Appendices25
XII.Refining the Plan26
Executive Summary
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If app ...
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
BUSINESS PLAN
Creating an extensive business plan is unnecessary for most businesses to get started. Keep it short when
you are getting started. You don’t have time to write a 50-page document and no one wants to read it
either. However, the exercise of creating a business plan offers you several benefits that more than
outweigh the investment of time:
• The process of thinking and writing the plan provides clarity to your business • If capital is needed from beyond your savings, investors want to see a plan that demonstrates a solid
understanding and vision for your business • The plan will help you to prioritize the tasks that are most important • With growth, the plan offers a common understanding of the vision to new leaders • It is something you should continually review and update over time
A simple business plan for a product or service company that is just forming, can be completed rather
quickly. Write it simply keeping in mind who the audience might be. It needs to be understandable,
readable, and realistic.
This template is organized into seven sub-plans or sections to be completed. It is recommended to
complete the Executive Summary last once the other sections have been completed. As you move from
the Company Overview to the Financial Plan, the writing should tell the story of your motivation, your
vision, why you will be successful, how you will achieve success, and how you will measure it.
It will be important to keep your plan up to date so you can see your progress, celebrate success, and
adjust where you missed the mark. This is best done on a quarterly, if not monthly basis
A Guide to Building a Minimum Viable Product. This guide is intended for the entrepreneur planning their next venture, the business owner who needs a "pivot' to a more optimized model, and anyone with a passion for new businesses, products and services, and wants to put their ideas on paper.
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
Trend List is a concept of ideas portfolio management company, Infinite Impact Ltd, which highlights trending personalities, services, products, brands, ideas and innovations in industries and sectors garnered by popular demand via online and offline surveys on an annual basis.
Sometimes, we need to understand why things dont go the way it ought to such as understanding the reasons why ideas fail in reality. Check this out this mind blowing presentation delivered by the Chief Idea Strategist of Infinite Impact Limited, Koko Ombu. Visit us: www.wesellideas247.com
Unlocking Africa's Youth Potentials through Mass Market InnovationsDavid Lanre Messan
Africa has come of age to take the bull by the horn and we are apparently doing that that breaking new grounds and barriers but there is still need to integrate the rising youth population into the fast rising market domination sweeping through the continent hence the need for this skeletal presentation.
E-NNOVATE empowers entrepreneurs with innovative tools to create and implement innovative ideas for business success. It considers a 3 stage idea development processes which cut across Conceptualization, Commercialization and Actualization.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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• Four (4) workplace discipline methods you should consider
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. Brought to you by
Global Shapers
Lanre Messan
Infinite Impact Company
Lola Talabi-Oni
Brent Consulting
Bode Pedro
Veda Technology
Sponsors
Veda Technology
Brent Consulting
Infinite Impact Company
4. All About Me
Personal Profile
Bsc. Computer and Electrical
Engineering, University of
Maryland, BC
MD, Veda Technology Limited
2009 Young IT Entrepreneur of the
Year at the Nigerian Telecoms
Award
2010 Nominee Young IT
Entrepreneur of the Year
2011 Winner Business Owner of
the Year at the Future Awards
Career Profile
Entertainment, Technology,
Real Estate and Hospitality
Managing Director, Veda
Technology
Chairman, Bainstone Limited
(Bellanaija.com)
Director, Southern Sun Hotels,
Ikoyi
Director, Transnational
Technologies Limited
5. Key Topics
Business Planning
Elements of an Outstanding Business Plan
Factors to Business Success
Questions & Answers
6. Why are we here?
For Young Upcoming Entrepreneurs
Starting a new business
For Current Business Owners
To have a birds eye view of current business
Where to improve on within your business
For Potential Investors
For Banks and Short Term Investments
7. Appetizer
Common Misconception: 1 Size Fits All:
There is not standard Business Plan
Different Business Plan for Different Readers
90% of the work is Preparation
Business Plan is only as good as Ingredients
Focus should always be on the important parts of the business
Business Plan should not be a Novel.
No Fool-Proof Business: Its all about understanding,
calculating and managing risk versus potential
8. Business Planning Content
Executive Summary
Company
Products / Services
Marketing
Financials
Appendix
10. Who We Are
Introduce yourself and your company. This should be a
summary of what you talked about in detail in the
company chapter of your plan.
Recap the main points from that chapter. Think about
who is going to read this. Tell your story, and make
them want to read more.
11. What We Sell
Talk about the products or services you offer
Give your readers a recap of the major points you will
make in the Products and Services chapter
keep it brief. Save the full details for later
12. Who We Sell To
Talk about your target customers and how you plan to
get your message to them. Remember, this should be
a summary of your main points from the Target Market
chapter.
Just focus on the most salient details here
13. Financial Summary
Your projected sales and expenses.
This should be a summary of what you talked about in
the Financial Plan chapter. Talk about the logic you
used to come up with your sales forecast.
If you are starting a business, when do you plan to
show a profit?
14. Objectives
Think of the top three or four goals you want to achieve for
your business.
Choose goals which you can track and measure.
For example, number of new customers, total billing, total
commissions, number of sales vs. returns, and so on.
Find the balancing point between realistic and challenging.
Be specific and measureable, such as "increase sales by 10%
this year." Then pick the timeframe for each goal to measure
your progress — by day, week, month, or year.
15. Critical Success Factors
Focus on a list of activities, actions, items, resources or
objectives that in your opinion are critical to the
success of the business
17. Company Overview
talk about how the company was started.
Think of it as "introducing" your company to someone.
How long have you been in business? What is the main
company address? Are there any other locations? If
this is a new business, will you be starting from a home
office? Who owns the company? Is that ownership
shared? Who else (besides yourself) are members of
your management team?
You can use the other topics in this section to break
down this information and give the reader more
details. If you do, then this topic should cover only the
main points from those topics.
18. Management Team
List the members of the management team, starting with yourself.
Describe what each of you are responsible for doing within the
company. Include summaries of their backgrounds and
experience. Give as much detail as you can to show how you and
your team will handle the needs of running the business.
If you are just getting started, will you be covering multiple functions
by yourself? What area do you feel the most qualified to handle?
What functions do you feel least qualified? Do you plan to hire
someone else to handle these in the future? When do you plan to
fill those gaps? Will you be hiring a full-time person or an outside
contractor?
You can also Include your Board of Directors or Advisory Board if
any
19. Vision & Mission Statement
Your company vision is meant to propagate the expected
achievements, successes or breakthrough of the company within a
period of time (3 to 10 years).
Your mission statement is meant to be a simple, internal message for
you and your employees:
What is the core value and purpose of the company?
What is the vision, which will guide company decisions, now and in
the future?
Think of it as the rally cry for you and your future investors, partners
and employees; this is the reason why you do what you do, every
day. All other goals should support this mission
21. Products
explain the products and services you sell to your
customers.
Describe the main features of each. What need does
the product or service fill for your customers?
If you sell products or services but not both, you can
rename the present titles to better match your business
offering.
22. Competitors
Every business will have competition for their
customers. Who competes with your company? Do
they compete directly with you (for example, gas
stations, restaurants, and dry cleaners)? Or are you a
storefront competing with an online catalog?
The more you know about them, the better you can
compete against them. List who your main
competitors are. What they do well? What do you
think your company does better? Why?
24. Market Overview
"who is your customer?"
what need your product or service fills for your customers.
how (or where) will your customers find you
how do they buy from you?
Do your products appeal to a certain age group?
Do you sell more to men, or more to women? Why? Based on
shared reasons or traits, you can divide them into groups and
choose the best groups to market your products to.
You also want to show what's going on with this market (growth,
trends), and how your business fits into the larger industry that
meets this market's needs.
25. Market Needs
This is where you want to step back and look at your
business through your customers' eyes. What problem
does your business solve for them? What do you offer
them that they can't get anywhere else? Are your
competitors failing them in some key way?
If you have more than one group of customers you will
be marketing to, do this exercise for each group. You
may find the needs of the groups are very different.
You want your marketing message to match the
solution your product gives to each customer group.
26. Market Trends
"The only constant is change." This is an old saying, and
not just in business. But having a business is a perfect way
to see change in action. Just when you think you have
your market figured out, it changes. What you think your
customers want or need changes. There's a shift in
direction.
Change can happen for many different reasons. No
matter the reason, it is important to be able to recognize
when a change can or will affect your business. If you're
just getting started, you might be planning your business
around a current trend.
Either way, you want to look for, and be aware of, market
trends. Think of trends as a way to get ahead of the
market by knowing where it is going before it gets there.
27. Market Growth
Where is the market for your business going? Is it moving in a different
direction from where it has been? How can you use your strengths to
take advantage of this growth?
Confirmed market growth can enhance the implied value of your
business. It is important to find data which supports your market
estimates. Especially if you will be presenting your plan for outside
funding, look to market research firms, trade associations, or credible
journalists, and include their findings here. The Internet is a great
place to search for this type of content.
28. Industry Analysis
Here you want to talk about your industry, not just your
company. What type of industry is it? What common
traits best describe the industry? How do businesses in
this industry make, buy, sell, and deliver their products
or services? How do customers for this industry make
their buying decisions? For example, is reputation more
important than price?
30. Effective Marketing
Effective marketing is one of the most important — and
often neglected — factors for small-business success. You
can have the best product in the world, but if you can't
find customers or convince them to try it, your venture
won't get far.
Fortunately, marketing is mostly common sense, not
rocket science. It's about answering basic questions
about your business. Who has a need for what you offer?
How do you stack up against the competition? How
much will you charge? How will you promote your
products? Will you sell directly or through third parties? The
items below will walk you through those details and more.
31. Marketing Plan
Overview
how you differentiate your business from your
competitors;
how you will communicate that difference;
how you target your message to the right audience. The
point of your marketing plan is to generate qualified
leads. Your sales plan, which comes later, will address
how to close the sales.
32. Pricing
What does it cost you to create the product or offer
the service? Will your price cover those costs?
Will you offer free or low-cost pricing as a promotion?
Will you offer discounts to your loyal customers? What
will these promotions or discounts cost you?
Is pricing part of how you will position your company to
the market? Does your pricing list support that
positioning message?
How does your pricing relate to your competitors' price
lists, and pricing in the industry in general?
33. Distribution
How do your reach your customers?
How do your customers reach you
Will your products be delivered to a store (or more
than one store) who will sell to your customers? These
are examples of distribution = getting your products to
your customers for sale.
Do you need partners?
What type of distribution do you need? What will it
cost?
34. Milestones
KEY EVENTS
When will equipment be shipped and how long will it take to be installed
How soon will you find the right team
When do you plan to launch this business
When will the new product you are developing start generating revenue?
Identify the milestone events that are strategically important for your
business, and make your best guess at when you will achieve them. Be
careful not to get too granular here.
35. SWOT Analysis
Strengths
Start your SWOT analysis by describing the strongest aspects of your
business. What do you do best? What unique or enviable resources do
you have that give you a competitive advantage? Have you
invented a better mousetrap? Do you have a great location in a high-
traffic area? Do all the kids in town wear your T-shirts because your
branding is so hip? Do you make the best pizza in all of Brooklyn
Remember, strengths aren't always tangible things like equipment or
seed money. Less concrete assets are often just as valuable, things like
existing customer relationships, a reputation for quality and timeliness,
or a strong knowledge of the market.
36. SWOT Analysis
Weaknesses
Describe your company's shortcomings as clearly and honestly as you
can. Don't be embarrassed about this. Every business has weak points,
and acknowledging yours is not a sign of weakness itself but a signal
that you are committed to improvement
Weaknesses, like strengths, should be internal factors that are under
your control. (External market factors will come next in opportunities
and threats.) Also, it sounds counterintuitive, but you may find that
your weaknesses are closely related to your strengths. (BARCELONA)
37. SWOT Analysis
Opportunities
Now shift your focus outward from your company to the market and
customer base that you serve.
What opportunities do you see just waiting for the right company to
come along?.
Be sure to think about the timing for each opportunity.
Opportunities are mostly External Factors
38. SWOT Analysis
Threats
Identifying the major outside threats to your business.
What challenges do you face?
What potential threats are keeping you up at night?
Be sincere, confident and open in discussing these threats
39. Sales Plan
You create a marketing plan to reach new customers. Your sales plan is
the process to close the deals that your marketing plan opens. You want
your sales plan to explain:
The steps you follow to close a sale.
How you reward your salespeople; do they receive a commission for
each sale?
How you process and track the order once it's received.
How you keep in contact with your customers throughout the sales
process. Do you store customer information by hand, or on a
computer?
What is the final step in your sales plan?
40. Sales Forecast
Prepare Sales Forecast
Put into words how you decided on the numbers in your sales
forecast.
What information helped you come up with your numbers?
Did you start with customers in your target group to estimate your sales?
Did you use a % to show a rise in sales over time?
What % did you choose, and why? Will there be higher (or lower) sales at
different times of the year?
44. Cash Flow Assumptions
Chart
Explain how you came up with the plan's assumptions
on credit sales, payment delays, and other cash flow
details.
45. Budget
What will it cost to operate your business?
Remember that any direct costs of sales are entered in the Sales
Forecast table, not here. Those are costs that are directly involved in
creating or delivering your products or services — for example, the
wood to build furniture or the ingredients for recipes at a restaurant.
Direct costs generally go up or down in direct correlation with the
amount you sell. That's why they are included in the sales forecast.
Include startup expenses — things like up-front lease costs, furniture,
equipment purchases, and so on. You can add them as one-time or
short-term expenses in the early months of your plan. Just be sure they
are included in your budget.
46. Profit and Loss Statement
The profit and loss statement (also known as the "income statement") is
the most common of the standard financial reports that bankers and
investors will expect to see in your business plan. It shows your revenues,
your expenses, and the difference between the two — that is, your net
profit or "bottom line." Is your company going to make more money
that it spends?
48. Appendix
Mini Library of Information
It holds the entire plan’s supporting documents in a
clear, well-organized fashion.
The appendix consists of an array of documentation
that ranges from receipts and bank statements to
contracts and inventories. It should be used on an as-
needed basis and include only essential information.
Financials, Inventory, Loans, Contracts
Details should be discretionary based on reader
50. 10 Elements of a Good Business
Plan
1. Understanding the Reader
2. Clear and Concise Identification of an Opportunity
3. Very good knowledge of the Market or Customer
4. Understanding Consumer Behaviour
5. Understanding Finance and Money Management
6. Description of Leadership & Management Team
7. Understanding Operational Priorities
8. Well Written Cash Flow Statement: Cash is King
9. Understanding Risk and Assumptions
10. Personal and Professional Investment in the Business
51. 6 Points to Business Success
Great Products / Services
Great team
Reputation
Market Knowledge
Financial Planning
Evolution