Downloaded 62 times
Uploaded byFergal Brophy at Open Innovation Services
Business Model Innovation
This document discusses business model innovation and the business model canvas. It provides various resources for learning about business models, including books, online courses, videos, and templates. It then explains the nine building blocks of the business model canvas - key partnerships, key activities, key resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structure. Each block is defined and an example of filling out a business model canvas for a farm business is provided. The document encourages the reader to draw their own business model canvas and fill it out with ideas and hypotheses.
More Related Content
![Technology Management and Strategy [Part I]](https://cdn.slidesharecdn.com/ss_thumbnails/technologymanagementandstrategyparti-140125225637-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Business Model Innovation
More from Fergal Brophy at Open Innovation Services
Business Model Innovation
- 1.
- 2. 2 Format Title/Author Books BusinessModel Generation (Ostewalder & Pigneur) Value Proposition Design (Ostewalder & Pigneur) MOOCs/ Videos/ Podcasts How to Build a Startup – Lean LaunchPad on Udacity Hundreds of Videos on BMC on Google Search Goto www.strategyser.com E-Books/ PDFs Business Model Generation (Ostewalder & Pigneur): First 50 pages may be downloaded on PDF for FREE
- 3.
- 4. A business model describeshow an organisation creates, delivers and captures value
- 6.
- 7. BMC 9 BuildingBlocks Key Partnerships Revenue Streams Value Proposition Cost Structures Customer Segments Key Resources Customer Relationships Key Activities Channels
- 8. GAME TIME 1. Place9 post-its or 2*2 inch square pieces of paper in front of you 2. Write a different building block on each of the 9 notes 3. Think about each of the building blocks and play around with them until you find a single layout for the 9 notes that makes sense to you
- 9. LET’S TALK ABOUT… YOURLAYOUT
- 10.
- 14. INNOVATE with one ormore building blocks
- 15.
- 16. VIDEO ALEXANDER OSTEWALDER Business ModelCanvas (https://www.youtube.com/watch?v=2FumwkBMhLo)
- 17. YOUR business model canvas givesyou a helicopter view of your venture
- 18. BMC is aset of HUNCHES helps organise our THOUGHTS
- 21.
- 24.
- 25.
- 26. VIDEO Dunkin Donuts Business ModelCanvas (https://www.youtube.com/watch?v=NIRmmigG3pY)
- 27. Customer Segments Describe themain segments in your space. Choose which segment(s) to serve; the target market Bases for segmentation include jobs-to-be-done, behaviour, demographics and/or psychographics
- 28. the narrower thefocus the greater the opportunity David Walshe, Founder & CEO, Netwatch
- 29. House Proud (25%) Trendsetters (10%) Entertainers (10%) Cooks (10%) Zappits (25%) Just FeedMe (20%) Introducing the Foodies
- 30.
- 31. • Dislike theroutine of regular grocery shopping Shopping avoiders • Limited in their ability to go shopping Necessity users • Younger customers who are eager to embrace and feel comfortable with new technologies New technologists • Do not worry much about the price and are willing to pay extra to save time Time-starved • Have a lot of free time and enjoy shopping Responsibles • Older people who avoid new technologies and enjoy shopping in high-street shops Traditional customers Online Shoppers
- 32. Use Personas to better understandthe segments
- 33. Paul-RegularExerciser • 20 –45 • Aim to maintain and track active lifestyle • Looking for inspiration on diet & exercise regimes • Gets a buzz from exercising Sheetal-SpiritualHealth • • 30 – 55 • Already follows a healthy lifestyle • Interested in alternative medicines/ treatments • Believes eating well is as important as exercise Barbara-On-OffDieter • • 30 + • Yo-yo dieter, has tried many of the fad diets but never stuck to one • Needs tips and motivation to keep up a healthy lifestyle • Irregular or infrequent exerciser Wellness is a Big Thing
- 34. Can you identifyand describe the key customer segments for your venture? 34
- 35. What is theproblem to be solved or aspiration? Describe the benefits for your customers? Describe ‘gain creators’, how does your product create customer gains Describe ‘pain relievers’, how does your product alleviate customer pains Value Proposition
- 36. Can you describeyour VALUE PROPOSITION for your customer segment?
- 37. Jobs-to-be-Done Understand what customers areyou trying to get done and how do you currently do this?
- 38. When we buya product, we essentially ‘hire’ something to get a job done
- 39. And we ‘fire’the existing product that is helping use get the job done
- 40. What could bebetter about how they currently solve the Job- to-be-Done? The Pains & Gains
- 41.
- 42. Outcome-Driven Innovation (ODI) Achievethese jobs they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics Anthony Ulrick
- 43.
- 44.
- 45. VIDEO Amazon’s Value Proposition NeverRun Out Of Toilet Paper! (http://youtu.be/aN36EcTE54Q)
- 46. Complete the Value PropositionCanvas for your new venture
- 47. Channels How can youcreate awareness? Where and how can customers purchase your product? Direct v Indirect Channels? Potential Channel Conflict? How can you help end users evaluate your product versus competitive offerings? How do you deliver? After sales follow-up? Cross-selling opportunities?
- 48. Can you identifyyour CHANNELS (route-to-market). Are you planning on going direct or indirect or both? 48
- 49. How to get,keep and grow customers? Types of relationship - Personal assistance - Dedicated personal service - Self-service and automated services - Communities and Co-creation Customer Relationships
- 50. How are yougoing to ‘GET AND KEEP’ your customers?
- 51. What are customerswilling to pay for your product? What are they currently paying? Asset Sale, Usage Fee, Subscription, Renting, Licensing, Broker Fee, Advertising How much does each revenue stream contribute to overall revenues? Can you charge for consumables? Can you think of new revenue streams? Revenue Streams
- 52. How many potential REVENUEMODELS can you identify for your venture?
- 53. Key Activities Production |Problem-solving|Platform/Network
- 54. What are theKEY ACTIVITIES involved in running your venture? 54
- 55. Key Resources Physical |Human |Financial | Intellectual
- 56. What are theKEY RESOURCES required for your venture?
- 57. Four types ofPartnerships - Strategic alliances - Coopetition - JVs - Buyer-supplier Key Partnerships Motivations for partnerships include 1. Optimisation and Economies of Scale 2. Reduction of Risk and Uncertainty 3. Acquisition of particular Resources and Activities
- 58. Can you identifyKEY PARTNERS that will help you launch and grow your venture? 58
- 59. Two types ofCost Structures - Cost-driven - Value-driven Cost Structure Think about 1. Fixed costs 2. Variable costs 3. Economies of scale 4. Economies of scope
- 60. What are theMAIN COSTS that you will incur pre and post-launch of your venture?
- 61.
- 62. Think about ExternalEnvironment
- 65.
- 67. Beef and sheep production Meat processors Marts, buyers Customer dictates price Market price Feed, energy,labour, health bills Production Farm land, stock, machinery Feed companies, vets, Their Traditional Farm
- 69.
- 70. Foodies Premium food consumers ABC 1 Young dynamic shoppers Chefs owners Farm shop Vandistribution Markets Shops Community development Social media Cookery demos Special offers Retail price Added value Feed, energy, labour, health bills, labour, rent, rates, utilities, distribution, production Production Sales and marketing Processing Feed companies, vets, Distributors CEB Bord Bia Land, machinery Labour, retail until, processing equip A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze turkeys - Meat Pies Castlemine Farm
- 71. Your Turn! 1. Drawout the BMC on a blank flip-chart or use a poster. 2. Use blu-tac or tape and place it on a wall. 3. Think about each of the 9 building blocks for your idea. 4. Write one idea per post-it and place the post-its on the appropriate building block. Try have several post-its per building block. 5. Saturate the canvas with your hunches.
- 72. Remember Your BMC is justa set of HUNCHES
- 74.
Editor's Notes
- #9 When you fill out the canvas, all you have is a series of guesses!
- #10 When you fill out the canvas, all you have is a series of guesses!
- #11 When you fill out the canvas, all you have is a series of guesses!
- #19 When you fill out the canvas, all you have is a series of guesses!
- #33 When you fill out the canvas, all you have is a series of guesses!
- #38 When you fill out the canvas, all you have is a series of guesses!
- #39 When you fill out the canvas, all you have is a series of guesses!
- #40 When you fill out the canvas, all you have is a series of guesses!
- #41 When you fill out the canvas, all you have is a series of guesses!
- #42 When you fill out the canvas, all you have is a series of guesses!
- #43 When you fill out the canvas, all you have is a series of guesses!