The document outlines an agenda for a business plan development workshop, including an introduction to business plans, how to prepare one, and the importance of having a plan. It provides guidance on components of an effective business plan such as executive summary, value proposition, market analysis, competitive analysis, marketing plan, technology plan, and financial plan. The workshop aims to help participants develop a solid written business plan to improve their chances of success.
Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Psychological Influences on Consumer Behaviorbrynagrubbs
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Are you an Entrepreneur (or wanna be)? Interested in knowing what it takes to build a successful Business Plan which can get you investment, customers, partners, employees and more? Check out this presentation which I used to led a workshop on Business Plan Creation for MBA students at IBS Gurgaon.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
Psychological Influences on Consumer Behaviorbrynagrubbs
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Are you an Entrepreneur (or wanna be)? Interested in knowing what it takes to build a successful Business Plan which can get you investment, customers, partners, employees and more? Check out this presentation which I used to led a workshop on Business Plan Creation for MBA students at IBS Gurgaon.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
Business Model Development using the Business Model Canvas Short
New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative
The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work!
Participants will learn how to build their business models in three stages: Napkin Sketch
Elaborated Canvas and Business Case Canvas.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
Ahmad Takatkah (@SinbadTheVC) and myself (@MRArrabi) gave this workshop at the IEEE event in Hashemite University on Oct 7, 2012. It covers tips & advice on how to launch your startup in Jordan.
Anthony Pallotta, Director of the Careers Program at the Pre-Business Students' Network, gave an introduction to the functional areas of business to students at Western University.
The workshop outlined the essential careers options for students potentially interested in pursuing a business-relevant job graduating out of University. The workshop also detailed the major corporate players in each field, as well as current options and strategies for students to pursue while they are studying at Western.
Envisage. Stratigize. Execute: IDEA to BUSINESSAnjana Vivek
Coming up with a brilliant idea for your venture is just the beginning, taking it forward is where many people flounder. Session at Eximius, the Entrepreneur Summit at IIMB on how to go about implementing your idea.
Earthsoft Foundation of Guidance (EFG) is working as an NGO/NPO for students - Education & Career
guidance and for Professionals for soft skills enhancements. I am working on speading , sharing
knowledge; experience globally.It has uploaded important presentations at http://myefg.in/downloads.aspx.
Also https://dl.dropbox.com/u/83265908/Links-events.xls has links for all ppt files.
Read http://tl.gd/jm1gh5
Be mentor using your education, knowledge & experience to contribute for a social cause & do conduct
free training/ workshop seeking help of existing platforms like rotary,etc
Kindly spread to your friends.Thank you!
- Earthsoft Foundation of Guidance
Let us make earth little softer..
The course “Consultant Behaviour” was offered to Master’s students following the Master in Management from ESCP Business School as part of the specialization “Consulting dynamics and practices”. It aims at providing, through a transversal approach, a deep knowledge of the Consulting practice and the different aspects of the consulting work.
The last session concludes the course with the behavioural aspects of the consultant profession including the posture a consultant should take depending on its company, the importance of ethics and a few tips on time management.
Mike Lieberman and Eric Keiles present at Inbound 2012. How to get clients to pay for marketing strategy. An overview of the techniques used to help agency owners use marketing strategy to improve engagements and improve the performance of their client programs.
The course “Consultant Behaviour” was offered to Master’s students following the Master in Management from ESCP Business School as part of the specialization “Consulting dynamics and practices”. It aims at providing, through a transversal approach, a deep knowledge of the Consulting practice and the different aspects of the consulting work.
The last session concludes the course with the behavioural aspects of the consultant profession including the posture a consultant should take depending on its company, the importance of ethics and a few tips on time management.
Design is a relatively new profession and is yet to become an integral and strategic part of business in our country. Young designers need to understand how they need to make design visible in the business. The course aims at developing a comprehensive understanding of how design processes and design thinking can create new business opportunities.
This is a presentation about how to PREPARE, CREATE and DELIVER an effective presentation. It was first delivered at the AMA MR Conference in Palm Desert, October 2009.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Workshop Agenda
• Part 1
General Introduction to what is a Business
Plan
• Part 2
How to prepare a Business Plan. Practical
aspects of preparing a Business Plan
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3. Importance of a Business
Plan
Success for businesses of all sizes are positively correlated to
having a Business Plan.
Vast majority of INC. magazine 500 fastest growing companies
had business plans from the start – Timmons (1999)
Firms that spent time planning and developing a business plan
are those that experience rapid growth – Woo (1989)
93% of fast growth firms of the total studied had written
Business Plan – Kinsella (1993)
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4. What is a Business Plan
A Business Plan is a written statement that
describes and analyzes your business and
gives detailed projections about its future.
• Helps get the money
• Helps decide to proceed or stop
• Helps improve business concept
• Helps improve odd of success
• Helps keep on track
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5. Business Plan - ownership
• The business plan should be owned and accepted
by the management team. Venture Capitals will
want to learn what you plan to do, not see how
well others can write for you!
• Professional advisers can provide a vital role in
helping to give the plan the appropriate focus.
• It is you who must come up with the plan and
defend it.
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6. The Planning Process
The Business Plan is just like a road-map.
Planning it is like planning a trip. It is a
3 stage process:
1. Understanding WHERE YOU ARE
2. Deciding WHERE YOU WANT TO GO
3. Planning HOW TO GET THERE
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7. Understanding where you
are
• Understanding your product/service – your
competitive advantage (Unique Selling Point)
• Understanding your customers – who, why and
how are they going to buy from you
• Understanding your strengths and weaknesses
(Internal)
• Understanding the opportunities and threats
(External)
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8. Deciding where you want to go
• Decide the general aims of your business – in
some organization the aims are also referred
to as the ‘mission statement’ of the
organization
• Set specific objectives for the business. The
Objectives should be:
• Quantifiable
• Bounded in time
• Realistically achievable
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9. Planning how to get there
• Need to develop strategies to enable the
business to achieve the targeted
objectives
• Need to develop a Marketing Plan
• Need to develop Resource Plan
• Need to draw-up financial budgets
• Projected Profit & Loss
• Cash-flow forecast
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10. The business planning process
Personal aims
Mission Statement
Internal Appraisal
• Strengths
Business • Weaknesses
objectives
Customer analysis
Market segmentation External Appraisal
• Opportunities
•Threats
Marketing
Plan
Operating Plans
• Financial plans
• Resource plans
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11. Writing
The
Business Plan
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12. Business details
• Name and address of business
• Personal/Applicants information and
address
• Business type: sole
proprietor/Partnership/Sdn Bhd/Bhd
• Business activity
• Business information: Paid-up capital,
company secretary, auditors, Directors,
Shareholdings etc
• Licenses (if any)
• References
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13. 1. Executive Summary
• All Business Plan starts with an Executive
Summary
• Fill this up LAST
• Executive Summary (Maximum 500 words) –
This is only the extraction/summary from
what you have written.
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14. 2. Value Proposition
• What does this mean?
– This DEFINES the value of your proposed
product or service
– Value proposition is
• a description of the customer problem,
• the solution that addresses the problem,
and
• the value of this solution from the
customer's perspective.
– Should answer the questions:
• "Why should I buy this product or
service?" as well as "Why should I do
anything at all".
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15. 2. Value Proposition … cont.
• Why do I need to define my value
proposition?
– If you only have 5 minutes to explain
your ideas to a potential investor - then
explain your value proposition.
– A good value proposition
• makes investors sit up and listen!
• shows that you have put a LOT of
research and thought into your idea
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16. 2. Value Proposition… cont.
• How do I explain and write my value
proposition?
– The following is a template for creating
a value proposition, which may be
referred to as a positioning statement.
– Note the first portion of the value
proposition asserts the value of the
offering and the second sentence
asserts the positioning of that value.
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17. 2. Value Proposition… cont.
– First Sentence:
• For (target customer)
• Who (statement of the need or
opportunity),
• The (product/service name) is a
(product/service category)
• That (statement of benefit).
– Second Sentence
• Unlike (primary competitive alternative)
• our product (statement of primary
differentiation).
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18. 3. Business Model & Market
Potential
• What is a Business Model?
– A business model (also called a business design)
is the mechanism by which a business intends
to generate revenue and profits.
– It is a summary of how a company plans to
serve its customers. It involves both strategy
and implementation.
• What is Market Potential?
– Normally it means market size
– It should be supported by some credible
research - not something you pick off the air
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19. 3. Market Potential &
Business Model
• How do I write this out?
a) Identify target market(s),
industries/sectors/sub-sectors/geography and
describe business model including revenue
stream (maximum 250 words)
b) Describe market size and growth opportunity
for identified market supported by Market
research.
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20. Business Model Template
INFRASTRUCTURE YOUR OFFER CUSTOMER
CUSTOMER
PARTNERS
RELATIONSHIP
CORE VALUE TARGET
CAPABILITIES PROPOSITION CUSTOMER
VALUE DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE FINANCE STREAMS
Fill up the “dark yellow boxes” and you can pretty much
explain your business model
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22. 4. Competitive Analysis
• What is Competitive Analysis?
– Describes the “strength” of your
product or idea. No
products/ideas/services is perfect - but
by identifying the strengths,
weaknesses, opportunities and threats
within the business industry - it will help
the entrepreneur to “attack the
market”.
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23. 4. Competitive Analysis …cont.
• Direct and Indirect Competitors?
– Do research
• Identify Direct competitors
• Indirect competitors
• Old school competitors
– Differentiating factors?
• How are you/your product unique?
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24. 4b. Competitive Analysis
• Conduct a SWOT analysis
– Strengths
• Attributes of your business that helps in achieving
your business success
• What makes your ideas better than others
• What capabilities you have that makes the business
viable
– Weaknesses
• Attributes of your business that are harmful
towards achieving your business success
• Your Weaknesses - and be honest about it!
• Define by perhaps cost, resources, product weakness
etc
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25. 4b. Competitive Analysis …cont.
• Conduct a SWOT analysis
– Opportunities
• Opportunities that you see in the market
• Your competitors’ weaknesses - is YOUR
opportunity
– Threats
• Your competitors strengths - are THREATS
to your business
• Don’t forget your indirect competitors too!
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27. SWOT - Weakness
• Disadvantages of Cashflow, start-up cash-drain?
proposition? Continuity, supply chain
robustness?
• Gaps in capabilities?
Effects on core activities,
• Lack of competitive distraction?
strength? Reliability of data, plan
• Reputation, presence and predictability?
reach? Morale, commitment, leadership?
• Financials? Accreditations, etc?
• Own known vulnerabilities? Processes and systems, etc?
Management cover, succession?
• Timescales, deadlines and
pressures?
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28. SWOT - Opportunities
• Market developments? Geographical, export, import?
• Competitors' New USP's?
vulnerabilities? Tactics - surprise, major contracts,
• Industry or lifestyle etc?
trends? Business and product
development?
• Technology development
Information and research?
and innovation?
Partnerships, agencies,
• Global influences? distribution?
• New markets, vertical, Volumes, production, economies?
horizontal? Seasonal, weather, fashion
• Niche target markets? influences?
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29. SWOT - Threats
• Political effects?
• Legislative effects? Vital contracts and partners?
Sustaining internal capabilities?
• Environmental effects?
Obstacles faced?
• IT developments? Insurmountable weaknesses?
• Competitor intentions - Loss of key staff?
various? Sustainable financial backing?
• Market demand? Economy - home, abroad?
• New technologies, Seasonality, weather effects?
services, ideas?
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30. Mingle … Network …
Promote Your Ideas …
Expand Your Business Relationships
31. 5. Marketing Plan
• What is a Marketing Plan?
– A Marketing Plan is a written document that
details the actions necessary to achieve
marketing objectives.
– It can be for a product or service, a brand, or
a product line.
– It can cover one year (referred to as an annual
marketing plan), or cover up to 5 years.
– Solid marketing strategy is the foundation of a
well-written marketing plan.
• While a marketing plan contains a list of actions, a
marketing plan without a sound strategic foundation
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32. 5. Marketing Plan … CONT.
– MARKETING STRATEGY, which
covers:
• Market share objectives
• Product Mix
• Pricing Strategy
• Promotion Strategy
• Distribution Strategy
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33. 5a. Go to market & sales
strategy
• Below is a list of items that you may want to
consider while developing your marketing plan
• Market share objectives
– State the market share by customer segment or geographical
markets
• Product Mix
– Do you have plans to bundle the product with other products
or service
• Pricing Strategy
– Define the pricing objective, method, strategy
– Figure out your break-even point
• Promotion Strategy
– Define promotional goals, advertising mix, sales force/sales
channels requirements, publicity
• Distribution Strategy
– Define by geography, market segments, distribution channels,
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• Product development schedule
Bhd
34. 6. Technology Plan
• What is a Technology Plan?
• It should cover:
– Product Development Strategy
• How do you plan to develop the product: personal, in-house,
outsource, with a partner?
• How long will it take and how much?
• What are the key milestones?
– Design
• Technical Architecture (briefly explained)
– Functional Specs
• List of Product Functions
– Technology Platform
– How your technology is different from competitors
– Prototyping Plan
• Explain what functions will be developed
• How long will it take to develop?
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35. 7. Financial Plan
• Projections for 3 years or 5 years
• What is a Financial Plan?
– This is basically the strategy of funding
your business proposal
– Sales and Cost of Sales
– To plan out what your next plan of
action is crucial so that you do not
waste time when you move to the next
stage or when your prototype is done
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36. 7a. Profit &Loss
• The P&L gives you a feel of the business
potential & the bottom line
• It will also help you in visualizing how much
money you actually need to kick off your
business
• An good analysis of the P&L will help you in
your financial planning & strategy
• Filling up the Pre-seed form is quite
straight-forward. Please refer to the
Form
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37. 7b. Sample P/L Year 1 Year 2
RM RM
SALES
less: COST OF SALES
GROSS PROFIT 0 0
less:
General & Administrative Expenses
Professional fees
Directors' remuneration
Insurance
Medical fee
Rental of premises
Salaries, allowances & bonus
Utilities
Upkeep of office
R&D expenses
Others:-
Others:-
Others:-
Total G&A 0 0
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38. 7b. Sample P/L cont
S a le s & M a rk e tin g E x p e n s e s
A d ve rtise m e n t
E n te rta in m e n t
P rin tin g a n d s ta tio n a ry
S a la rie s a n d
c om m is s io n s
T e n d e r fe e
T ra ve llin g e x p e n s e s
U p k e e p o f m o to r ve h ic le
O th e rs :-
O th e rs :-
O th e rs :-
T o ta l S & M 0 0
O th e r In c o m e 0 0
P B D IT 0 0
le ss : A m o rtis a tio n
D e p re c ia tio n
P B IT 0 0
le ss : F in a n c ia l C h a rg e s
P R O F IT /(L O S S ) B E F O R E T A X AT IO N 0 0
L E S S : T AX AT IO N
P R O F IT /(L O S S ) A F T E R T A X A T IO N 0 0
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39. 8. Resource Plan
• What is a Resource Plan?
– Provides an indication of resources and types
of resources required for the
commercialization of the business
– list the types of resources you require for the
number of years of projection
– Listing this out will help you develop the
financial projections later.
– Refer to Pre-seed Form
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40. 8b. Sample Resource Plan
No Description/Job title Year 1 Year 2 Year 3
Management Staff
1 Chief Executive Officer
2 Chief Operating Officer
3 Chief Financial Officer
Technical Staff
1 Senior Engineer
2 Operations Executive
3 Programmer
Administration Staff
1 Receptionist
2 Support Executive
3 Accounts Assistant
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