This document discusses the key components of a business plan, including a business planning process, marketing plan, production/operations plan, organizational plan, and financial plan. It provides details on each step of the business planning process, from idea generation to evaluation and review. Key aspects covered include defining a market, pricing and promotion strategies, financial projections, resource allocation, and conducting a feasibility study. The overall document serves as a guide for developing a comprehensive business plan.

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Presented by :
Priyanka sahu
Vishweswaraya Technological
University (CPGS)
Kalburgi.

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• Meaning of business plan
• Business planning process
• Advantages of business planning
• Marketing plan
• Production/operation plan
• Organization plan financial plan
• Financial project report with feasibility study

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A business plan is the blue print of
the step by step procedure that
would be followed to convert a
business idea into a successful
business venture.

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Idea generation
Environmental scanning
Feasibility analysis
Project report preparation
Evolution, control, &review

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Idea Generation :
Idea Generation is the creative
process of generating, developing,
and communicating new ideas,
where an idea is understood
as a basic element of thought
that can be either visual, concrete,
or abstract. Also called Ideation.

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Environmental Scanning
Environmental scanning is the process
of gathering information about
events and their relationships with
in an organization's internal and
external environments. The basic
purpose of environmental scanning
is to help management determine the
future direction of the organization.

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Feasibility Analysis
The Business Feasibility Study is
used to support the decision-making
process based on a cost benefit
analysis of the actual business or
project viability.
For example,
A good market analysis is necessary
in order to determine the business
concept's feasibility.

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Project Report Preparation
A project report is a document
which provides you, and investors
like banks, an overall picture of
your proposed business. It allows
you to work out all the different areas
of your plan, so that you can identify
and solve problems before they happen.

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Evaluation Control And Review
Evaluation and control is the process
of determining the effectiveness of
a given strategy in achieving the
organizational objectives and taking
corrective actions whenever required.

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Advantages of business planning
1. Business Planning helps the Company
to formulate objectives and goals clearly.
2. Business planning helps to avoid piece-meal
approach and to have integrative approach.
3. Business planning helps to view the organization in
total rather than department-wise.
4. Business plan aims at the long-range plan rather than
short-range plan.
5. Business plan takes into consideration the
environmental factors.

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Advantages of business planning
6. A good business plan helps an organization to
be aware of the changes in political trends and their
impact in business.
7. Effective business plan helps the company
to achieve its objectives and goals.
8. Effective business plan certainly contributes
for the achievement of high rate of profits

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Marketing plan
Marketing plan refers to plan that
describes market condition and
strategy related to how products and
services will be distributes , priced and
promoted in market.

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Important marketing aspects of a
business plan
• Well defined market
• Channel strategy
• Positioning statement
• Pricing strategy
• Communication strategy
• Sales strategy

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Financial plan
Financial Planning is the process of
estimating the capital required and
determining it’s competition. It is the
process of framing financial policies
in relation to procurement, investment
and administration of funds of an enterprise.

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Organisational plan
Organisational planning refers to the
process of identifying organization's
objectives and formulating and
monitoring specific strategies to achieve
them. It also entails staffing and
resource allocation and is one of the
important responsibilities of a management
team.

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Production /operations plan
• Production plan is the planning
of production and manufacturing
modules in a company or industry.
It utilizes the resource allocation of
activities of employees, materials
and production capacity, in order to
serve different customers.

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Project Report
A Project Report is a document which
provides details on the overall picture
of the proposed business. The project
report gives an account of the project
proposal to ascertain the prospects
of the proposed plan/activity.
A project report helps to understand the
opportunities, problems and weakness of
the business.

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Feasibility study
Feasibility study is the initial design
stage of any project, which brings
together the elements of knowledge
that indicate if a project is possible
or not.

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Format Of A Project Report

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