This document provides information about a sole-proprietorship fashion business called Next Innovation Design established in 2012. It lists the managing director, operation and finance manager, and administration and marketing manager. It also outlines the business's products, goals, target customers, job requirements, marketing strategies, startup expenses, sales projections, succession plan, strengths, weaknesses, opportunities, threats, and risks and solutions. The business designs, sews and sells dresses, blouses and shirts to increase income and community development in Malaysia.

2. Afifah Nabilah
[Managing Director]
Syahirah
[Operation and Finance
Manager]
Saleswoman Designer Tailor
Alwani
[Administration and
Marketing Manager]

4. NAME:
Next Innovation Design
DATE OF ESTABLISHMENT:
29th April 2012
MOTTO:
Make the impossible, possible

7. PRODUCTS:
Dresses, Blouses and Shirts
TYPE OF BUSINESS:
Sole-proprietorship

8. Economic development
Increase the income source of Malaysia
Community development
Provide new fashion design to the community
Human development
Improve the self-confident of a person
Give self-satisfaction to the customer

10. Public Figures
The Elites

13.  General Requirements:
 Has communication skills
 Multilanguage
 Creative and innovative
 High self-confident
 Specific Requirements:
 Operation and Marketing Managers: has degree in
marketing/business administration
 Administration and Finance Manager: has degree in
Accounting/Business Administration/ Marketing/Finance
 Designer: has diploma in art and design
 Tailor: has sewing skills certificate
 Saleswoman: has SPM certificate

14. MARKETING
Sponsored to
public figure
Promote to close
friends
Advertisement
in magazines
Fashion show
twice per annum

16. Designer create
new design
Get raw materials
from supplier
Tailor sews the
clothes according to
the design
Wash, dry and iron
the new clothes
Hang and display the
clothes on the garment
rack. The clothes are
ready to sell

17. START-UP EXPENSES RM
Legal 2 000
Beginning material 8 000
Insurance 1 500
Acquisition Building 237 000
Design and Decoration 70 000
Research and Development 1 000
Total Start-up Expenses 317 500
START-UP REQUIREMENTS

18. 0
5000
10000
15000
20000
25000
30000
SALES
GROSS PROFIT
35% PROFIT
FROM SALES

19. Succession plan
The successor/heir of the managing director
(her children)
In case, there is no heir/ successor, the
business will be sold to other company.

20. • Unsatisfied
customers
• Lack of idea to
create a new design
• People always
buy new
clothes with
new design
• Lack of reputation
• Lack of
managerial depth
• Lack of experience
in handling this
type of business
• Offer new fashion
at reasonable
price
Strength Weakness
ThreatOpportunit
y

21. RISKS SOLUTIONS
Less customers Publish the advertisement in
magazines and television
Customers unsatisfied with
the services
Apology and improve the
services
So many boutiques at the
current business’ location
Open new branch outlets at
other location such as at rural
area
There is no profit generated Use a high quality raw
materials at low costs

22. Q & A