This business proposal outlines plans by Diamond Designers and Hapinexemerald Fashion Trend to establish a fashion designing company in Uganda. They intend to develop new diamond and emerald fashion trends. The proposal discusses pros and cons, defines a business proposal, outlines the vision, potential customers, competitors, SWOT analysis, potential returns, and barriers. It also discusses protecting the business idea through registered design acts and patents. The total proposed budget is 1.2 million Nigerian Naira and aims to return the full amount within 2 years.

1. BUSINESS
PROPOSAL
DiamondDesigners
(hapinexemeraldfashion trend)
ABSTRACT
A business proposal that covers a
businessidea thatdiamond designersand
hapinexemerald fashion trend have in
mind and how there intend to develop
this idea.
Happiness D. Okora Bme1309017
Proposal to: Institute of Technology and
Management
Contact:
dfdc@crsg-itm.gov.n
happinessemerald.blogspot.com
www.facebook/danielhappiness1994
Business Management and Entrepreneurship
ND1
Entrepreneurship Innovation (ENI1)
Mr. Samson Musharu
Proposal from new Ideas
29th June, 2015

2. A business proposal report that contains two innovative ideas and how diamond
designers intends to develop this business ideas, also evaluating the pros and cons,
the definition of business proposal, purpose, vision, potential customers, competitors,
SWOT analysis for the business, potential return on capital invested, barriers,
protection of the idea we have and the sources of advice given to us that are found in
such business.
This business idea of establishing a fashion designing company in Ugep was
developed by Diamond Designers and Hapinexemerald Fashion Trend as a result of
imagination creativity method which helped me to see the need for a company like this
due to the benefit it will bring to us and to community where I intend to establish, one
of the benefits to my potential customers is quick delivery while to the community is
employment.
Pros of diamond fashion designing Cons of diamond fashion designing
New Trends: (Crystal, 2015)as a
designer you always have your eyes on
new styles and know the best outfit for an
event.
Long Hours: this is as a result of working
under deadlines and also working to
meet a client needs.

3. Publicity: as a fashion designer you have
opportunity of advertising your new
trends on media and also gain fame.
Daily Chores: this comes as a result of
designers doing different task on a daily
basis e.g. measurements and sketching
Laid-Back Setting: designers interact
with their client as friends because they
tend to practice after sales customer
based relationship with their clients.
Competition: due to already existing
brands in the industry e.g. Gap and Zara
and the rate of attraction into the
industry.
Human Art: due to the nature of job
designers use the human body as
canvas and get to dress all types of
people because when they put on the
clothing they become a piece of art.
Location: this kind of businesses are
mostly situated in big cities where you
have closeness to raw materials.
Low starting salaries: the salaries paid to
an entry level designer position cannot
be compared to the work done.

4. PROS OF HAPINEXEMERALD
FASHION TREND
CONS OF HAPINEXEMERALD
FASHION TREND
Resources: as a result of African prints
(Ankara, wax and high-target)available
in Cross River State
Workforce: this due to the fact that
people who can make Ankara
accessories are not within the location
Location: the business has no specific
area where it will sell
Time consuming: this is as a result of not
been able to produce more than five
design a day.
Creativity: as a designer of such fashion
you have to think critically on the kind of
styles you design.
Styles go out quick: as a result of
innovating new styles every day you find
out that every day you have to create a
new style.
Competition: due to the fact that this
business is not yet fully blown in the
clothing industry
Publicity: this will make you to feel the
comfort of seeing your designs on media
and people talking about your trends

5. DEFINITION OF BUSINESS PROPOSAL
A business proposal is a written document that offers a particular product or service
to a potential buyer or client. There are two kinds of business proposals: solicited and
unsolicited business proposals. (Ruben, 2014)
This business proposal is to give my prospective investor the overview of the kind of
business I intend to establish and the business sector which it operating.
PURPOSE
The purpose of doing this business is to promote African made fabrics through fashion
and to give my potential customers the best and the latest design of Ankara
accessories (Jewry, shoes, bags and clothes) design and to also create employment
for the unemployed.
Fashion is an aspect of the culture of a vibrant, passionate and flamboyant people.
The Nigerian Fashion scene is an outlet or another face of a people that brings out the
creative nature and passion of the people who are colourful, expressive, curious, rich
and daring (Olubukola, 2013)
VISION
To be among the top five world Ankara accessories and dresses designers in 2025
POTENTIAL CUSTOMERS

6. Boutiques
My Asho
Pageants
Highly influential people
Festivity
COMPETITORS
Jewels by Lisa
Do It Yourself (D.I.Y).com
Fulfilment stiches
SWOT ANALYSIS
Strengths
1. Quality Design
2. Latest trends
3. Affordable prices
4. Availability of resources
5. Distribution channels
Weaknesses
1. Location
2. Man power
3. Brand recall
4. Low productivity
Opportunities Threats

7. 1. Employment
2. Publicity
3. Expansion into other states
4. E-commerce
5. Training from experts
1. Competitors
2. Power supply
3. Poor road network
4. Poor communication network
5. Consumer switching
POTENTIAL RETURN ON CAPITAL INVESTED
Hapinexemerald fashion trend intend to start-up this business with the sum of
N1.2million and if we are been granted funds to execute this business we will return
the total sum invested at the end of two (2) years due to the kind of profit we expect to
make in a week.
Calculation on the return on capital invested
Subtract capital invested from the present value of the investment
1,200,000 – 1,500,000 = 300,000
Divide change in value by the original investment amount to calculate the return on
the capital invested as a decimal
300,000 / 1,200,000 = 0.25
Multiply return on capital invested as a decimal by 100 to convert to percentage

8. 0.25 x 100 =25%.
Therefore, at the end of each month Hapinexemerald fashion trends will return 25%
on the capital invested.
BARRIERS
Barriers are factors that prevents new businesses from entering a particular market.
Product Differentiation: (Porter, 2013) incumbents have brand identification and
customer loyalties.
Capital Requirements: these is the financial resources required in order to establish
this business.
Switching Costs: these are one-time costs the buyers (Hapinexemerald fashion
trends) faces when switching an existing supplier’s product to a new entrant.
Government Policy: the government bodies regulating the designer’s right can limit
or prevent entry into this industry with various controls (licensing requirements, limits
to access of raw materials).
Economies of Scale: these are declines in the unit costs of a product as the absolute
volume per period increases.
PROTECTION OF THE IDEA

9. Hapinexemerald fashion trend intend to protect the idea of this business by using the
(Queensland, 2013):
Registered Designers Act
Designs Right
Patent
SOURCES OF ADVICE
Parents
Friends
Everyday surrounding (opportunities around me)
Competitors
In summary a well-structured business proposal will sell your creativity idea to
prospective sponsors and investors capitalist and they will not hesitate to invest in the
business, as an entrepreneur that want to establish a business and you are proposing
to get funds for your business you must do a market research on the industry and also
know the total amount you will be returning to your prospective investors if granted the
funding’s.

10. Reference
Crystal,L.(2015). Advantages of being a fashion stylist
Available at: http://www.ehow.com/info8586948advantages-being-fashion-stylist.html
(Accessed: 19th June 2015)
Olubukola, B. (2013) The Emerging role of Fashion Tourism and the need for a
development strategy in Lagos, Nigeria
Available:http://www.publications.theseus.fi/bitstream/handle/10024/63259/Olubukol
a%20Bada%20%20Final%20Thesis.pdf (Accessed 22nd June 2015)
Porter, M. (2013) Barriers to entry factors preventing start-ups from entering a market
Available at: http://www.marssdd.com/mars-library/barriers-to-entry-factors-
preventing-startups-from-entering-a-market/ (Accessed 25th June 2015)
Queensland,(2013) Protect your business idea.
Available at: https://www.business.qld.gov.au/business/starting/before-you-
start/business-idea/protect-idea (Accessed 26th June 2015)
Ruben, G. (2014) How to write a business proposal.
Available at: https://www.blog.bidsketch.com/articles/how-to-write-a-business-
proposal/ (Accessed 19th June 2015)

11. References