Walid Helmy Waziry has over 30 years of experience in commercial, export, and business development roles. He has worked in Egypt, Kenya, and other countries developing new clients and markets. Currently he is the Commercial Director for Shalee Co. in Cairo, where he helps shape strategy and manages commercial partnerships.

1. Walid Helmy Waziry
Tel.: +(202) 3748 4539 or mobile +(2012) 2312 2678 +(2010) 0995 0408
Dokki, Cairo, Egypt
E-mail: wwaziry@gmail.com
OBJECTIVE
Aligning myself with reputable well established organizations where I implement and enhance my technical
experience, skills and knowledge in a professional manner that contribute to the organization's success and my
career development.
EMPLOYMENT HISTORY
01/2008 to present Commercial Director
Shalee Co., Cairo, Egypt.
- Identifying new commercial opportunities and driving growth across the company business activities
through a strategic approach to market and business development
- Shaping the development of the company strategy by analyzing the market and advising the Board of
development opportunities
- committed to customer service excellence and take the lead role in developing and managing service
based partnerships and business relationships with suppliers providers, commissioners and other
organizations to further deliver and shape the company strategic aims
- Following up closely with consultants and designers for products specifying special requirements.
- Managing of the sales team as well as the direct sales, which mean that he would ensure that the
desired strategies are successfully accomplished
- Creating a relationship of partnership with the managerial level sales executive of the firm in order to
identify and then pursue the different scopes for business development
- Coordinating with the sales, marketing and executive team of the organization in order to make it
function smoothly
- Planning and executing of both short and long term revenue deriving strategies of the organization
- Managing the different aspects of the commercial field of the organization
- Providing the company with the driving force through successful handling of both short and long-
term commercial ventures
- Maintaining a strong grasp of the guidelines pertaining to the sales practices of the state and ensuring
that the company adheres to these guidelines
09/2006 – 04/2013 Business Development Manager For Export & Import
"MIC" Marketing& Trading International Co., Cairo, Egypt
- Develop new business relationships, generate and negotiate new income for the company
- Implementing marketing strategy for each market
- Responsible for lead generation
- Appointing distributors/agents in each market
- Following up all prospective projects & Tenders
- Market analysis , Marketing research & build export database (clients, consultants & interior
designers )
- Present the company to potential clients using various modes of communication which could either
be a face to face meetings, telephone calls or e-mails
- Possess drive, motivation and acute attention to detail in ensuring all sales opportunities to company
products are captured and explored
- Manage and maintain a pipeline and ensure all sales administration is as per market requirements

2. - Create and be accountable for all client proposals, contracts and any further documentation following
company procedure. Respond to tenders and requests for information in a timely manner
- Thorough understanding of clients marketing and return of investment objectives
- Keep abreast of issues affecting the business and collect competitor intelligence to infuse to the
current strategy of the company.
- Training sales team and distributor’s sales team
- Presenting new products for the GCC/Africa/MENA markets
- Establishing export department including international marketing and sales export procedures
- Set the export plan
- Develop the company to be export oriented
- Set the target of export and target clients and markets
- Develop the relation and the volume with the existing clients
11/1999 – 01/2004 Managing Director
South to South, Nairobi , Kenya
From November 1999 till January 2004 delegated from Makarem Group of Companies as Managing
Director for "STS” South to South International Trading Company” located in Nairobi- Kenya and
Kampala- Uganda.
South to South Int’l Trading Co. main object is to do marketing, sales and exploring new horizons for
Egyptians Merchandise.
Provides the facilities for a positive and effective forum for the Egyptians presence in Kenya and
Eastern Africa market.
South to South Int’l Trading Co. (K) LTD was representing various companies manufacturing big
range of products. Such as carpets, area rugs, ceramic tiles, home appliance, house hold, furniture,
insecticide & food stuff.
South to South Int’l Trading Co. (K) LTD had been established in 1997 in Uganda initially and later
diversified into Kenya.
South to South Int’l Trading Co. (K) LTD is the organizer and the main sponsor of the Egyptian trade
fair sin Nairobi since 1998 till present.
Being the Managing Director of South to South Int’l Trading Co. means that I have so many duties
Such as:
- Establish the company in Kenya and implements the company policy & its operation system
- Recruitment of the working staff.
- Do the planning of the marketing & sales with the sales staff.
- To point the right products for the market from Egypt or other countries.
- Do the contacts with the suppliers and the buyers and organize the importation operation clearing and
the other logistics process.
- Organize the orders and reorders for the suppliers and the follow up in the market and with the
suppliers.
- Organize the payments for the suppliers.
- The company was responsible for the whole organization& logistics, advertising campaign,
containers releasing and stuffing, inside Kenya concerning the Egyptian Trade fair in Kenya for the
last 4 years.
- Managing the whole operations of the company in the different areas and departments.
- Organize the promotion schema for the company
01/1992 – 01/2000 Export Manager
Makarem Group of Companies; Mecca Carpets, Carpet City, Cairo, Egypt
Makarem Group of Companies; Mecca Carpets, Carpet City, Matex, Floortex, Egyran, Ecyco,
Polyfiber, Orania Farm, Hassan Abu El Makarem Imp. &Exp
- Identifying, evaluating& selecting target markets.
- Product selection and pricing
- Internal organization & procedures
- Export budget
- To keep and maintain the existing markets and clients and finding and opining new markets for our
products

3. - Organizing trips to the existing clients and new markets.
- Introducing the new products to the international market and organize its marketing plans.
- Managing and do the follow up for whole export procedures concerning production, documentation
and other logistics.
- Representing the company in the international trade fairs.
- Making the necessary arrangement, co-ordinations between the areas export mangers, the factories,
and the production capacity taking into consideration the customers & markets needs.
- Follow up making the job orders to the factories
- Follow up opining the L/Cs, and the perpetration of the shipping documents.
- Follow up the production of the orders.
- Follow up the customers’ payments situation
- Follow up preparing the samples
- Follow up our representing offices abroad.
- Contacting the commercial representatives’ offices in Egypt or abroad & contacting the local and
international information centers.
- Making the market research on our new products and our prices.
- Issuing circular letters to the customers showing the developments in products, colors & designs and
new qualities.
- Pointing the company agents in the different markets and follow up their performance.
- Preparing and implementing the export plan.
- Reviewing the clients forecast with their performance.
- Making the necessary contracts with the shipping lines / airlines
and the couriers companies
- Organizing the customers visits to our company and accompanies them.
- Preparing annual report about the export activity showing what had been achieved in the year.
- Reporting to the Chairman.
05/1987 – 12/1991 Export and Import Specialist
Egyptian Company for Starch & Glucose, Cairo, Egypt
- Contacting and negotiating with the suppliers.
- Opining L/Cs, and making all the required procedures.
- Looking for new suppliers.
- Follow up the delivery time.
- Studding purchasing offers.
- Preparing all shipping documents required for clearing.
- Negotiating shipping companies and insurance companies.
- Preparing the international tenders.
EDUCATION
1991 Export & Import, Master (MSc/MA), GPA very Good
Helwan University, Cairo, Egypt
1985 B.Sc. of Commerce, Business Administration Section.
Faculty of Commerce, Cairo University, Cairo, Egypt
COURSES
Soft Skills and Technical Training
1994 Development of communication skills. (Makarem Group)
1995 Principals of Management. (Makarem Group)
1996 Development skills of dealing with Others. (Makarem Group)
LANGUAGES AND COMPUTER
Arabic Mother tongue
English Fluent and currently studying IELTS.
Computer Microsoft Office (Excel, WinWord, PowerPoint, Visio)

4. ACHIEVEMENTS
 Effectively developed good customer relations in USA, Australia, Germany, Belgium, France, Netherland, Singapore,
Malaysia, Azerbaijan, Pakistan Kuwait, Saudi Arabia, UAE, Tunisia, Libya, Lebanon, Ivory Coast, Ghana, Tanzania,
Uganda, Kenya, South Africa, and Malawi and travelled extensively in same countries including Europe.
 Dealt successfully with both local and international exporters and clients in a professional manner.
 Setting Annual Exhibition & Event Plan and follow up on completion and execution
 Organization of trade events and trade fairs including logistics, advertising campaign, containers releasing and stuffing
SKILLS/QUALIFICATIONS
 Working so closely with Consultants & designers for products specifying
 Several years of relevant professional experience in the development of business areas
 Develop and execute on delivery strategy/processes from pre-sales to realization.
 Drive planning, forecasting, dimensioning and optimization of delivery based on business needs for particular programs
 Flexibility and ability to play different technical, project management and business roles as needed to ensure success of the
program
 Perform quarterly reports such as export/import analysis and field related services
 Overarching Process thinking
 Analytical and solution-oriented approach
 Technical affinity
 Very good knowledge of English
 Willingness to travel
TRAVELLING
USA, Australia, Germany, Belgium, France, Netherland, Singapore, Malaysia, Azerbaijan, Pakistan Kuwait, Saudi Arabia,
UAE, Tunisia, Libya, Lebanon, Ivory Coast, Ghana, Tanzania, Uganda, Kenya, South Africa, and Malawi.
PESRNONNEL DATA
Place of Birth: Cairo
Nationality: Egyptian
Marital Status: Married