Pakistan Tourism Corporation (Pvt) Limited aims to enhance the country's reputation through top-notch tourism services, including hotel reservations, transportation, and tour guidance. The company targets foreign tourists, particularly from Europe and America, and emphasizes the importance of marketing and maintaining quality service in the face of political and competitive challenges. Operated by five partners, the business plans expansion across multiple Pakistani cities while leveraging technology for secure online booking and customer engagement.

2. Afaq Saleem Fahad Tahir
Salman Sohail Akash Gill
Nouman Aftab

3. Pakistan Tourism Corporation (Pvt) Limited
Pakistan Tourism Corporation (Pvt) Ltd is
registered under companies’ ordinance 1984 as
private limited company. It has five members.

5. To maintain the reputation of PAKISTAN through our tourism services.
Provide the best tourism service to our customers and establish a
trust worthy relationship with customers in professional manner, do
best to get the highest level of satisfaction.

6. Our services to foreigners and locals:
a) Provide Hotels Reservations
b) Transportation Facilities
c) Tourists guide
d) Online booking of tours
e) Full time Security
f) Telecommunication Services
g) Life and accidental insurance for our customers

7. Industry Analysis

8. Political condition of our country can affect our
services like, if political instability is occur in our
country tourists cannot ready to visit our country
which affect our company and tourists industry as
well.
We develop the strong culture of Pakistan in the
environment of tourism. We tried our level best for
giving our services of tourism for our customers.

9. Social:
• Socialized and civilization of people
• Parties and social get together
• Reputation and goodwill
• Status conscious people
Technology:
Innovation in technology is taking place nowadays
which can benefit us because we will follow the new
technology. We will provide best tourism services as it
will be more enjoying and memorable.

10. Market Analysis

11. We will be focusing on those foreign tourists
seeking leisure travel and excursions whilst
on vacation in Pakistan, with the intention of
letting them see and appreciate the numerous
attractions in our country.

12. Our marketing strategy will be based mainly on
making the right services available to the right
target customer.
Though we realize that the majority of our tourists
come from South Africa we shall be mainly
targeting those from Europe and the America.

13. Competitors Strengths Weaknesses
1. Travel & Culture
Pakistan
First Movers Weak marketing
activities not
recognized by people
1. Adventure Tour
Pakistan
Specialized in tailored
made Safaris
Not provide security to
the tourists.
1. Himalayan Get
Away Travels &
Tourism (Pvt) Ltd.
Provide international
and domestic tours
Less Marketing
activities and few
facilities provided to
customers.

15. Diversified client base
Combination of skills in employees
Extensive advertising and marketing
Provide Security & life Insurance
Lack of Reputation
New in Market
Limited Finance
Lack of clear strategic allies

16. government encouraging tourism
Current growth rate of tourism
International tourism trends
Reliable Public Transportation
New entrance in Market
Terrorism

18. We will provide best quality services to the customers and
tourists guides for our foreign customers. This kind of
services is specially design for the persons who unaware of
our country’s historical and cultural places. Our company
also provide Hotel reservation, full time security, online
booking of tours, life & accidental insurance.
We are charging lower rate of price at starting of our
business. The charges for Individual Customers are given in
financial section. The special discount is given to groups
and family tourists.

19. Our focus is not just in Pakistan but we give our services to
foreign tourists of different countries all over the world like
Srilanka, India, Bangladesh, Europe, Africa, and America etc.
We publicize our services in different countries from internet
and social media. Tourists all over the world can hire our
services and visit our amazing country.
We are distributors of our own self because we are gives
tourists services to customers. There is no involvement of any
other middleman. Any one from all over the world can book
tour online from our website.

21. We are five partners in this business who are sharing profit/loss
according to investing ratio.
Partner Name Designation Duties & Responsibilities
Nouman Aftab CEO & Head of finance
department
All management and financial
matters are managed by this
person.
Afaq Saleem Marketing Manager He is responsible all the
advisement and sale
promotion of our services.
Salman Sohail HR Manager This person is responsible for
providing the best
employees.
Fahad Tahir R&D Manager He is responsible for
developed latest technique
for tourism.
Akash Gill Tourists Guide Manager He is responsible for giving
the task of respective
tourists guide.

23. 1. A best tourist’s service provider company whose main objective is to
provide the best services meeting the expectations of customers.
2. Hiring the best staff with the collaboration of society in charge and then
provide them training.
3. Trust worthy and cooperative relationships with the government to promote
tourism in Pakistan.
4. To increase the number of clients at least by 15 to 20 % per year through
quality services.
5. Developing contacts with different well established travel agencies, Hotels,
Insurance companies, etc. for best quality services.

24. We will initially start our business in Lahore at
Gulberg and some other branches in Islamabad,
Karachi, Peshawar and Quetta in future.

26. Although we are not producing any product but services which we are going to
provide will be presented in a good way and we will make our separate identity. All
tasks are divided in the company and all member are perform its own duties.
Challenges could be the design of the service may not attract the people as much as we
are expecting. We are new in the market and we face difficulties in starting.
Company will be registered and will have trademark and it will work legally with the
collaboration of Government. Company will have its own logo with all rights reserved.
MIS system will be used in office to maintain data records. Company will have an
official website with all rights reserved and so the clients can order for services online.

27. THANK
YOU