Tourism is defined as temporary travel outside a person's normal residence for leisure purposes. There are three 'S's of tourism: scenery, shopping, and sports. Exotica Travels is an intermediary between travelers and suppliers in the tourism industry like hotels, car rentals, and tour companies. Its objectives are to provide enjoyable excursions on time and on budget, develop satisfied customers, ensure profitability and growth, and contribute positively to Nepal's tourism economy. Its keys to success are excellence, timely responses, strategic alliances, and marketing expertise.

2. Tourism
“the temporary movement of people to destinations
outside their normal places of work and residence, the
activities undertaken during their stay in those
destinations and the facilities created to care to their
need.”
(Mathieson & Wall, 1982)

3. Three ‘S’ of Tourism
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5. Exotica Travels
• Intermediary between the travel industry and traveler
• As a broker between the traveler and hotels, car rentals, and tour
companies

6. Objectives
• Continuously provide enjoyable quality excursions on time and on
budget
• Develop enthusiastically satisfied customers all of the time
• Establish a market presence that assures short-term and long-term
profitability, growth and success
• We are fully committed to supporting growth and development in the
tourism and overall economy of Nepal
• Contribute positively to our community and our environment

7. Keys to Success
• Excellence in fulfilling the promise
• Timely response to customers’ requests
• Solid and fruitful strategic alliances
• Marketing know-how

8. Strategy and Implementation
• Focus on local market, expanding into the regional market as time
progresses
• Aim will be instill awareness and confidence in our services
• Build image and awareness through consistency and distinctive in our
service provision
• Differentiating the service from our competitors

9. SWOT Analysis
• Strengths
• Diversified client base
• Combination of skills in
employees
• Extensive advertising and
marketing
• Weaknesses
• Lack of reputation
• Limited financial base
• Lack of clear strategic allies

10. SWOT Analysis
• Opportunities
• Subsidies
• Growth of tourism
• International tourism trends
• Threats
• Established travel agencies
• New marketing strategies

11. Company Locations and Facilities
• Traffic Chowk, Butwal
• 24*7 on-call services center
• Certified Ground Operators and Excellent Tour Guides
• Flexibility
• Inbound tours
• Outbound tours
• Ticketing
• Visa

12. Arrangements
• Air tickets
• Hotel Accommodation
• Transportation
• Restaurants
• Guides
• All tour arrangement

13. Pricing Strategy
• Penetration Pricing

14. Promotion Strategy
• Advertisement via local newspaper, brochures
• Direct Marketing via telemarketing
• Internet Marketing via pop-ups, social media pages and websites
• Ambient Advertising

15. Control
• Tracking and follow-up
• Market segment focus
• Customer Follow-up

16. Thank You
www.exoticatravels.com
*Imaginary Company