This document provides an overview of Module 1 of a tourism management training program which covers establishing and managing a tourism business. It discusses key topics such as defining tourism as an economic activity, types of tourism resources and forms of tourism, tourism services, how to start a business including creating a business plan and obtaining necessary licenses and permits, staff management, and marketing strategies. The goal is to give participants the knowledge and skills needed to successfully start and operate their own tourism business.
This document provides an overview of key concepts in tourism, including definitions of tourism and tourists. It discusses different types of tourism users and how to segment tourism markets. Some key points:
1. Tourism is defined as temporary, short-term travel for purposes like leisure, business, health, or visiting friends/family.
2. There are different categories of tourism users, from non-users to potential, actual, occasional, and habitual users.
3. Tourism markets can be segmented based on factors like lifestyles, holidays, purposes of travel, demographics, geography, and socioeconomics.
4. Understanding the behavioral profiles of different user segments is important for effective tourism marketing.
Tourism involves travel for recreational, leisure, or business purposes. Key aspects of the tourism industry include transportation, accommodations, attractions, food services, and other tourism-related sectors. Tourism marketing utilizes the 4Ps - product, price, place, and promotion. Products involve both tangible goods and intangible experiences. Promotion communicates with customers through various channels. Placement refers to how information is distributed. Pricing considers costs, demand, competition and commissions. Road transport is an important part of tourism, providing connectivity and flexibility. It faces challenges around infrastructure maintenance.
Discover the world of faith tourism and hospitality in this short, yet very informative Powerpoint presentation by Kevin J. Wright, president of the World Religious Travel Association (WRTA). Best yet, the presentation serves as a springboard to building your brand in the religious travel market.
Fundamentals & Principles in Tourism Product Development 2.pptxJordan Cabaguing
This document outlines the fundamentals and principles of tourism product development. It discusses the importance of considering policy, planning, and management when developing tourism products. It also identifies the key steps in the tourism product development process, which include product identification, market research, product-market matching, stakeholder consultation, product building, identifying circuits and clusters, preparing an investment plan, prioritizing products, product testing, and full launching and marketing. The overall goal is to apply these learnings to develop sustainable tourism products.
This document provides an overview of a course module on building a marketing plan for adventure tourism businesses. The module aims to help participants understand the marketing management process and components of a marketing plan. It covers topics such as defining marketing and strategic planning, conducting a situation analysis, developing products and services, creating a marketing strategy, sales forecasting, budgeting, developing a marketing organization and action plan, creating a communication plan, and evaluating the marketing plan. The document provides learning objectives, explanations of key concepts, examples, and refers the reader to a marketing plan template for more details on certain sections.
1. The document discusses key concepts in destination management, including definitions of tourism, destinations, and destination management organizations (DMOs).
2. A destination is defined as a geographical space containing a cluster of tourism resources that provide visitor experiences. Destinations have physical and administrative boundaries and are marketed competitively.
3. DMOs work to promote economic and social benefits of tourism, access government funds, and highlight environmental and sociocultural impacts. Their roles include integrated marketing, disaster response planning, and performance metrics to manage destinations effectively.
This document provides an overview of key concepts in tourism, including definitions of tourism and tourists. It discusses different types of tourism users and how to segment tourism markets. Some key points:
1. Tourism is defined as temporary, short-term travel for purposes like leisure, business, health, or visiting friends/family.
2. There are different categories of tourism users, from non-users to potential, actual, occasional, and habitual users.
3. Tourism markets can be segmented based on factors like lifestyles, holidays, purposes of travel, demographics, geography, and socioeconomics.
4. Understanding the behavioral profiles of different user segments is important for effective tourism marketing.
Tourism involves travel for recreational, leisure, or business purposes. Key aspects of the tourism industry include transportation, accommodations, attractions, food services, and other tourism-related sectors. Tourism marketing utilizes the 4Ps - product, price, place, and promotion. Products involve both tangible goods and intangible experiences. Promotion communicates with customers through various channels. Placement refers to how information is distributed. Pricing considers costs, demand, competition and commissions. Road transport is an important part of tourism, providing connectivity and flexibility. It faces challenges around infrastructure maintenance.
Discover the world of faith tourism and hospitality in this short, yet very informative Powerpoint presentation by Kevin J. Wright, president of the World Religious Travel Association (WRTA). Best yet, the presentation serves as a springboard to building your brand in the religious travel market.
Fundamentals & Principles in Tourism Product Development 2.pptxJordan Cabaguing
This document outlines the fundamentals and principles of tourism product development. It discusses the importance of considering policy, planning, and management when developing tourism products. It also identifies the key steps in the tourism product development process, which include product identification, market research, product-market matching, stakeholder consultation, product building, identifying circuits and clusters, preparing an investment plan, prioritizing products, product testing, and full launching and marketing. The overall goal is to apply these learnings to develop sustainable tourism products.
This document provides an overview of a course module on building a marketing plan for adventure tourism businesses. The module aims to help participants understand the marketing management process and components of a marketing plan. It covers topics such as defining marketing and strategic planning, conducting a situation analysis, developing products and services, creating a marketing strategy, sales forecasting, budgeting, developing a marketing organization and action plan, creating a communication plan, and evaluating the marketing plan. The document provides learning objectives, explanations of key concepts, examples, and refers the reader to a marketing plan template for more details on certain sections.
1. The document discusses key concepts in destination management, including definitions of tourism, destinations, and destination management organizations (DMOs).
2. A destination is defined as a geographical space containing a cluster of tourism resources that provide visitor experiences. Destinations have physical and administrative boundaries and are marketed competitively.
3. DMOs work to promote economic and social benefits of tourism, access government funds, and highlight environmental and sociocultural impacts. Their roles include integrated marketing, disaster response planning, and performance metrics to manage destinations effectively.
Tour operators play a central role in the tourism industry by creating and marketing inclusive tour packages that combine various travel services such as transportation, accommodation, activities, and sightseeing. They contract with suppliers to create these packages, which they sell to consumers at an all-inclusive price. Developing tour packages requires identifying customer needs, researching destinations and attractions, and coordinating various travel components and services. Tour operators must also comply with domestic and international regulations regarding package travel.
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
The document provides a comprehensive guide to setting up a tour and travel business in India. It discusses conducting thorough market research to understand customer preferences and identify the target audience. The target audience should be defined based on demographics, interests, travel behavior, and preferences to cater to specific segments. Market research methods include analyzing competitors, conducting surveys, utilizing online tools, studying industry reports, and evaluating economic, technological and seasonal trends to gain insights. The insights gathered can help refine the business strategy and tailor offerings to meet customer demands.
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Tour Operation - Planning and DevelopmentÉva Garán
The document discusses the process of tour operation, including planning and preparation of package tours. It describes researching market trends, destinations, competitors and internal performance to identify target markets and develop product plans. Draft itineraries are created outlining destinations, transportation, accommodations, meals and activities. Volume is planned by package type, market and destination. The goal is to select attractive destinations, provide value to customers and generate profit.
indian trade promotion organisation and trade representative abroadPrakhar Kesharwani
The ITPO is the trade promotion agency of the Ministry of Commerce & Industry in India. It works to showcase India's excellence in trade and commerce globally. ITPO provides services to support trade and industry in India. It regulates international trade fairs in India to avoid duplication of efforts. ITPO also assists state governments in establishing regional trade centers. It has worked with state governments to build trade fair complexes in several major cities. ITPO aims to facilitate trade, especially in northeastern India, through infrastructure projects.
This document provides an overview of international tourism marketing. It covers the international tourism market, internationalization strategies, developing an international tourism marketing plan, digital and traditional marketing approaches, doing business internationally, and the benefits of cooperation. The key topics discussed are segmentation of the international tourism market, designing culturally sensitive products and strategies, importance of digital presence and social media, and how destination management organizations can help tourism businesses internationalize and pool resources.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
This document discusses several key topics in international marketing including major challenges to business today, the marketing mix, target markets and segmentation, marketing management philosophies, orientations towards marketing, international trade initiatives like the WTO and IBRD, and trade blocks. It also provides an overview of the international marketing planning process and essential elements of an international marketing plan.
The New Era of Faith Tourism (Arabian Travel Market Presentation)Kevin Wright
An introduction to the modern-day religious travel and hospitality industry. Presented by Kevin J. Wright, WRTA president, at the Arabian Travel Market.
This document provides an overview of key concepts in tourism marketing, including definitions of markets and marketing, different management orientations like production and marketing orientations, and the segmentation, targeting and positioning process. It discusses how tourism markets can be segmented based on demographic, behavioral and psychographic factors. The document also outlines characteristics of services marketing as they relate to tourism, including seasonality, intangibility, perishability, and more.
The document discusses various aspects of event planning and management, including types of events, event management processes, market research, SWOT analysis, the 5W1H approach to planning, venue selection, event marketing, and evaluation. Specifically, it covers corporate, educational, and social events. It emphasizes conducting thorough market research, analyzing competitors and products/services, and selecting appropriate dates, times, locations, and venues based on the target audience. SWOT analysis and the 5W1H framework are recommended for effective planning. Event marketing strategies include various print, electronic, outdoor, and transit media. Post-event evaluation is also highlighted.
This document defines what an event is and types of events. It discusses event management as applying project management practices to creating and developing festivals and events. The document notes that an event manager leads events and the role of an advertising manager is to plan and direct promotional campaigns to generate interest in products and services. An advertising brief is also described as confirming the understanding between clients and agencies regarding objectives, target audiences, strategies, timeframes and costs of advertising campaigns.
Business of Inbound tour operators at a glanceDoanh Tưng Tửng
This document provides an overview of the structure of the international travel industry. It defines key terms like inbound/outbound operators and discusses the different types of travel operations including travel agencies, tour operators, ground operators, and local service providers. The main types of operations are described in terms of their target markets, the products and services they offer, and their typical distribution channels. Understanding the structure of the industry and roles of different players is important for tour operators to make strategic business decisions.
The document discusses various aspects of event planning such as types of events, event management, market research, SWOT analysis, the 5W concept, venue selection, event marketing, and evaluation. It provides details on classifying events, the event management process, conducting market research and analysis, performing a SWOT analysis, using the 5Ws to structure an event plan, selecting an appropriate venue, and marketing the event.
The document discusses various ways that services can be classified, including by the types of end users, degree of intangibility, involvement of customers, tangibility, and business orientation of the service provider. It specifically lists people processing, mental stimulus processing, information processing, and possession processing as classifications based on tangible actions. The document also categorizes services as commercial/profit-oriented organizations, non-profit/service-oriented organizations, industrial service marketing, consumer service marketing, and business-to-business service marketing.
This document outlines learning outcomes for a module on service quality management in tourism and hospitality. It covers topics such as components of a customer service environment, marketing of services versus goods, managing customer relationships and loyalty, service quality delivery systems, positive and negative customer service behaviors, and service quality measurement and improvement. Case studies will also be used to examine specific service recovery systems.
Tour market readiness_self_assessment_checklistled4lgus
This document provides an overview of a self-assessment tool to help tourism businesses in Ontario evaluate their market readiness. It includes sections to help businesses assess various aspects of their operations, including their motivation for pursuing tourism, product/service profile, business profile, customer profile, human resources, partnerships, communications, marketing, pricing, health and safety, transportation, performance measurement, and resources for improvement. The tool is intended to help identify areas for businesses to improve or change in order to better develop their tourism operations and be successful in the tourism industry. It provides questions, considerations, and potential next steps for businesses to evaluate different components of their business and level of preparedness for tourism.
This document introduces EQ (Explorer Quotient), a market segmentation system developed by the Canadian Tourism Commission (CTC) based on psychographics. EQ breaks international travel markets into distinct traveler types ("Explorer Types") based on their social values, travel motivations and behaviors.
The document provides EQ profiles for several global and country-specific Explorer Types that are priorities for the CTC. It encourages tourism businesses to use the EQ profiles to identify their best potential customer types and enhance their marketing, product development and sales strategies accordingly. Instructions are provided on how businesses can analyze their own customers and determine which Explorer Types align most closely.
Tour operators play a central role in the tourism industry by creating and marketing inclusive tour packages that combine various travel services such as transportation, accommodation, activities, and sightseeing. They contract with suppliers to create these packages, which they sell to consumers at an all-inclusive price. Developing tour packages requires identifying customer needs, researching destinations and attractions, and coordinating various travel components and services. Tour operators must also comply with domestic and international regulations regarding package travel.
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
The document provides a comprehensive guide to setting up a tour and travel business in India. It discusses conducting thorough market research to understand customer preferences and identify the target audience. The target audience should be defined based on demographics, interests, travel behavior, and preferences to cater to specific segments. Market research methods include analyzing competitors, conducting surveys, utilizing online tools, studying industry reports, and evaluating economic, technological and seasonal trends to gain insights. The insights gathered can help refine the business strategy and tailor offerings to meet customer demands.
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Tour Operation - Planning and DevelopmentÉva Garán
The document discusses the process of tour operation, including planning and preparation of package tours. It describes researching market trends, destinations, competitors and internal performance to identify target markets and develop product plans. Draft itineraries are created outlining destinations, transportation, accommodations, meals and activities. Volume is planned by package type, market and destination. The goal is to select attractive destinations, provide value to customers and generate profit.
indian trade promotion organisation and trade representative abroadPrakhar Kesharwani
The ITPO is the trade promotion agency of the Ministry of Commerce & Industry in India. It works to showcase India's excellence in trade and commerce globally. ITPO provides services to support trade and industry in India. It regulates international trade fairs in India to avoid duplication of efforts. ITPO also assists state governments in establishing regional trade centers. It has worked with state governments to build trade fair complexes in several major cities. ITPO aims to facilitate trade, especially in northeastern India, through infrastructure projects.
This document provides an overview of international tourism marketing. It covers the international tourism market, internationalization strategies, developing an international tourism marketing plan, digital and traditional marketing approaches, doing business internationally, and the benefits of cooperation. The key topics discussed are segmentation of the international tourism market, designing culturally sensitive products and strategies, importance of digital presence and social media, and how destination management organizations can help tourism businesses internationalize and pool resources.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
This document discusses several key topics in international marketing including major challenges to business today, the marketing mix, target markets and segmentation, marketing management philosophies, orientations towards marketing, international trade initiatives like the WTO and IBRD, and trade blocks. It also provides an overview of the international marketing planning process and essential elements of an international marketing plan.
The New Era of Faith Tourism (Arabian Travel Market Presentation)Kevin Wright
An introduction to the modern-day religious travel and hospitality industry. Presented by Kevin J. Wright, WRTA president, at the Arabian Travel Market.
This document provides an overview of key concepts in tourism marketing, including definitions of markets and marketing, different management orientations like production and marketing orientations, and the segmentation, targeting and positioning process. It discusses how tourism markets can be segmented based on demographic, behavioral and psychographic factors. The document also outlines characteristics of services marketing as they relate to tourism, including seasonality, intangibility, perishability, and more.
The document discusses various aspects of event planning and management, including types of events, event management processes, market research, SWOT analysis, the 5W1H approach to planning, venue selection, event marketing, and evaluation. Specifically, it covers corporate, educational, and social events. It emphasizes conducting thorough market research, analyzing competitors and products/services, and selecting appropriate dates, times, locations, and venues based on the target audience. SWOT analysis and the 5W1H framework are recommended for effective planning. Event marketing strategies include various print, electronic, outdoor, and transit media. Post-event evaluation is also highlighted.
This document defines what an event is and types of events. It discusses event management as applying project management practices to creating and developing festivals and events. The document notes that an event manager leads events and the role of an advertising manager is to plan and direct promotional campaigns to generate interest in products and services. An advertising brief is also described as confirming the understanding between clients and agencies regarding objectives, target audiences, strategies, timeframes and costs of advertising campaigns.
Business of Inbound tour operators at a glanceDoanh Tưng Tửng
This document provides an overview of the structure of the international travel industry. It defines key terms like inbound/outbound operators and discusses the different types of travel operations including travel agencies, tour operators, ground operators, and local service providers. The main types of operations are described in terms of their target markets, the products and services they offer, and their typical distribution channels. Understanding the structure of the industry and roles of different players is important for tour operators to make strategic business decisions.
The document discusses various aspects of event planning such as types of events, event management, market research, SWOT analysis, the 5W concept, venue selection, event marketing, and evaluation. It provides details on classifying events, the event management process, conducting market research and analysis, performing a SWOT analysis, using the 5Ws to structure an event plan, selecting an appropriate venue, and marketing the event.
The document discusses various ways that services can be classified, including by the types of end users, degree of intangibility, involvement of customers, tangibility, and business orientation of the service provider. It specifically lists people processing, mental stimulus processing, information processing, and possession processing as classifications based on tangible actions. The document also categorizes services as commercial/profit-oriented organizations, non-profit/service-oriented organizations, industrial service marketing, consumer service marketing, and business-to-business service marketing.
This document outlines learning outcomes for a module on service quality management in tourism and hospitality. It covers topics such as components of a customer service environment, marketing of services versus goods, managing customer relationships and loyalty, service quality delivery systems, positive and negative customer service behaviors, and service quality measurement and improvement. Case studies will also be used to examine specific service recovery systems.
Tour market readiness_self_assessment_checklistled4lgus
This document provides an overview of a self-assessment tool to help tourism businesses in Ontario evaluate their market readiness. It includes sections to help businesses assess various aspects of their operations, including their motivation for pursuing tourism, product/service profile, business profile, customer profile, human resources, partnerships, communications, marketing, pricing, health and safety, transportation, performance measurement, and resources for improvement. The tool is intended to help identify areas for businesses to improve or change in order to better develop their tourism operations and be successful in the tourism industry. It provides questions, considerations, and potential next steps for businesses to evaluate different components of their business and level of preparedness for tourism.
This document introduces EQ (Explorer Quotient), a market segmentation system developed by the Canadian Tourism Commission (CTC) based on psychographics. EQ breaks international travel markets into distinct traveler types ("Explorer Types") based on their social values, travel motivations and behaviors.
The document provides EQ profiles for several global and country-specific Explorer Types that are priorities for the CTC. It encourages tourism businesses to use the EQ profiles to identify their best potential customer types and enhance their marketing, product development and sales strategies accordingly. Instructions are provided on how businesses can analyze their own customers and determine which Explorer Types align most closely.
The document discusses social impact and social problems. It defines a social problem as any condition or behavior that has negative consequences for many people and is generally recognized as something that needs to be addressed. It notes that women often face disproportionate social problems, with limited access to things like healthcare, education, and economic opportunities. The document also defines social impact as significant positive changes that fully or partially address social injustices and challenges through intentional efforts by organizations through their operations. Social enterprises can create social impact through the UN's 17 Sustainable Development Goals, such as those related to reducing inequality, sustainable communities, and responsible consumption.
This document discusses social impact and social problems. It defines a social problem as any condition or behavior that has negative consequences for many people and is seen as something that needs to be addressed. It discusses how social groups can bring attention to social problems and try to convince governments to take action. It also outlines a theoretical framework involving four phases: emergence and claims-making, legitimacy, renewed claims-making, and developing alternative strategies. Specific social issues mentioned include health, children/youth, aging, disability, housing, education/employment and more. The document also discusses women and social problems, defining social impact, and ways to measure social impact.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
WE TOUR_Course 1_Module 1
1. TRAINING PROGRAM COURSE 1:
MARKETING AND MANAGEMENT
IN TOURISM
MODULE 1: TOURISM
MANAGEMENT (ESTABLISHING
AND MANAGING YOUR TOURISM
BUSINESS)
2. The aim of the training «Tourism Management» is to give to the participants the idea about tourism as an economic activity, its
types and forms, to prepare the participants for starting and management (including marketing) of tourism business.
In the result of the training the participants will:
1) know
• what is tourism, as an economic activity,
• know what are tourism resources,
• know types and forms of tourism,
• know the phenomena of ecotourism,
• the tourism services,
2) have the skills to:
• starting tourism business,
• create a Business Plan,
• establish and manage business,
• understand and analyze national legislation of tourism,
• documenting the business,
• manage the staff,
• market the business.
3. According to the UNWTO Glossary of Tourism Terms: Tourism is a social, cultural and economic phenomenon
which entails the movement of people to countries or places outside their usual environment for personal or
business/professional purposes.
All stakeholders shall do their best and cooperate for providing:
• Effective and sustainable utilization of the recourses, and
• Creation of diverse, competitive and sustainable tourist products and services,
• Income generation
• Economic growth
• Wellbeing and improvement of living standards
• Maintenance and reproduction of tourism recourses.
Tourism, as an Economic Activity
4. Tourism Recourses
Tourism recourses mean natural, historical, cultural,
religious, human, social, economic, scientific, entertainment
or other recourses, being able to become a tour product or
attraction, or part of tour package, and geared to
intellectual, spiritual, material, physical, social, economic or
other needs of tourists.
Tourism recourses are classified as natural and man maid
recourses.
5. Forms and Types of Tourism
In relation to the country of reference the following three basic forms of tourism are distinguished: inbound tourism,
outbound tourism and domestic tourism.
“types of tourism”:
• Historical Tourism
• Cultural Tourism
• Religious Tourism
• Natural Tourism
• MICE tourism
• Gastronomy Tourism
• City tourism
• Sun-and-sand tourism
• Agro-tourism
• Health tourism
• Winter tourism, etc.
6. Tourism Services
Tourism services mean the services provided to tourists and for
satisfaction of the needs of tourists.
Types
For example tourism services are:
• tour operating and travel agency,
• hotel services,
• transport services,
• car rent,
• food and beverage,
• organizing conferences, cultural, environmental, sport, business and
other events,
• tour guiding, etc.
7. Starting business
1) Establishing Business
What business do you want to establish and what services do you want to provide?
After you decided what business do you want, and that it is right for you and you know
why, you:
• establish and register legal entity (commercial organization like Limited Liability
Company, Joint Stock Company, etc.),
• register as an individual entrepreneur
• obtain all applicable business licenses
8. 2) Creating Business Plan
There is no single approach to developing a business plan, though some core elements are
essential to any business plan:
• Executive Summary
• Business Overview (products and services)
• Industry Analysis
• Market Analysis
• Competitor Analysis
• Marketing and Sales
• Organizational Structure
• Financial Analysis (sales and revenue projections, profit and loss statement, cash flow
statement, balance sheet)
9. How to establish and manage business
• Refine your idea and define your “Why”
• Write your business plan
• Assess and find your finances
• Determine your business organizational legal
structure
• Register your business and get tax ID number
• Obtain license or permits for business (when
applicable)
• Get business insurance
• Select your tools and software
• Hire your team
• Market and grow your business
11. Documenting your business
The ISO 15489-1:2001 defines records as "information created, received, and maintained
as evidence and information by an organization or person, in pursuance of legal
obligations or in the transaction of business".
Any information your business is required to keep by law and any information you need
to operate as a business is considered a record. A key feature of records is that they are
proof that an event or transaction has taken place.
12. Which records should you keep?
• Financial Records
The degree to which businesses keep financial records will vary but at its most basic it
should include: all receipts and expenditure; all goods purchased or sold
• Human Resources (Employment) Records (refer to the Managing Staff section)
• Health & Safety Records
• Statistical Records
13. Managing Staff
1) Why is staff management so important?
• Ability to meet ambitions and goals
• Competitive advantage
14. 2) How do I employ and manage staff?
• Recruitment and selection
• Staff rights and responsibilities
• Record keeping
• Training and development
• Incentives and rewards
15. Marketing your Business (How to develop your business through
Marketing)
Basic marketing steps:
• What is your product market?
• Evaluate your tourism product
• Competitors analysis
• SWOT analysis
16. Know your market
Ask yourself the following questions:
• Are you offering your product to domestic or international visitors?
• Are you aiming your product at long-term travellers or short-term
tourists?
You need to be realistic about this and base it on ease of access and the
experience on offer to the visitor along with value for money.
17. Know your product
Ask yourself the following questions:
• What makes your product special? What is its Unique Selling Point
(USP)?
• Why should tourists come to visit?
• Can visitors access it easily?
• Is it good value for money?
18. Competitor analysis
In order to define your target market, you have to explore the competitive market.
Ask yourself the following questions:
• Does anyone offer similar products in your country and region?
• How do the similar products compare with yours?
• Are these similar products good value for money?
• What is the experiential value of these similar products?
• Can visitors easily access these similar products?
19.
20.
21. 1
TRAINING PROGRAM COURSE 1: MARKETING AND MANAGEMENT IN TOURISM
MODULE 1: TOURISM MANAGEMENT (ESTABLISHING AND MANAGING YOUR
TOURISM BUSINESS)
Contents
Tourism, as an Economic Activity ................................................................................................... 2
Tourism Recourses.......................................................................................................................... 2
Forms and Types of Tourism........................................................................................................... 3
The Phenomena of Ecotourism ...................................................................................................... 3
Tourism Services ............................................................................................................................. 4
Starting business............................................................................................................................. 4
How to create a Business Plan........................................................................................................ 5
How to establish and manage business.......................................................................................... 5
National Legislation that you need................................................................................................. 6
Documenting your business ........................................................................................................... 6
Managing Staff................................................................................................................................ 7
Marketing your Business (How to develop your business through Marketing)............................. 9
SWOT analysis............................................................................................................................... 10
References .................................................................................................................................... 10
22. 2
Tourism, as an Economic Activity
1) Definition of Tourism
According to the UNWTO Glossary of Tourism Terms: Tourism is a social, cultural and economic
phenomenon which entails the movement of people to countries or places outside their usual
environment for personal or business/professional purposes.
These people are called visitors (
which may be either tourists or excursionists; residents or non-residents) and tourism has to do with
their activities, some of which involve tourism expenditure.
2) Essence of Tourism, as an Economic Activity
What is doing tourist from economic point of view?
Tourist lives in destination, consumes goods and services.
Tourist is not employed by and does not receive salary from the resident entities in destination.
In essence in destination tourist spends the money earned outside destination and creates
additional demand on goods and services in destination.
Tourism resources are used to provide proper stay for tourists in destination and satisfy the demand
of tourist services.
So, all stakeholders shall do their best and cooperate for providing:
• Effective and sustainable utilization of the recourses, and
• Creation of diverse, competitive and sustainable tourist products and services,
• Income generation
• Economic growth
• Wellbeing and improvement of living standards
• Maintenance and reproduction of tourism recourses.
Tourism Recourses
1) Definition
Tourism recourses mean natural, historical, cultural, religious, human, social, economic, scientific,
entertainment or other recourses, being able to become a tour product or attraction, or part of tour
package, and geared to intellectual, spiritual, material, physical, social, economic or other needs of
tourists.
2) Types
Tourism recourses are classified as natural and man maid recourses.
Natural recourses include Special protected areas of nature, Natural monuments, Reserves, natural
images, landscapes, geographical and biological features, favorable climate conditions, other tourist
attractive physical objects of nature.
Man made recourses are classified as tangible and intangible.
Tangible recourses are historical and cultural monuments, historical buildings, constructions and
items, infrastructures other tourist attractive man maid items and objects.
23. 3
Intangible recourses are intangible values generated of cultural, traditional, scientific and
entertainment activities.
Forms and Types of Tourism
1) Forms:
In relation to the country of reference the following three basic forms of tourism are distinguished:
inbound tourism, outbound tourism and domestic tourism.
According to UNWTO Glossary of Tourism Terms:
• Inbound tourism comprises the activities of a non-resident visitor within the country of
reference on an inbound tourism trip.
• Outbound tourism comprises the activities of a resident visitor outside the country of
reference, either as part of an outbound tourism trip or as part of a domestic tourism trip.
• Domestic tourism comprises the activities of a resident visitor within the country of
reference, either as part of a domestic tourism trip or part of an outbound tourism trip.
2) Types:
The type of tourism is used to be defined depending what tour product or tourism recourse is used
for that tourism.
It is then possible to speak of specific “types of tourism”, such as:
• Historical Tourism
• Cultural Tourism
• Religious Tourism
• Natural Tourism
• MICE tourism
• Gastronomy Tourism
• City tourism
• Sun-and-sand tourism
• Agro-tourism
• Health tourism
• Winter tourism,
• etc.
This classification is increasingly requested and used by tourism stakeholders as a marketing tool.
Because these “Products” and “Types of Tourism” are still not sufficiently characterized in a uniform
way, there is no international recommendation for the use of this type of classification.
The Phenomena of Ecotourism
Ecotourism is not a type, but qualitative characteristic feature of tourism.
There are three main criteria to qualify tourism as ecotourism. According to The International
Ecotourism Society ecotourism is defined as responsible travel to natural areas that :
• conserves the environment,
• sustains the well-being of the local people, and
24. 4
• involves interpretation and education. Education is meant to be inclusive of both staff and
guests
The principles of ecotourism are:
• Minimize physical, social, behavioral, and psychological impacts.
• Build environmental and cultural awareness and respect.
• Provide positive experiences for both visitors and hosts.
• Provide direct financial benefits for conservation.
• Generate financial benefits for both local people and private industry.
• Deliver memorable interpretative experiences to visitors that help raise sensitivity to host
countries’ political, environmental, and social climates.
• Design, construct and operate low-impact facilities.
• Recognize the rights and spiritual beliefs of the Indigenous People in your community and
work in partnership with them to create empowerment.
Finally excellent description of ecotourism by a professor of one of New Zeeland universities:
“When human is part of nature all tourisms are ecotourism,
When human is separate from nature ecotourism is impossible.”
Tourism Services
1) Definition
Tourism services mean the services provided to tourists and for satisfaction of the needs of tourists.
2) Types
For example, tourism services are:
• tour operating and travel agency,
• hotel services,
• transport services,
• car rent,
• food and beverage,
• organizing conferences, cultural, environmental, sport, business and other events,
• tour guiding,
• etc.
Starting business
1) Establishing Business
As a starting point, you need to review why you want to start your own business and what is this
right for you?
• Financial gain
• Lifestyle choice
• Support and/ or develop the local community
What business do you want to establish and what services do you want to provide?
25. 5
After you decided what business do you want, and that it is right for you and you know why, you:
• establish and register legal entity (commercial organization like Limited Liability Company,
Joint Stock Company, etc.),
• register as an individual entrepreneur
• obtain all applicable business licenses
2) Creating Business Plan
As the blueprint of your business, the importance of a comprehensive, well thought out business
plan cannot be overstated as an essential tool in the development of a successful business. As a
starting point, it encourages business owners to focus on some initial key objectives:
• Business Concept: Are your goals well defined?
• Strategic Development: Do you have the right strategies and can you carry out these
strategies?
• Operational Planning: As a supporting document the business plan should give an insight to
the business and its operation for internal and external stakeholders.
• Financial & Investment Planning: In order to make an informed decision on your business as
a sound investment, investors need information on your business idea, your planned
operating strategies and financial predications; therefore, a credible business plan is a
fundamental tool for obtaining investment for your business.
How to create a Business Plan
A business plan is a document that describes your business, the products and services you sell, and
the customers that you sell to. It explains your business strategy. How you’re going to build and
grow your business, what your marketing strategy is, and who your competitors are.
What goes into a business plan? There is no single approach to developing a business plan, though
some core elements are essential to any business plan:
• Executive Summary
• Business Overview (products and services)
• Industry Analysis
• Market Analysis
• Competitor Analysis
• Marketing and Sales
• Organizational Structure
• Financial Analysis (sales and revenue projections, profit and loss statement, cash flow
statement, balance sheet)
How to establish and manage business
• Refine your idea and define your “Why”
• Write your business plan
• Assess and find your finances
• Determine your business organizational legal structure
• Register your business and get tax ID number
• Obtain license or permits for business (when applicable)
• Get business insurance
26. 6
• Select your tools and software
• Hire your team
• Market and grow your business
National Legislation that you need
To play well and win you have to know well the rules of the game - to succeed in business you have
to know the legislation regulating business.
Documenting your business
1) What are records?
Good record keeping is essential to the smooth and efficient running (and ultimate success) of your
business. All businesses must create and maintain records as directed by law and Codes of Practice.
The ISO 15489-1:2001 defines records as "information created, received, and maintained as
evidence and information by an organization or person, in pursuance of legal obligations or in the
transaction of business".
Any information your business is required to keep by law and any information you need to
operate as a business is considered a record. A key feature of records is that they are proof that an
event or transaction has taken place.
2) Why is it necessary to keep records?
Businesses need to keep records for various reasons. Recording the activities of your business will
ensure that you are meeting your legal, financial and administrative obligations, whilst also creating
historical information on your business. Historical records are invaluable, assisting with anything
from comparing/ tracking your business year on year progression, to assisting you maintain healthy
and successful relationships with clients and suppliers, to monitoring your compliance or
advancement to the EETLS eco-criteria. Well maintained records can support day-to-day tasks as
well as supporting business decisions.
By its very nature business transactions, operations and procedures create documents; either
contracts, receipts, invoices, certifications, etc., therefore a simple but effective system must be in
place to ensure these documents are created, distributed, used, maintained and disposed of
correctly and efficiently. It is important that your record keeping system is in place from the
beginning of operations and it is a system that works for you and your business.
3) How to create a record keeping system?
27. 7
There is no single system for record keeping so the advice is to use a system that works for you.
Keep it simple and easy to use, yet efficient and secure. That said, law and Codes of Practice may
have requirements that you must comply with on keeping records.
Below are some general guidelines to consider and/ or follow when setting up and maintaining a
record keeping system:
• Decide which records you are going to keep and the information necessary for these files –
dispose of any unnecessary information (not to be included in the record) carefully
• Name files logically (avoiding long, confusing codes) so that files can be easily identified
(understood) and accessed by any member of your team. The file name must make it
obvious as to what it contains
• When naming financial records, it may be better to have weekly, monthly, annual files as
appropriate
• If recycling old folders ensure old file names and information is completely removed to avoid
any potential confusion or files being misplaced
• Ensure file names are easily visible in their storage units (file cabinets, storage boxes, etc)
• All files must be returned to their storage unit once you have finished working with them
thus ensuring files are not being misplaced
• Store records appropriately – in a secure and safe environment. Do not overfill storage units
• Regularly sort and update record files e.g. at year end or completion of a project – old
records that are no longer in regular use (but need to be kept for legal and/ or financial
reasons) should be moved to long term storage boxes/ units
• Once records are no longer required as guided by local/ national authorities, dispose of them
appropriately, particularly confidential information
4) Which records should you keep?
• Financial Records
The degree to which businesses keep financial records will vary but at its most basic it should
include: all receipts and expenditure; all goods purchased or sold
• Human Resources (Employment) Records (refer to the Managing Staff section)
• Health & Safety Records
• Statistical Records
Managing Staff
1) Why is staff management so important?
• Ability to meet ambitions and goals
It is recognized that the most valuable resource any business has in achieving its aims and ambitions
are its employees. The studies shows that most successful in meeting their goals were the ones that
showed best practice in the following Human Resources (HR) areas: training and development,
recruitment practices, efforts to increase staff morale, the use of performance appraisals and the
use of staff incentives and rewards.
• Competitive advantage
28. 8
Competitive advantage is also known to be a result of managing HR practices correctly. It is
important both for your company and your staff that good practice is shown in staff management in
order to survive in a competitive environment.
2) How do I employ and manage staff?
• Recruitment and selection
Ask yourself: What tasks will be required to be done by the employee and what abilities or
qualifications must they have to be able to fulfill the role to a high standard?
After deciding what will be required, it needs to be translated into a job description and person
specification. This can then be advertised trough social networks, on websites, or can be spread by
word of mouth.
A typical job description should include: The Job title; Grade/rate of pay – should be a living wage;
Mode of employment (e.g. Full time, part time, seasonal, permanent, short term, etc.);Where the
job will be based; Who is responsible for the employee and if different to whom they will be
reporting; If the employee is to be responsible for other workers, who they are; A summary of the
main purpose of the role (ideally one sentence); List of key duties; How the applicant should apply;
Closing date
• Staff rights and responsibilities
It is important to have an employee protection policy in place based on both national standards and
the International Labour Standards, not only keeping your business within the law but also to attract
the best possible employees.
An employee protection policy should include: Written employment contracts for every member of
staff; Procedures and schemes for pregnancy, maternity and paternity leave; Pension schemes;
Trade union membership, collective negotiation agreements and representation of members by
trade unions; Discrimination policies and procedures; An effective procedure to deal with
complaints and compensation.
The rights and responsibilities of staff can be set out in a staff contract given to each individual
employee, and should encourage the highest standard of practice
• Record keeping
Ask yourself:
• What information does the company need to work smoothly?
• What information does the company receive, from whom and why?
• What information does the company need to give?
Personnel Records: Personal details (name, address, emergency contact, education,
national insurance number, etc.); Employee history with the company (when started, job title,
etc.); Details regarding terms and conditions of employment (pay, holiday entitlement, hours of
work, etc. Both employee and employer must keep a record of their working contract to avoid
any possible future disagreements); Training and development including further education with
the company; Any disciplinary action taken; etc
Statutory Records: This may be different depending on which country you operate, but should
include tax, national insurance, holiday entitlement, working hours, pay, paid sickness, accidents
and injuries.
29. 9
Company Records: Recruitment and selection details; Induction details; Training and
development details for each staff member; Sickness, absence, discipline, staff turnover; End of
employment details
Recruitment and Selection: Job descriptions; Person specifications; Application forms; Possible
CVs
• Training and development
As part of the effective sustainable management of a business, it is important to provide training
and development to employees and proof of ‘on the job’ training is essential. This can be done
through using suitable educational establishments or hiring specialist agencies who can provide
tailored training, schedules and methodology (which may be required if the individual wants to
become a certified guide for example) or you can design a training plan yourself.
• Incentives and rewards
As a responsible employer, you should provide incentives as a good way of encouraging employees
to seek further training and give rewards (such as a higher salary, paid leave, and flexible working
hours) based on job performance and the acquisition of further qualification etc.
Marketing your Business (How to develop your business through Marketing)
Basic marketing steps:
• What is your product market?
• Evaluate your tourism product
• Competitors analysis
• SWOT analysis
Know your market
Ask yourself the following questions:
• Are you offering your product to domestic or international visitors?
• Are you aiming your product at long-term travelers or short-term tourists?
You need to be realistic about this and base it on ease of access and the experience on offer to the
visitor along with value for money.
Know your product
Ask yourself the following questions:
• What makes your product special? What is its Unique Selling Point (USP)?
• Why should tourists come to visit?
• Can visitors access it easily?
• Is it good value for money?
Competitor analysis
In order to define your target market, you have to explore the competitive market. Ask yourself the
following questions:
• Does anyone offer similar products in your country and region?
• How do the similar products compare with yours?
• Are these similar products good value for money?
• What is the experiential value of these similar products?
30. 10
• Can visitors easily access these similar products?
SWOT analysis
You have to identify the strengths and weaknesses (internal factors) and
the opportunities and threats (external factors) of your business. A SWOT analysis is a valuable
step towards building your plan. It can help you to analyze where you are currently with your
business and product in order to support the upcoming success of your business, try to be self-
critical in the SWOT.
References
1. International Recommendations for Tourism Statistics 2008,
https://unstats.un.org/unsd/tradeserv/tourism/08-
40120%20IRTS%202008_WEB_final%20version%20_22%20February%202010.pdf
2. TypesofTourisminTheWorld,https://colorwhistle.com/types-of-tourism/
3. International Recommendations on Tourism Statistics (IRTS) Provisional draft Revision 5,
https://unstats.un.org/unsd/tradeserv/EGTS/IRTS%20provisional%20draft%20v5%20as%20o
f%206%20September%2013pm.pdf
4. What is ecotourism , https://ecotourism.org/what-is-ecotourism/
5. https://articles.bplans.com/business-ideas/7-steps-to-starting-your-own-business/
6. https://www.shopify.com/ph/blog/how-to-start-a-business