Cleartrip is an online travel portal that offers services like flight booking, hotel booking, train booking, and cab booking. It aims to make travel simple for customers. It uses both an agent model, where it earns commissions, and a merchant model, where it purchases inventory at wholesale prices and resells at retail prices. Cleartrip targets frequent travelers, businessmen, corporates, travel junkies, and foreigners. It differentiates itself through a simple user interface, comprehensive options, and reliable services.

1. Cleartrip
Cleartrippers travel easy
CHAYANATH.P
SAURABH SUKHLA
SUMITRODUTTA

2. Ur Travel Portal

3. „Making Travel Simple‟

7. Services Offered
Flights Search & Book domestic & International Flights
Check Flight Status
Hotels-Find hotels in worldwide destinations. Hotels director. India
hotels.
Trains-Search Indian Railways & IRCTC trains. Trains Calendar.
Trains PNR Status
Airfare Graphs-Compare fares between airlines
Cleartrip Mobile - a mobile friendly website. Book tickets on the go.
and more
Packages-Search flight + hotels and save big
Cab bookings at no extra cost.

8. Customer Segments
 Frequent Travelers
 Businessmen
 Corporate
 Travel Junkies
 Foreigners

9. Business Model

10. Agent model
“ Act as traditional agency , Cleartrip receive revenue from commission or
Flat fee of each transaction from travel supplier.”
Travel Agency
• Commission and transaction fee
• Low margin

11. Merchant model
“ Purchase inventory from supplier at discounted wholesale prices and resells it
to consumer at a retail price that it sets it self.”
Wholesal
e retail
• Revenue from price difference
• High margin

12. Product Pricing
 Price Watch-A tool designed especially for tracking
international ticket pricing to give the cheapest deal.
 Provide multiple offers for a single search.
 Quickies- Provides room available on the same day or the
next day. Close to @ 30% Discount.

13. Strategy Towards Service Quality
 Simple:Simplicity is a religion at Cleartrip
 Comprehensive: Part of making travel simple is presenting you
with all the options for your trip.
 Reliable: Making travel simple implies making a travel site that
just works and works.
 Responsible: We take responsibility for what we give you. If we
show you a price, we will honour it, come what may.

14. Aspects of Promotion and Distribution
 Social Commerce
 Advertising thru TV, Print, Third Party Websites.
 Coupons
 Direct Marketing
 Mobile

15. A view Thru - Dimensions of Service Quality
Dimensions of Service Quality
Reliability Responsiveness Assurance Empathy
No Ticketing Price watch Refund on Quick search
hassles & Quick-keys cancellation with time and
transparent dedicated pleasant search
rates customer care experience with
no cluttering of
Ad‟s

16. Strength Weakness
1. Simple Interface and 1.Unable to attract customers
processes who are not internet savvy
2. Presence in the international 2.Reluctance in customers to
business scenario avail bookings through online
3. Good customer support for payments
customers 3.Cases of Unsatisfactory
4. Highly Customer oriented customer service in terms of
5. Tieups with addressing issues
airlines, corporates and hotel
chains
Opportunity Threats
1.Customers currently using 1. Possible lack of co-ordination with
traditional methods of bookings tourism entities
2.Offer better travel packages in line 2.Present competitors having
with customer expectation substantial market share
3.Untapped sections of international 3. Newly emerging online booking
tourism market portals with better offerings

17. Recommendation
 Personalized Service.
 B2B and B2C Demarcation through Web Analytics.
 Offer Direct Coupons.
 Rent a cab.
 Travel Forums.
 Tie up with Private tour operators i.e Chartered Flight
 Include Cruise Services.