ABC Cellular Phones plans to become a leading distributor of wireless products in Accra, Ghana by offering quality phones and accessories along with excellent customer service. They will target the growing market of cellular phone users in Ghana. In addition to retail stores, ABC plans to develop an e-commerce solution to improve operations and profitability. They propose a secured network infrastructure and payment system to ensure customer security for online purchases. ABC expects slow initial growth but aims to expand rapidly by revising plans annually based on measurements of marketing and sales strategies.

1. AN E-BUSINESS PLAN PRESENTATIONABC Cellular Phones IncorporatedE-Business ICTE 303Group 5

2. Executive SummaryCellular telephones have revolutionized the communications arenaThe Ghanaian public have accepted the cellular phones as an essential and imperative tool for daily activities.ABC Cellular Phones, Inc. is taking advantage of this opportunity to become a leading distributor of wireless communications products in Accra.

3. MissionTo offer our customers the highest quality cellular phone products and after-sales services.

4. ObjectivesTarget markets that will provide us with the greatest market penetrationOffer products and service packages that are priced appropriately for each segment of our marketProvide our customers with the Variety of brand and productsOur outlets will also be well designed and located and our product well advertised

5. Business ObjectivesCompany growth and increased profitability.Become established as the leading distributor of cellular phones and wireless communications services.Increase number of retail outlets in Accra and expand into new marketsTo develop an E-Commerce solution that will not only improve profitability and company processes.

6. Financial ObjectivesCreate and increase revenue.Increase company brand value.

7. Marketing ObjectivesIncrease marketing efforts.Expand market reach.Brand recognition. Increase telemarketing efforts.Online marketing priority.

8. Keys to SuccessProvide excellent customer-centric service.Grow and maintain a referral network of customers. Focus expertise in GSM cellular phone sales.Respond rapidly to customer feedback (Positive or Negative).

9. Company SummaryABC Cellular Phones, Inc. will offer GSM cellular phones, and cellular phones accessories. We believe that with our resolve to be the best, willingness to try new things, explore new opportunities and stay at the edge of innovative service provision and product delivery, ABC Cellular Phones will provide its customers with products and services second to none.

10. Company Ownership The Company will be jointly and equally owned by the following;Obafemi Adedamola Akin-LagudaEnoch DelanyoDzomekuBenjamin Appiah-KubiRegina OtengKingsley TettehAbigail Ernestina Quansah

11. Company StructureChairman/Chief Executive Officer (CEO): Obafemi A. Akin-LagudaChief Operations Officer (COO): Enoch DelanyoDzomekuChief Financial Officer (CFO): Benjamin Appiah-KubiChief Marketing Officer (CMO):Regina OtengChief Procurement Officer (CPO): Kingsley TettehSecretary –Treasurer: Abigail Ernestina QuansahOf Counsel: To Be Announced

12. Company Structure (cont’d)

13. Start-up SummaryThe owners will source investment of $10,000,000 as capital for ABC Cellular Phones, Inc. The company will then source investment (Loans or Otherwise) of an additional when operation takes off in Year 1 of which the decision will lie with the CFO.

14. ProductsGSM Cellular Phones: Motorola, Nokia, Sharp, Siemens, Samsung, Alcatel, Ericsson, Fujitsu, Hyundai, LG Electronics, and others.Smart Phones: RIM’sBlackberry, Apple’s iPhone, Google’s Nexsus, Android phones and others.Cellular Phone Accessories: Batteries, belt clips, cables (USB and Serials) and adapters, phone casings, and chargers.

15. Market Analysis SummaryCurrently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets in Ghana. BMI forecasts that within the year 70% of the country’s total population of about 23 million will be subscribers to one of Ghana’s six (6) mobile phone network operators.Our company will try to take advantage of these developments and serve its customers with devices that take advantage of all these new trends and developments

16. Industry AnalysisMTN The market leader, with 6.8 million subscribers (54%) Tigo 2.9 million Subscribers (23 %)Vodafone 1.65 million subscribersZain 890,000 SubscribersKasapa 400,000 SubscribersGlobacom is set to begin operation soon.

17. Competition and Buying PatternsWe found out that consumers do not usually bother with retail brand in product evaluation but with the manufacturer brand onlyThe needs to attract, acquire, leverage, and retain customer’s remains a primary concern to our business.Revenue growth through customer acquisition and retention is important. Our customers will associate our brand with quality and excellence through positive first impression and sustained top class customer services.

18. Competitive EdgeLocation: Location will enables the company to cover a large and rapidly developing metropolitan populace.Customer Service: Develop a customer-centric procedure for running the company. E-Commerce: The Company will make an effort to enhance company revenue and operations through e-commerce solutions.

19. Target Market Segment StrategyABC Cellular Phones current niche in its location, variety of products and expertise in serving the public will assure the viability of the enterprise.Penetrate the market with new innovations and gadgets — mainly with the younger generation, using advertisements and demonstrations.To lure independent small sellers to join our effort.

20. Marketing: Strategy and Implementation SummaryEvery person is a potential customer and all our potential markets will experience growth.Marketing to one segment of the population will lead to an expansion in overall market growth.

21. Management StrategyThe management of ABC Cellular Phones, Inc. is made up of the CEO-led Board of Directors, a Store ManagerE-Store Manager and four other staff members who will be hired before operations begin; a Store Room Attendant, a Technical Officer and two Store Front Attendants with one serving at the beginning as secretary/receptionist.

22. Operation Strategy:StoreThe ABC Cellular Phones' store will operate 7 days a week. The store’s opening hours will be officially 10:00 a.m. to 6:00 p.m. (Weekdays), 8:00a.m. to 8:00 p.m. (Saturdays) and 2:00 p.m. to 7:00 p.m. (Sundays).

23. Operation Strategy:E-StoreWe intend to achieve competitive advantage over our competitors by integrating electronic commerce into our operations. The company intends to use all electronic means available to it in enhancing the purchasing process for our customers. This would include an e-store, e-mail, electronic transaction system solution etc

24. E-Commerce SolutionE-Store Components: WebsiteThe Company would outsource the design of our e-store site to an E-Commerce solution provider with a proven track record in the industry for developing efficient, effective and aesthetic web site.Our developers would be told to design an E-Commerce site that not only allows us to sell our products online but enhance business operations.

25. E-Commerce SolutionE-Store Components: Network InfrastructureThe networks of our E-Store and our physical store would be integrated to provide a seamless collaboration between our online and offline operations.

26. Proposed Network Infrastructure

27. E-Commerce SolutionE-Store Components: Secured Network InfrastructureThe proposed network infrastructure is extremely unsecured and with the sensitivity of data we would be dealing with, it is imperative that we have a network infrastructure that shows our dedication to a safe, secured purchasing experience for our customers.

28. Proposed Network Infrastructure (Secured)

29. E-Commerce SolutionE-Store Components: Secured Network Infrastructure (cont’d)The Demilitarized zone (DMZ) keeps all the servers whose services are to be made available to users on the internet away from the core of the network.Adjoined to the DMZ is a network that offers encryption (DES – mobile & RC6 – PC), authentication (RADIUS) and intrusion detection services (IDS – collects all the computer logs of all our nodes and analyze the data e.g. Dragon Squire) to the network. The network Administrator is going to be a Multi-Homed node (have more than one Network Interface Card) so as to allow access to the entire network as well as the internet as the firewall shielding it from the DMZ does not allow access to the subnet to any packet from the internet.

30. E-Commerce SolutionE-Store Components: Payment SystemPayment system for our online store is external to our network but as its capabilities influence the success of our business model, and so we have identified implement a very secure payment system which is the Secure Electronic Transmission (SET) model.

31. Payment System

32. E-Commerce SolutionE-Store Components: Payment System (cont’d)Certificate Authority –This is an entity that is trusted to issue X.509v3 public-key certificates for cardholders, merchants, and payment gateway. Issuer – This is a financial institution that provides our customer with the payment card. Ultimately, it is the issuer that is responsible for the payment of the debt of the cardholder. Acquirer – This is the financial institution that establishes an account for us and processes payment card authorizations and payments. Payment Gateway - The payment gateway interfaces between SET and the existing bankcard payment networks for authorization and payment functions.

33. E-Commerce SolutionNetwork Overview

34. Marketing StrategyShort-term marketing strategies include: Purchasing Advertising

35. Bulletin Boards

36. Cut price Bonanza’s

37. Bonuses and DiscountsLong-term marketing strategies include: Opt-in Mailing Lists

38. Freebies

39. Special Offers for online newsletter Subscribers onlySales StrategySales Success Requires PlanningAnalyze Our PotentialStrategize Around StrengthsDevelop Our TacticsMeasure Our SuccessEmploy An Action Plan for Success

40. Sales ForecastAlthough we aim very high, we decided to expect a very slow growth and revise the plan on a yearly basis and expand the volume much more rapidly.we also expect alternate income streams through the sale of Ad space (Advertising Space) and marketing surveys on our website.