The tourism industry in India is growing rapidly at 15-20% annually. The government has encouraged this by allowing 51% foreign equity in hotels and promoting India as a top tourist destination. Tourism products must be tailored to specific customer segments and their needs. Thomas Cook follows a model of providing on-site travel services to corporate clients. It aims to capitalize on the growing leisure travel market in India through new packages, advertising, and a multichannel approach integrating offline and online presence. Opportunities exist in leisure travel, but Thomas Cook will face competition from new entrants and low-cost operators.
its about the tourism in marketing containing the features types importance of tourism marketing all over the world. its the basic and easy way to know about a tourism marketing and making a simple and easy presentation.
Segmentation, Targeting and Positioning in Tourism pptSriDevi Mohan
This is one of the marketing strategy for generating more profit in tourism industry, also this STP process is not only for tourism industry, it suits all
its about the tourism in marketing containing the features types importance of tourism marketing all over the world. its the basic and easy way to know about a tourism marketing and making a simple and easy presentation.
Segmentation, Targeting and Positioning in Tourism pptSriDevi Mohan
This is one of the marketing strategy for generating more profit in tourism industry, also this STP process is not only for tourism industry, it suits all
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
Vibrant Gujarat Summit profile for destination in GujaratVibrant Gujarat
Gujarat is gearing up to organize the 7th Vibrant Gujarat Global Summit in January, 2015. It has transformed itself from an investment promotion exercise into a growth propelling event. Transcending state boundaries, the summit has emerged as a significant national and international platform for sharing of knowledge, ideas and innovation.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
Vibrant Gujarat Summit profile for destination in GujaratVibrant Gujarat
Gujarat is gearing up to organize the 7th Vibrant Gujarat Global Summit in January, 2015. It has transformed itself from an investment promotion exercise into a growth propelling event. Transcending state boundaries, the summit has emerged as a significant national and international platform for sharing of knowledge, ideas and innovation.
Gujarat Tourism - Marketing Strategies and STPMihir Upadhyay
How well, Gujarat Government planned and Marketed the complete project of Gujarat Tourism with Amitabh Bachchan. Excellent planning and execution... and complete STP analysis.
Gujarat a Potential Indian Tourism DestinationChandni Sahgal
Gujarat is rich in Wildlife, Heritage, Beaches, Nature and Pilgrimage. Gujarat also has airports, ports and train connectivity, yet it is lacking in the number of Tourist arrivals.
Can Gujarat focus on a Tourism Strategy?
Are there lessons to be learnt from Rajasthan or Kerala?
In this presentation i described about tourism in India. Like- Merit and Demerit, problem in tourism, rate of FTA's , some beautiful places in India and much more...
Al Ghawas Tours Agency in TurkeyThere several tourist attrac.docxnettletondevon
Al Ghawas Tours Agency in Turkey
There several tourist attractions in the country
A tourist agency that will be planning everything for the tourist when they visit is an opportunity.
There are gaps when it comes to tour guiding in the country ("12 Top-Rated Tourist Attractions in Turkey | PlanetWare," n.d.).
Turkey in last alone hosted more than 37 million foreign tourists
The number keep increasing each and every year
Goals, Mission and Objectives
The main goal is to be the leading touring agency in the world
The mission is to plan, guide and provide quality services to the tourists in the best way possible and make them enjoy their money fairly.
Objectives include retaining as many tourists as possible in our agency.
The other objective is to have as many referrals from the old clients as possible.
Why Turkey
Turkey is the sixth visited country around the globe in relation to tourism("Tourism - Invest in Turkey," n.d.) .
Turkey has several fascinating tourist attraction sites.
Turkey has a stable political environment ("Is Turkey safe for tourists and can I cancel my holiday?," 2017).
Economically the country is growing with a gross domestic product of 85.7 billion USD
The country is strategically positioned neighboring Europe and Western Asia who make the best clients (Türker, 2016) .
Organizational Structure
Information moves from top to bottom
CEO will tell the Company Executives, Which will distribute the tasks between the departments
The enterprise will have departments to coordinate to achieve goals
CEO will make sure that the company run smooth. CEO will tell the Company Executives, Which will distribute the tasks between the departments
All the mangers will make sure that goals are done achieved effectaly
4
Products and services
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
5
Entry strategy
The company intends to apply the in market presence strategy as mode of entry.
As a result all the targets products would be controlled by the firm.
Also as a way to make it work, the company intends to partner with tourist firms that will help in making the firm entry easier.
The firm also intends to position itself in a manner that tourist will be the leading tourist guide in Turkey by marketing itself online.
Marketing strategy
Al Ghawas intends to market itself trough advertisement.
Other marketing strategies that will be applied include promotion
The use of social .
its for those students who are in m.b.a and have no time to make a ppt so they download this one from net and show in ur class.but yes download one video on incredible india so tht u get good marks as i get.
INDIAN EXPORT POLICIES-
India's export finances involve various financial instruments and policies that are used to promote and facilitate the export of goods and services from the country.
Some key aspects of Indian export finances include:
Export credit:
o The government and commercial banks provide export credit to Indian exporters to help them finance their export activities. This credit is usually provided at a lower interest rate than the normal rate of interest.
o Pre-shipment and post-shipment finance: Indian exporters can access pre-shipment and post-shipment finance to cover the cost of production and other expenses related to exporting.
Foreign exchange management:
o The Reserve Bank of India (RBI) manages India's foreign exchange reserves and sets policies to ensure the stability of the rupee and facilitate exports.
Export promotion schemes:
o The Indian government offers various export promotion schemes to encourage exports, such as the Merchandise Exports from India Scheme (MEIS) and the Services Exports from India Scheme (SEIS).
Duty drawback schemes:
o The Indian government offers duty drawback schemes to refund certain duties and taxes paid on inputs used in the production of export goods.
Export-Import Bank of India (Exim Bank):
o Exim Bank provides financial assistance to Indian exporters and importers, as well as financing for overseas projects.
Foreign Trade Policy (FTP):
o The government of India announces Foreign Trade Policy every 5 years to provide the framework of the trade policies, procedures and incentives to boost exports.
The Major Agricultural Commodities Exported From India Include:
Year Agricultural Commodities Valued ($ billion)
2019-20 Basmati Rice 3
2019-20 Marine Products 6
2019-20 Cotton 2
2019-20 Oil Meals 1
2019-20 Pulses Lentils 1
Chickpeas
2019-20 Fruits and Vegetables Mangoes 2
Bananas
Onion
2019-20 Spices Pepper 3
Ginger
Turmeric
Cardamom
Marine Products: India's marine products exports have been increasing year by year.
Basmati Rice: India is one of the largest exporters of Basmati Rice in the world.
Fruits and Vegetables: India is a major exporter of fruits and vegetables.
Cotton: India is one of the largest exporters of cotton in the world.
Oil Meals: India is one of the largest exporters of oil meals.
Pulses: India is a major exporter of pulses.
Spices: India is a major exporter of spices.
It is worth noting that the export figures are affected by many factors such as global demand, domestic production, competition from other countries, currency fluctuation, trade policies, among others.
Recommendations for Indian agriculture export-
Focus on high-value crops:
India should focus on exporting high-value crops such as fruits, vegetables, and flowers, as they fetch higher prices in the international market.
Improve infrastructure:
The Indian agriculture sector needs to improve its infrastructure, such as cold storage facilities, transportation, and
U.S. financial firms' immediate responses for their sustainable business operations platforms and Vietnam's best-choice investment destination in 2014-2020
Hoang Vinh Insights for US Banks in Vietnam 2014Vinh Hoang
Vinh Hoang has analyzed key economic driving components for U.S. banks' CEOs and global business operations directors to review and make right decision. He has also suggested why U.S. banks are supposed to invest more in Vietnam to anticipate Vietnam's GDP growth of $1 trillion in 2043.
Sustainability: People, Prosperity and the EnvironmentI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted was sustainability;
In this session, we will cover what hotels can do in terms of being a sustainable business through its management of people, business models, and environmental standards.
This webinar will feature;
Michael Ros, Co-Founder and CEO @Bidroom
Cláudia Lisboa, Technical Coordinator @UNWTO
Christof Burgbacher, Founder, and Managing Director @Consulting-Elementerre
The webinar is being moderated by Simon Lehmann, former president of Phocuswright and CEO / Co-Founder
@AJL Consulting GmbH, who is a world-leading expert and opinion leader in the online travel industry.
Visit www.imeethotel.com/webinar for more information and future events
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
2. In India, industry growing at the rate of 15 to
20%.
By Dec 2012, estimates that India’s forex
earnings from foreign tourists will cross $ 12
billion.
Government allowed 51% foreign equity in
hotel industry.
India – rated as top 5 tourist destinations in
the world.
3. Understand the product-customer
relationship.
Tourism Products – attractions people expect
to experience away from home.
Strategy developed in relation to target
segment of market
Service – people dependent
Customer perception crucial.
4. Market penetration
Create a differential advantage in pricing or
promotion or both
Find out a package for a specific need
segment
Reach new classes of tourists
5. Size of Segment
Marketing strategies of competitors
Different tour packages offered to customers
– eg. 3 nights, 2 days stay in Singapore &
Malaysia.
- a package tour for schools / colleges
6. Carlson Wagonlit followed this model.
Thomas Cook adopted the in plant service
model.
Employee of Thomas Cook shall be available at
the client site for the whole day and will take
care of all travel arrangements of all employees.
Titan, Novell, Texas Instruments are the clients
of Thomas Cook.
Thomas Cook also opens dedicated branches
where there is scope for business.
7. New Product Development
Value addition for customers
Source of Service Differentiation
NPD process – Feedback survey, exploration
survey
8. Be near the customer and grow the business.
Recruit experienced staff and train them
On the job training + training with the help of
external consultants
9. Competition
Increase in overheads
Opportunities also increasing
Main focus on corporate travel.
Now leisure travel market in India expected
to grow between 13 – 15%
11. Increasing levels of disposable income
Satellite TV – increase of western influence
Society transforming from a conservative
(savings mindset) to consumeristic (spend
money) mindset
Corporates offering foreign travel to best
sales persons
12. Look at leisure travel management too
Advertisement about new package tours –
media advertisements
Revise marketing budget
13.
14. Complete range of travel services
Customer Service
Wide network
International operations
Employee empowerment
Close contact with corporate world
Strong shareholder support
15. Higher overheads
Lack of marketing competence
No personalised relationship with individual
traveller
Small network within India
16. Higher growth rate of leisure travel
Rising affluence of Indian middle class
Holiday abroad – status symbol
Overlap between corporate and leisure travel
More money
More leisure time
Need for greater Work-life balance
17. Entry of other MNC services
Lateral competition from Timeshare resorts
Low cost operators in unorganised sector
Generic competition
Cost cutting in organisations
18. Core businesses – leisure travel, forex,
business travel, card products
Opened offices in Sri Lanka, Mauritius
(SAARC) region
19. “ CLICKS & BRICKS” – business model in
which a company integrates both offline
(bricks) and online (clicks) presence,
additionally telephone support.
20. Thomas Cook started a new internet services
division.
Destination guides, Maps, travel tips,
weather.
Also, a study abroad guide
Travellers choose from a range of holidays,
tours, cruises, weekend packages and special
airfares.
21. Services can be purchased on line. Customers
have a choice of 60000 hotels world wide
Travellers cheques, currency notes, drafts,
forex – all these can be ordered online for
home delivery, along with travel insurance
that can be made available on line.
24 x 7 call center at Chembur, highly
technology intensive.
Video Conferencing facilities too.
22. What strategies should Thomas Cook adopt
to become market leader ?
What are the opportunities available ?
How can they exploit opportunities in
growing leisure travel business in India ? Is
advertising only in print media, the right
approach.
Compare the pros and cons of advertising
versus direct sales.