Skoho is a contemporary women's shoe store located in Philadelphia's historic Old City neighborhood. The store carries approximately 70% outside brands and 30% private label shoes, ranging in price from $50-300 for most shoes and $500-600 for luxury brands. In addition to shoes, Skoho will offer a small selection of accessories. The target customer is style-conscious women ages 18-35 who are students, professionals or urbanites with incomes between $35,000-$85,000. The store aims to promote its own Skoho brand by pricing shoes slightly cheaper than competitors.

1. skoho 231 Market St. Old City Philadelphia, PA 19106

2. Company Profile Contemporary shoe store located in the Old City neighborhood of Philadelphia Both private label and other brands of shoes Only women’s shoes with plans of expanding into men’s down the line Approximately 70% outside brands and 30% private label Will have a standard level of shoes as well as a luxury section for upscale clients Standard level will typically cost between $50 and $300, luxury shoes cap at approximately $500 to $600 Skoho brand shoes will be slightly cheaper than competitors to promote self Small amount of accessories carried including leggings and shoe paddings Local jewelry designers to be featured in small amounts

4. Students and young professionals 18-35 years old

5. Style-conscious

6. Urbanites

7. Independent, trendy, eclectic

8. Not afraid to try a new style

9. Creative, social

10. Most likely working/studying in a creative-based industry

12. Skoho Customers

13. Skoho Customers

14. Store Location 231 Market St Old City Philadelphia, PA 19106

15. Surrounding Location

16. Surrounding Location

17. Surrounding Location

18. Surrounding Location This location is in the Old City district of Philadelphia. Old City has unique people, charming stores, significant history, and amazing nightlife. This district is the most historic of Philadelphia and includes sights such as Independence Hall, the Liberty Bell, and Betsy Ross’s home. Because of it being such a historic area, many of the streets are still old cobblestone that provides the area with much charm. The majority of stores in the area are privately owned boutiques. This differs from many other neighborhoods of Philadelphia, where the shopping mainly features corporations. Old City also has many art galleries. For the first Friday of every month, Old City holds First Friday, which opens the approximately 40 art galleries to the public and includes music and food throughout the neighborhood.

19. Store Layout

20. Store Interiors

22. All fixtures will be purchased from antique stores except for the built-in shelving system and couch/table combination.

23. Lighting will be recessed and slightly dimmed. Vintage chandeliers will also be hung in various locations throughout the store.

24. Each pair of shoes will have an individual cubicle in which they will be displayed in the built-in wall units.

25. -The wall unit’s shelving will be glass and will be placed on an exposed brick wall for backing. There will also be individual lighting in each cubicle.

26. -Floors will be distressed hardwood with rugs in some areas of the store.

27. -Wall will be separated into three sections: dress, casual, and boots.

29. Participation in First Friday, have cocktails and live music to bring in new customers and promote the business

30. Opening day/party on a First Friday

32. Sugarcube

33. Matthew Izzo

34. Urban Outfitters

35. Anthropology

36. Top Stitch

37. SouixZanneMessix

38. Smak Parlor

39. Third Street Habit

40. Three Sirens

41. Vagabond

43. Steve Madden

44. Frye

45. Jessica Simpson

46. BCBGeneration

47. DV by Dolce Vida

48. Jeffrey Campbell

49. Calvin Klein

51. Nanette Lapore

52. Valentino

53. Kate Spade

54. Tori Burch

56. Samples of Shoes

57. Samples of Shoes

58. Sample of Shoes

59. Sample of Shoes

60. skoho