Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
As a highly skilled and experienced digital marketer, I have a proven track record of developing and implementing successful online marketing strategies that drive business growth and improve ROI. My expertise in digital marketing, PPC, CRM, SEO, and web analytics, combined with my knowledge of the latest marketing trends and technologies, makes me an asset to any organization.
I have a strong understanding of SEO and PPC strategies and a proven ability to improve CPA, conversion rates, and website traffic through effective campaigns. I have experience with web analytics tools, data-driven decision-making, and a strong knowledge of the latest digital marketing trends and technologies.
I have experience working with various digital marketing tools, including Google Ads, SEMrush, Ahrefs, and other analytics tools. I also have a strong understanding of customer journey optimization through digital channels. I am also proficient in marketing automation and CRM tools like HubSpot, Marketo, and Salesforce.
I have gained a wealth of experience developing and implementing successful digital marketing strategies throughout my career. I also drove email acquisition and marketing campaigns to support key business initiatives, managed marketing campaigns to cultivate brand awareness and drive website traffic, and discussed and optimized SEO strategies for short- and long-term campaigns.
At Good e-Learning in London, I served as a Digital Marketing Strategist, leading projects to redesign web pages, diversify strategies and revitalize social media presence. I also have a proven track record of developing and implementing successful digital marketing strategies, Strong understanding of SEO, PPC, social media advertising, email marketing, and content marketing.
In addition to my technical skills, I am a strong leader and effective communicator. I have experience working with cross-functional teams and have excellent project management and analytical skills. I can deliver measurable results and ROI for clients and internal teams. I have a proven ability to develop and implement go-to-market strategies that align with business objectives.
My experience, skills, and knowledge make me an ideal candidate for any organization looking to improve its digital marketing strategies and drive business growth. I am confident in my ability to deliver measurable results and ROI for clients and internal teams and am excited to contribute my expertise to your organization.
My meticulously crafted presentation covers all essential elements. It delves into the client I am tailoring the proposal for, outlining their objectives, insights on social media and market trends, as well as identifying their competitors. The comprehensive analysis extends to defining the target audience and strategies for effective communication across various social media platforms.
Within the presentation, I articulate the content pillars and the nuanced approach to communicating them to the right audience. This involves a thorough understanding of the different audience segments, including their pain points and tailored messaging crafted specifically for each buyer persona. In essence, the presentation encapsulates a holistic approach to market research.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Digital Team of WorldLine Brandex Group
IMP provides the most effective and measurable digital marketing solutions to build brand awareness, increase revenue and growth sustainably for organizations across sectors.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Business Model Presentation For JG Marketing Design (Course Assignment)
1. JG
MARKETING
DESIGN
Jessica Gold | jessgold.marketingdesign@gmail.com | http://jgmarketingdesign.com
Internet Marketing/ Instructor Carol Cox
Assignment 4
Competitor Analysis
Business Model Presentation
2. JG Marketing Design is a freelance marketing
and design company specializing in content
marketing services, helping businesses
develop branding and content strategies to
strengthen their business’s online presence
and achieve their desired marketing business
goals.
Using a unique and personalized approach to
content creation and strategy, we incorporate
social media marketing, SEO, research and
analytics, branding strategies, and web
design for our clients’ digital marketing needs.
JG Marketing Design Business
Marketing & Design Services
JG Marketing Design:
Business Description
We help with….
Brand Experience, Brand Awareness,
Content & Brand Strategy, SEO, Content
Marketing, Social Media Marketing, Web
Design, and more….
3. Unique Value Proposition
JG Marketing Design provides
small businesses, start-ups,
freelancers, and digital marketing
companies flexible, personalized,
and intuitive marketing and design
freelance services that result in a
superior customer brand experience,
as well as increased customer
retention, and overall ROI.
Superior
Customer Experience
4. DESIGNED BY BUSINESS MODEL FOUNDRY AG
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons,
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
KEY PARTNERS
Who are your key partners?
COST STRUCTURE
What are the important costs you
make to deliver the value proposition?
REVENUE STREAMS
How do customers reward you for the
value you provide to them?
KEY ACTIVITIES
What are the activities you per-
form every day to deliver your
value proposition?
VALUE PROPOSITION
What is the value you deliver
to your customer? What is the
customer need that your
value proposition addresses?
CUSTOMERRELATIONSHIPS
What relationship does each
customer segment expect you
to establish and maintain?
KEY RESOURCES
What are the resources you
need to deliver your value
proposition?
CHANNELS
How do your customer seg-
ments want to be reached?
CUSTOMER SEGMENTS
Who are your customers?
BUSINESS MODEL CANVAS ,
• Small digital marketing company CEOs
with college degrees having(1-15
employees) (aged 21-45) who have a
need for outsourcing some of their
marketing & design projects, or need
consulting for specific marketing
related projects, or need help with
strengthening their brand since they
are so focused on their clients- who
use freelance services due to client list
growing and to have more of a work-life
balance
Start-ups / entrepreneur start-
up CEOs aged 18-35 without
much marketing knowledge or
with unfilled marketing roles,
or taking on too many clients
for the number of personnel,
small businesses with little
marketing knowledge and
staffing, or taking on too much
and need assistance, or need
work on their own brand with
focus being on clients.
-small businesses CEO/PR
exec/marketing directors in
need of marketing efforts
- freelancers in need of
outsourcing marketing efforts
Customers expect
personalization, credibility,
transparency, and prompt
resolutions and
communication.
Mobile app, website, Social
Media (FB, Twitter, YouTube,
Instagram, LinkedIn,
SnapChat, TikTok, Freelance
Resource sites, Marketing
sites and blogs, email
The customer need
achieved is freelance
marketing services done
with simplicity, ease, and
professionalism from a
reliable, credible source
that is creative, and is
there for you when you
have too much to take
on in house or need an
extra set of hands.
The JG Marketing Design
business provides a superior
customer experience
personalized to each client’s
marketing and design freelance
service needs. We anticipate
and exceed expectations and
step in whenever an extra hand
is needed.
Analyzing site + app behavior data, optimizing
site & app, qualitative and quantity research on
consumer interest, needs, app user experience,
UI ideas to improve UX, engage with users on
platforms, share valuable educational content
on social media platforms, website, and app,
network, email outreach for partnership
pitches/proposals. Project management
-oversee client statuses, communicate with
clients regularly at desired days and time
frames to check in & follow up
Blog + content for blog
Marketing Freelance employees
Mobile app design & development
team
Invest in research and development, A/
B testing for a superior UX
Marketing & design resources (articles,
content,
VR, AI virtual assistant -technology
research
Digital Marketing
Course sites
Marketing Educational
Sites
Mobile app design,
development,
maintenance, Research &
development, A/B testing,
patents
Marketing and Design freelance
employees wages + time tracking
software, website, app, marketing,
analytics, and communication software,
video and presentation software/
subscriptions, ads, design patents, etc..
Pay for freelance services (individual
direct payment or ongoing biweekly or
monthly payments- short term or long
term contracts- automated
subscription type payment options or
continued payments.
Website & Mobile app
Website + app ads, affiliate
marketing with app and blog
posts, as well as brand
sponsorships & partnership
opportunities
-Video tutorials on YouTube
Start-up and start-up news
sites
Marketing Freelancer
News and tips sites
Larger Digital Marketing
companies in need of
outsourcing some of their
work/clients
5. Customer Segments
• Entrepreneurs (male & female) of start up companies aged 18-35 who know little about marketing but find it important
to their business success, or need help until certain positions are filled or in between turnover, or during busier times or
special events, needing assistance during the busier holiday seasons
•Small business owners (male and female) who are between 25-55 years old with 5–15 employees with a focus on
businesses in these locations: FL, SC, NC, PA, NY, MD, DE, RI, OH, VA, Hawaii, CA who need help with their online presence
•Freelance marketers with some college or college degree aged 18-45 who need to outsource some of their projects or
consult on projects, or want to work on their personal brand, or hire someone to assist on a project they are less versed with.
(male & female)
•Small digital marketing company CEOs, marketing directors, and PR Executives with college degrees having(1-15
employees) (aged 21-45) who have a need for outsourcing some of their marketing & design projects, or need consulting
for specific marketing related projects, or need help with strengthening their brand since they are so focused on their
clients- who use freelance services due to client list growing and to have more of a work-life balance
6. Customer Profile Template
Name
Occupation
• Demographics
• Age
• Gender
• Education
• Income
• Family Life
• Geographic Location
• Buying Habits/Channels
•List where this customer
hangs out, seeks out
information, and buys (could
be online and offline,
mobile, social media,
search, etc.)
• Psychographics
• Attitudes
• Values
• Lifestyle
• Personality
• Interests / hobbies
• Content & Messaging
•What content and messaging
does this customer want to see
to be interested in what you’re
selling (could be videos, case
studies, webinars, articles,
etc.)
CUSTOMER PROFILE EXAMPLE #1
Elizabeth Jane
Entrepreneur Freelance
Marketer
Demographics
• In her early 20’s
• female
•Partial College (often bored in school and did
not complete college degree)
• 36,000 annual Income and growing
• Living with parents and younger sister for a
year to save up
Buying Habits
• Purchases/hires freelancers when she becomes
overwhelmed with too many client projects and
worries about deadlines
•Likes using laptop, tablet, and mobile phone for
researching and making purchases
•Prefers online shopping
•Comfortable with purchasing services from
freelance related sites
•Likes to download apps and generally
purchases services and products through apps
Psychographics
• creative, artistic, intelligent, bored with coursework,
innovative
• values persistence and determination, tendency to
feel limited and overworked by previous employers
leading her to freelance marketing
•Upbeat, hard working, disciplined, innovative, focused
• starting to feel a little overwhelmed taking on too
many new clients and projects – has a need for
outsourcing some of her work
Content & Messaging
•Focus on LinkedIn, FB,Twitter, and Instagram low
cost ads, video content, educational helpful blog posts,
infographics, mobile app, emails, marketing, startup,
entrepreneur, freelance websites/blogs
•Messaging will be focused on personalization ,
attention to detail, creativity and innovation, simplicity
& ease
•Conversion goal: purchase a marketing/Design
service, download our app, submit an inquiry on our
website, sign up for blog email notifications
CUSTOMER PROFILE EXAMPLE #1
Elizabeth Jane
Entrepreneur Freelance
Marketer
Demographics
• In her early 20’s
• female
•Partial College (often bored in school and did not
complete college degree)
• 36,000 annual Income and growing
• Living with parents and younger sister for a year
to save up
Buying Habits
• Purchases/hires freelancers when she becomes
overwhelmed with too many client projects and worries
about deadlines
•Likes using laptop, tablet, and mobile phone for
researching and making purchases
•Prefers online shopping
•Uses social media, a company’s website, especially Twitter
+ LinkedIn, Google, and AI devices like Echo dot to
research a service or product
•Comfortable with purchasing services from freelance
related sites
•Likes to download apps and generally purchases services
and products through apps
Psychographics
• creative, artistic, intelligent, bored with coursework,
innovative
• values persistence and determination, tendency to
feel limited and overworked by previous employers
leading her to freelance marketing
•Upbeat, hard working, disciplined, innovative, focused
• starting to feel a little overwhelmed taking on too
many new clients and projects – has a need for
outsourcing some of her work
Content & Messaging
•Focus on LinkedIn, FB,Twitter, and Instagram low
cost ads, video content, educational helpful blog posts,
infographics, mobile app, emails, marketing, startup,
entrepreneur, freelance websites/blogs
•Messaging will be focused on personalization ,
attention to detail, creativity and innovation, simplicity
& ease
•Conversion goal: purchase a marketing/Design
service, download our app, submit an inquiry on our
website, sign up for blog email notifications
Marketing Freelancer
7. Name
Occupation
• Demographics
• Age
• Gender
• Education
• Income
• Family Life
• Geographic Location
• Buying Habits/Channels
•List where this customer
hangs out, seeks out
information, and buys (could
be online and offline,
mobile, social media,
search, etc.)
• Psychographics
• Attitudes
• Values
• Lifestyle
• Personality
• Interests / hobbies
• Content & Messaging
•What content and messaging
does this customer want to see
to be interested in what you’re
selling (could be videos, case
studies, webinars, articles,
etc.)
CUSTOMER PROFILE: EXAMPLE #2
LOCAL SMALL BUSINESS OWNER
Maria &
Marco Russo
Italian Restaurant
Owners (Mom &
Pop type style) –
Local small business
owners
Demographics
• mid-late 30’s
• female & male
• Bachelors in communication + culinary
school
•45,000
•Married Couple (married 6 years)
•chefs, owners, parents with 2 young children
•local (Orlando, FL area)
Buying Habits
• buy things quickly and enjoy online shopping
•Loves décor especially handcrafted original,
Etsy shopper,Amazon, plus local fresh food
markets
• likes leaving reviews online
•Comfortable with researching products and
services on desktop, laptop, mobile phone,
and tablet using social media, Google,
company sites
•Do a lot of purchasing & research for
job/restaurant
Psychographics
• values online marketing, but has little knowledge on
marketing
• care about making time for family, mom & pop family
owned restaurant passed down to them
•Want help reaching millennials and driving brand
awareness
• simple lifestyle, but have busy lifestyles with children
doing athletics and dance
• friendly, open-minded, passionate, empathetic,
storytellers
• Food, traveling, family, friends, reading, television, cards,
DIY crafts, dogs, comedy movies
Content & Messaging
Customer reviews, and all social channels, and portfolio
are shared on website to help with credibility
Use video and mobile marketing tactics + email, social
media
•Gear to their family side, and love for original creative
content
•Tell them what makes them unique, and how we can
create fun content for them to reach millennials on the
right channels using recipe tutorials, behind the scenes,
vlogging, live and recorded videos- video marketing
content tailored for Facebook, Instagram, andYouTube
viewing. (tips & tricks to Italian cooking, etc..)
& Cooking
Owner, PR Executive, or Marketing Director of Small Business
8. Name
Occupation
• Demographics
• Age
• Gender
• Education
• Income
• Family Life
• Geographic Location
• Buying Habits/Channels
•List where this customer
hangs out, seeks out
information, and buys (could
be online and offline,
mobile, social media,
search, etc.)
• Psychographics
• Attitudes
• Values
• Lifestyle
• Personality
• Interests / hobbies
• Content & Messaging
•What content and messaging
does this customer want to see
to be interested in what you’re
selling (could be videos, case
studies, webinars, articles,
etc.)
CUSTOMER PROFILE: EXAMPLE #3
ENTREPRENEUR-TECH START-UP CEO
Mark Z
CEO for mobile app –
Tech Start-Up
Demographics
• early 30’s
• male
•High school, partial college (bored in school
and do not complete college degree)
•45,000
• Has supporting parents, and girl friend
• NewYork, City US
•Entrepreneur - CEO of Tech Start-Up
Buying Habits
• prefers to shop online
•Likes to buy electronics & AI tech
•Buys a lot and quickly
•Values reviews, websites, and app UX design
when making purchases
•Uses mobile device and apps for most of his
purchasing
•Does research on company website, reviews,
ranking, social media, and written content –
uses service/product research for job often
Psychographics
• motivated, frustrated by past bosses
• Believes in hard work paying off
• Innovative, creative, tech savvy, energized
•loves programming, electronics, Netflix, and spending
time with friends + gf, playing video games, listening to
music, running, soccer, football, design, mobile apps,
YouTube
• Content & Messaging
•Video tutorial, mobile marketing, social media
marketing,
•Blog content shared on website,Twitter, LinkedIn, and
Facebook
•Video tutorials onYouTube, FB, Instagram +ads
•entertaining and engaging video content with strong
messaging on helping with brand awareness and. Goal
is to have strong CTA on content to get people to
download mobile app, visit website, purchase service,
submit inquiry
•Will use marketing tech sites and blogs to share
content and promotions + mobile app
- 60,000 range for 1st year
Entrepreneur - Tech Start-Up CEO
9. Small Digital Marketing Company CEO/PR Executive
Jamie Parey
Small Digital Marketing
Company CEO
• Demographics
• Late 30’s
• Female
• Bachelors Degree -Minor in
Marketing
• 65,000
• Single parent with 1 child
• Located in Charleston, SC
• Buying Habits/Channels
•Shops in downtown Charleston,
online, Amazon, Target, Freelance
sites, small freelance marketer sites
•Likes coffee shops, organization/
office supplies
•Prefers researching online on Google,
company sites, reviews, and social
media, uses mobile search, and
prefers tablet/iPad for researching
online
• Psychographics
• Proactive, energized, disciplined
• Values family and close friends + family + loyal client
relationships
• Busy lifestyle -parenting, flexible remote work -manages
small team of 10-15 employees
• Bubbly but serious and straight forward, honest and
empathetic, leader
•Loves organizing things, DIY projects, marketing, web
design, spending time with son, going to basketball games,
and mini weekend vacations -often needs to outsource
work to be able to have a work-life balance with company/
client list growing
• Content & Messaging
•Would like engaging videos, informative blog posts/articles,
responsive high quality UX design mobile apps, and websites,
case studies - want strong CTA, easy communication, credibility,
brand awareness -with content on social, and credible
marketing websites -will use mobile marketing as well
•Will focus on credibility and local Charleston things to connect
with her, as well as being straight forward convenient with a
straightforward app that display services, and not
communicating on weekends when she takes off to spend time
with family.
10. Interviewee Demographics What I learned Notes
Jake Bowman
35, Male -interested in Stem Cell
research and improving healthcare
options(Healthcare business CEO)
San Diego, CA, hiker, likes to travel
Wants content that aids in credibility for his company, white
papers, case studies, slide desks, welcome introductory
videos, and to improve site ranking. Has a need for more
creative personalized content to help increase engagement
for brand. Likes quick options for purchasing freelance
marketing services as need using mobile apps.
He does a lot of research online before making purchases
and likes to see examples of work, reviews, content, etc…
Makes decisions by seeing examples, reviewing websites,
content, and social media profiles/content. Uses mobile app
for making a lot of purchases and likes the convenience of
an app that stores your info and makes it seamless to do or
purchase things.
Joe Bowab
PR Executive for Lobster Anywhere,
age 28, male, Boston Native, Irish
heritage, Lobster "geek", does a bit of
cooking at home and when out camping
Joe needs to strengthen his online presence to keep up with
competitors like, Maine Lobster Now who ranks well for
online Lobster related keywords. Needs more backlinks and
content. Could also use more online reviews, thinking it will
help consumers make a decision when deciding between them
and their competitors.
He mentioned National Lobster Day and many sites
directing users to Maine Lobster Now - so this would be a
good way to help him- could use Food Holiday calendar
type sites! He values reviews, content, recipes, and creative
ideas/ strategies. He likes when people pitch him solutions
to problems and a simple outline/plan of how to achieve this.
Andrea Gibbs
Age 29, Female, “Tech Geek” (what she
calls herself) - Lives in San Francisco,
CA
Interested in gaming, tech, cybersecurity
Sr. Director & Manager Firmware
Business & Ecosystems - deals with
Internet Virus Protection software and
cybersecurity
She feels DA (domain authority) matters less and is looking to
gain links on very targeted sites for SEO needs. Want to
incorporate more awareness of virus protection mobile app
with the increase in mobile usage and needs for her business to
move in that direction to stay current and compete with similar
companies/products. She wants a stronger online presence in
Australia, and the UK, with competitors having more of an
upper hand in those locations. Needs content to be
personalized/customized based on location and culture.
Has a global presence and needs to work on reach and
awareness & international marketing content strategy. based
on knowledge from convo, mobile marketing and cultural
marketing knowledge would be important to client and their
needs to have a greater reach in specific areas, tailored
content to different cultures. -Cultural customization would
be important for her marketing service needs. Researches
online often, likes cybersecurity blogs, values reviews and
value high quality relevant content- is willing to pay a lot for
high quality targeted content and strategy.
Owners & PR Executives of Small Businesses Interviews
11. Interviewee Demographics What I learned Notes
Brandon Smith
Owner of blog on Saws +
woodworking projects,
Experienced with power saws and
tools, male, family guy, parent, says
he loves to make“geeky dad jokes”
age 34, passion for being creative in
and around our home, likes to
challenge himself
His audience incorporates entire family -site has projects for kids as
well, DIY, household improvements, gardens, details on saws and saw
types and more. He makes money through affiliate marketing. His
blog is a participant in the Amazon Services LLC Associates Program,
an affiliate advertising program designed to provide a means for sites to
earn advertising fees. Has an expert review team, and credible site, but
wants to rank higher for certain woodworking saw searches, wants to
increase website traffic, wants site to have a stronger online presence,
and to contribute guest posts on relevant sites. Wants to build a
stronger brand image to connect with consumers/target market.
Values information on woodworking, DIY blogs,
woodworking blogs and tools, woodworking tool
reviews, and really likes comparison content when
making purchasing decisions. Likes to see how
products and services compare so content like that
is important to him. Likes to purchase a lot on
Amazon, likes to purchase online, and local.
Posts a lot of content on Instagram & FB.
Produces videos on YouTube.
Lulu Miller
PR Executive, Age 28, female,
background in finance &
investments, lives in Woodlands,
Texas, has 2 kids
Needs to establishing credibility and awareness for a new gold/bullion
subscription service. Her competitors do not have a very strong online
presence so competitive research isn’t as relevant for her strategy needs.
Wants relevant financial investment sites for guest posts and reviews. Needs a
lot of informational content that asks common search questions and addresses
people’s concerns or contemplations.
Values educational informative content, likes blogs
and videos on YouTube, reads reviews online for
purchasing decisions and views sites and content.
Credibility and awareness are important to her
purchasing behavior.
Stewart
McGrenary
Owner of electronic recycling
companies, Age 40 -values
recycling and tech, wants to bring
greater awareness of e-waste and
electronic recycling education.
Irish, family, dad
He wants more content incorporating the circular economy shift to help
build credibility, wants to rank high for certain keywords and products on
site, currently pushing recycling and selling iPads. Wants high quality
content on recycling, technology, and environmental sites as well as Mac
and tech related blogs. Has a need for more content that aligns with iPad
recycling. Likes services that are flexible monthly payments and wants to
be shown quarterly analytics/results, he likes services that adjust strategy
as needed, and that align with company values.
Values reviews, uses laptop, iPad, and mobile
for online research. Likes recycling,
environmental, and tech blogs.
Likes using comparisons for purchase decision
making. Likes brands and services that have
high quality content. Shops mostly online and
values convenience and ease.
Owners & PR Executives of Small Businesses Interviews
12. Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Personalized
conversation
experiences
Creative
energy
Empathetic and strategic
using this combination for
understanding consumer
needs to improve customer
experience, engagement,
interaction, and conversions.
We offer flexible marketing
and design services with options
for one time projects, weekly,
monthly, quarterly, and yearly
subscriptions/plans.
We produce high-quality
creative content and
strategic marketing
strategies to attain
greater brand
awareness, credibility,
loyalty, conversions, and
ROI (return-on-
investment).
Want more restaurant
reviews that are
positive.
Grow business and
clientele
Want more millennial
clientele to drive a new
customer segment.
We have a convenient
website and app that uses
an AI virtual assistant to
make it easy to
communicate and receive
in real time solutions.
We offer fast content creation
and curation, SEO, web design,
branding, storytelling, social
media marketing, and consulting Need a stronger online
presence to drive
business to restaurant.
Do not want to lose any of their loyal
customers by rebranding and engaging with
new customer segment.
Marketing not aligning with cultural dynamics of
their restaurant that make it so authentic and
family oriented.
Feel valued, that your vision, needs,
culture, values, goals, and input
matter and will be incorporated.
Need content strategy,
creation, and curation to
stay up with current
competitors.
Do it themselves without
much knowledge or
experience
Hire a
competitor
Need to reach a new
target market customer
segment.
Our services are unique, with using a more
personalized, creative, and empathetic marketing
approach that aligns with clients vision, values,
needs, and goals. We focus on developing a
marketing strategy for our clients using a face,
team, or family - a personalized brand image that
consumers can connect with, relate to, and interact
with to strengthen customer brand experience.
JG Marketing Design
Freelance Marketing & Design Service
Local Small Business Owner
(Customer Segment)
We are there for when the
unexpected happens. -Reliable
Our services are-personalized,
strategic, empathetic, creative, and
flexible to our client needs using
research and analytics, qualitative and
quantitative research findings.
Feel stress-free with
company flexibility,
credibility, and
approach.
Want to rebrand their
website to help with
brand image and driving
business to restaurant.
Want creative content
that aligns with their
culture and vision.
Want help with
personalized
promotional content
and ideas.
Need business to rank higher
on Google searches, and for
consumers to be able to more
easily find business
information, content,
promotions, and of course
website online.
Have never purchased/used a marketing service before
and unsure how it all works.
Getting locked into a contract.
Simple to sign up/
purchase services
Would like a credible Food
Media outlet to review
restaurant.
Ask an employee that is
less experiencedHire a large
corporation
Have a deep
understanding of
cultural marketing and
incorporate cultural
customization into
marketing strategies and
content.
Marketing to different or
multiple locations and
cultures
13. • I assumed most used laptops or desktops for company research and purchasing, but it turned out most of
my interviewees prefer companies that have mobile apps when making purchases, and being a repeat
customer.
• I didn’t know these small business owners, and PR executives would place as much of their decision for
purchasing based solely on reviews, websites, apps, and the user/customer experience -meaning the ease
and convenience of using a service.
• I thought these small companies would prefer a larger corporate marketing service option, but they put
more emphasis on personalization, creativity, customer service, wanting a company that is flexible and
gives them plenty of attention and feedback on strategy.
• I was somewhat surprised by some of the companies biggest problems and others were less surprising. For
example, I know it is common for some companies to work on expanding globally and certain areas usually
have a weaker brand presence than other areas.
• I’ve always seen the value in cultural marketing, but I was pleasantly surprised that few companies
mentioned this aspect in a marketing service/ business mattering to them. It was great to hear because it
matters a lot to me and I wasn’t sure if this mattered to small businesses.
Your Original Assumptions & What You Learned
14. • When choosing a business/service/product several mentioned valuing talking to a credible person
versus a generalized company feeling when doing business transactions and discussing service
details, which I’ve always felt mattered as well, but didn’t expect these PR executives to mention it.
• Competitors and needing to have a lot of high quality valuable content as a solution to help with
brand credibility., loyalty, and awareness was a common point brought up by all the small business
PR Executives/owners when asked about certain concerns, needs, and solutions. Again, this makes
perfect sense, so I assumed it would be a responsive I received, but it surprised me to get similar
answers and for this point using different words to be the response across all my interviews.
• I also assumed all of these small businesses PR Executives/owners had not all used an outside
marketing service before, and was surprised to find out that they all have, and some currently are
still using them, sign on for monthly, quarterly, or yearly contracts and renew/continue their
service if they see positive results and the company is communicating well with them and adjusting
strategy based on their needs.
• Have you used an outside marketing service before for your small business, and if so can you tell
me more about your experience, and if you still use a service currently?
Your Original Assumptions & What You Learned
15. • After having interviews with individuals in my small business CEOs, PR Executives, and
marketing directors customer segment, I discovered all of these individuals from my customer
segment currently or have used outside marketing freelance agencies for assistance with their
marketing needs and goals.
• Therefore, I will be moving forward with this business idea, because I see a need and demand
for freelance marketing services that are flexible with options for one time services or monthly,
quarterly, or yearly subscription service models with the option to continue to renew based on
results and need.
• I know there is still much to refine, research and adjust; however I feel the research thus far
including the interviews mentioned reinforces why this business plan can be successful based
on a need for the services my business provides from customer segments of target market.
Am I Moving Forward with My Business Idea
(or Changing It)?