Citations developed for the Orlando Moving Company

1. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
New & Relevant Citation Opportunities
***See Google Sheet
https://docs.google.com/spreadsheets/d/1ExF2d0jRLbwF_sIA16NtIZLmwha3kW
CDukZTh1e0t4w/edit?usp=sharing

2. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
Orlando Moving Company: Citations
Gathering Citations is specifically one of the most important parts of running a local
business SEO campaign (Where to Get Business Citations, n.d). Knowing where to find
them and how to obtain them is vital for success. For this assignment, the citations
listed were collected using an assortment of methods from the readings and other SEO
research. Using Google search and Ubbersuggest I found citations already listed for
the Orlando Moving Company in order to know which ones the company already has
to avoid wasted time repeating the same webpages/sources. Having this helpful
information, I marked the pages on my spreadsheet (highlighted green) to keep as a
reference. I also briefly used WhiteSpark to find citations already listed for the
company wanting to experiment with the tool .
I used a Keyword search on Google, “Orlando Moving Companies” to find competitors
and then searched that competitor on Google to see citations they had to get ideas.
Any websites they were listed on that the Orlando Moving Company did not have and
was relevant was marked as a possibility on my list (highlighted blue).
I confirmed the top websites to have citations on mentioned in the Moz readings
including Facebook, Yelp, Bing, Neustar, Localeze, Google My Business, Google
Maps, Local Yahoo, Apple Maps, YP, SuperPages, and more. Most of these citations
were already done, with the acception of one or two that I added to my list after finding

3. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
the relevant URL to place it using location and category to get the accurate placement.
I felt this would be a good strategy after reading, “At the very least, every business
needs to create and manage an accurate listing on all of the above platforms, ensuring
that they don’t have duplicate listings on any of them.” (Where to Get Business Citations,
n.d).
With most of the citations businesses tend to get first complete, I decided to narrow in
further on getting category (moving) specific options. I searched moving directories,
and Orlando moving resources and reference lists to get additional ideas. Using this
method I came across 123movers, All My Sons, and Home Advisors websites and
found relevant citations to add. To do this, I went on each website and found the place
where the citation would best fit, again narrowing in on location (Orlando) and
category (moving/ local moving/ moving resources/top movers sections). After finding
the accurate spot, and often the spot where other competitor businesses were listed I
would add the URL to my list for potential options.
A few of the competitors I used to get ideas for citations included Best USA Movers Orlando,
FlatRate Moving Orlando, and All My Sons Moving and Storage. Using Google search and
Ubbersuggest as tools for my competitor research I was able to get citation ideas for Orlando
Moving Company.
Seeing competitor citations, I found relevant domains and then narrowed in on the best
placement. For example, I found the company, FlatRate Moving Orlando had a citation on

4. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
dexknows.com using Ubbersuggest and Google search, so I went to the domain and found the
URL the company information would be most relevantly placed on using location and category.
I found the movingwithmovers.com citation option from my Google competitor search
using Best USA Movers Orlando. Once on the competitor citation page, I was able to quickly
get the general “Moving Companies in Orlando” page which had several competitor citations.
I also found the https://getmagic.com/directory/florida/orlando/movers URL citation option from
my competitor search seeing three competior moving companies listed, making it an
ideal and relevant page for a citation.

5. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
The business listing directories such as
Yelp, Google Maps, Mapquest, SuperPages, Facebook,etc.. are top priority. Then high
DA score websites that are large directories for the moving category is second priority.
Sites such as homeadvisors.com, 123moving.com, All My Sons, and more. High
priority goes to larger directories with many of Orlando Moving Company’s competitors
and sites with high domain authority and page authority scores that are relevant to the
company. Social media platforms will be of high priority as well. Blogs and smaller
websites that mention a few competitors will be of lower priority for citations.

6. Jessica Gold
12/14/2019
SEO
New & Relevant Citation Opportunities
References
(n.d.). Retrieved from
https://app.neilpatel.com/en/seo_analyzer/backlinks?domain=orlandomovingco.com&lang
=en&locId=2840.
Citations by Category. (n.d.). Retrieved from https://moz.com/learn/seo/citations-by-
category#MovingCompanies.
Everhart, E. (2014, November 13). Where To Get Citations For Local SEO. Retrieved from
https://searchengineland.com/where-to-get-citations-for-local-seo-105667.
Link Building: The Beginner's Guide to SEO. (n.d.). Retrieved December 14, 2019, from
https://moz.com/beginners-guide-to-seo/growing-popularity-and-links.
Local Citations: Local SEO. (n.d.). Retrieved from https://moz.com/learn/seo/local-citations.
Where to Get Business Citations: Local SEO. (n.d.). Retrieved from
https://moz.com/learn/seo/where-to-get-local-citations.