Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
White Paper: Holiday Season 2015 Job Seeking Activities of Fortune 100 Employ...Joberate
During the period from November 23, 2015 through January 3, 2016 (the “Holiday Season”), Joberate measured the average J-Score™ of Fortune 100 employees to find out employees job seeking activities changes and to assess the benefit of using J-Score™ in recruitment.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
White Paper: Holiday Season 2015 Job Seeking Activities of Fortune 100 Employ...Joberate
During the period from November 23, 2015 through January 3, 2016 (the “Holiday Season”), Joberate measured the average J-Score™ of Fortune 100 employees to find out employees job seeking activities changes and to assess the benefit of using J-Score™ in recruitment.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
Insights into how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction.
Today, 50-60% of the B2B buying process is over even before organizations engage with vendors. In this session for the Pune Digital Marketers Radha Giri (CEO of Midas Touch Consultants) & I covered:
• How B2B companies can differentiate themselves in the online world?
• What role does ‘content marketing’ play?
• Which social media channels are more effective for B2B companies and why?
• How to calculate the ROI of the digital marketing initiatives?
• What role does Influencer marketing play?
(All images belong to their respective owners as clearly credited and they retain all rights to them. They have been used here in a purely illustrative capacity to educate.)
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
As part of the digital marketing bachelor's degree program at Full Sail University, I completed the Project & Portfolio I course, which taught me how to market myself online and how to brand myself. Upon completion of the course, I created this portfolio to showcase my work.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
2. Summary
• Connected and Innovative Social Media Marketing
Professional
P f i l
– Extensive years of experience in finding and
teaching creative ways to discover, establish and
engage in relationships.
– Ad t th
Adept the use of social media, online/offline
f i l di li / ffli
marketing strategies and effective sales process.
• Provides:
– assessments, strategy and planning
– focused on best use of resources for applied social
media within technical product and service
organizations.
– Establishes rapport and credibility with diverse
groups.
– Effective development of collaborative teams to
satisfy customer needs and budgets.
3. Executive Skillset
Executive Skillset
• Business Development
• Marketing Planning
• Social Media Assessments
• Internet Marketing
I t t M k ti
• Social Media Planning and
Strategy
gy
• Coordination of Ad Hoc Teams
• Social Media Profile
Management
• Training – Private or Group /
Corporate or Professional
Association
A i i
4. Client Profile
Client Profile
• Companies
p
– B2B, technical products or
professional services
–AAnnual revenues of $5M to $200M
l f $5M t $200M
– Strong local presence, expanding
work regionally, nationally and
globally
– Desire to seek ways to engage in
conversations with their clients
– Innovative and prepared to add social
media to the marketing mix alongside
traditional media
traditional media
5. Client Profile
Client Profile
• Individuals
– B2B, Technical products, professional
services
–FFocused on developing their personal
d d l i th i l
and professional brand using social
media
– Requires social media strategy and
action plan
– Needs help to manage social media
p g
sites and content placement
– Desire to outsource the management
portion of their social media profiles
portion of their social media profiles
6. Typical Issues
Typical Issues
• Are you wondering how to use
social media for your business?
i l di f b i ?
• Do you have a strategic marketing
or social media plan to follow?
i l di l t f ll ?
• How will you get staff trained on
LinkedIn by role?
Li k dI b l ?
• Are you on LinkedIn, Twitter or
FaceBook but ask yourself – N
F B kb t k lf Now
what?
• D
Do you want to manage your
tt
professional reputation online?
7. Education
• Black Diamond Consultant, Social Media
Academy (www.socialmedia‐academy.com)
A d ( i l di d )
• Social Media Consultant Certification, Social
Media Academy; Palo Alto, CA
• Solution Sales Professional Sales Performance
Solution Sales Professional, Sales Performance
International
• Cisco (CSP), Citrix (CCSP) and Novell Certified
Sales Professional
Sales Professional
• Toastmaster ATM ‐ Bronze, CL, CC
• Additional courses in Territory Planning,
Managing Distributors and Representatives,
g g p ,
Tradeshow Management
• BS, Mechanical Engineering, University of Rhode
Island
8. Testimonials
• “If you are wondering how to maximize social media
networking technologies like LinkedIn, Twitter, FaceBook, to
increase reach and profitability, Wendy is your go‐to
increase reach and profitability Wendy is your "go to"
person.” Dr. Kathleen Paris, Author/Consultant
• “Wendy demonstrated a passion for her job and even more
importantly, a passion for customer service. She always
wanted to make sure she understood the client, i.e., the
business, the challenges and the staff, so that she could
determine how to best serve that client.” Mark Hapeman,
Customer Service Manager
• “I have known Wendy for over 10 years. During that time I
have worked with her as a technical sales professional, a
have worked with her as a technical sales professional, a
marketing expert and social media strategist. Wendy sees
beyond the problem and gets to the heart of the matter. The
end result is a professional, tactical solution presented in a
very logical and simple way. Wendy makes it seem like child’s
y g p y y
play; but the result is pure genius.” Dennis Nowik, VP
Technology Services
9. Recent Engagements
Recent Engagements
• Developed Social Media and Email Marketing Strategy – Nonprofit was able to drive traffic to
website and registration to social activism website with goal to win philanthropy grant
website and registration to social activism website with goal to win philanthropy grant –
successfully achieved.
• Created Local Search Campaign for Marketing Firm – now found in Google One Box for 5 key
terms, listed in top 40 directories.
• Website Search Optimization and Online Reputation Management – Created strategy for new
entrepreneur for Internet marketing and search optimization of new website. Provided coaching
for social media network building.
• Account Management and Search Engine Optimization Lead – Managed website redesign,
provided expert search optimization and local search training and campaign development– work
resulted in going from 1 page to 73 pages indexed on Google. Found for local search In Google
One Box or page 1 for top 7 key terms.
• Management of $500K Marketing Budget – Included business development, PR, marketing,
proposal development, event planning, and seminar presentations for professional services firm.
• Social Media Assessment – Software firm (6000 employees) analyzed through social media
assessment, strategy and action plan to determine social ecosystem status results presented in
assessment strategy and action plan to determine social ecosystem status – results presented in
public webinar.