3. Traditional Marketing Bottleneck
Traditional method failed,
how to save my business?
More
Competitors in
your business
field?
Rely on traditional
marketing?Such
as newspaper?
Radio?TV?
Internet?
More
Advertisement fee?
But less resulte
effect?Slowly
getting customers?
4. The Main Purpose of Marketing
Attract New Customers
Keep Old Customers
5. Keep Old Customers
Traditional Marketing Strategy
Attract New Customers
Media Advertisement
Leaflets Distribution
Retail Advertisement
Telemarketing
Phone Contact
Events SMS
Coupons
Prepaid Membership
6. But…Do Those all Work for you?
The New Ear of Social Media Marketing
:
Does your business fall into a cycle, no
advertisement, no customers ???
7. To Jump Out the Cycle,“Think Different”
The new ear of social media marketing,
you should
:
Know what is social media marketing
Know how to use social media platforms and tools
8. Social Media Marketing
In the new ear of
social media
marketing, user
experience is
your brand’s first
priority. Your
brand does not
only belong to
you, it also
belongs to your
customers.
The main idea of social
media marketing is to
put user experience as
the first priority.
Because,
nowadays consumers
trust “word of mouth”
more than before.
9. EARNED OWNED
Recommendations from people I know
83%
Consumer opinions posted online
66%
Editorial content, such as newspaper articles
66%
Branded websites
70%
Brand sponsorships
61%
Emails I signed up for
56%
The Effect of Brand Promotion Between :
10. A I D AAttention Interest Desire Action
SSearch
SShare
The best user experience makes your
customers to share their emotions and attitude
with others.
They are the best representative of your brand.
The Psychological and Behavioral of Social Media Strategy
11. User Experience,the Cycle of Search and Share Opinions
A I D AS S
Catch the two “S”, your customers are your best representatives.
Search Share
12. Tools and Platforms
So,
What tools do
your brand
opinion
leaders use to
share their
opinions,
emotion and
attitude?
42mins
104mins
100mins
25mins
60mins
iPads cellphones
PC or
laptopsTV
The average time Chinese users spend on internet is 5.8hours.
Radio
17mins
Newspaper/
magazines
13. Tools and Platforms
So,
What platforms
do your brand
opinion leaders
use to share
their opinions,
emotion and
attitude?
15. people Paid Media Customers
Heard Walk-in stores
Guide Customers Gather Customers
First…Traditional Marketing Strategy
16. Paid Media Customers
Guide customers Gather customers
Old Customers
(Fans)
come back again
WeMedia
Membership
Gather Customers
kept
Emotional Contact
Heard
People
Became
Then…Social Media Marketing Strategy
17. Cycle Mode
Social media
marketing strategy
tells us, the best
advertisement is
your brand
opinions leaders’
user experience
shared on their
social network.
We Media
Guide
customers
Gather
customers
Keep
customers
Guide
customers
from offline to
online
Gather potential
customers to shop
keep old
customers to
shop more
19. Who is Gomay?
Gomay Group--an expert of advertisement and
social media marketing company, not only creates
but also produces and distributes premium contents
and brands across various industries with innovative
marketing strategies and professional skills.
We are a hard-working and open-minded team that is
independent and passionate about solving problems,
building brands and making business grow through
creativity and technology. Providing the premium full
service from creative design to technical assistance
and marketing campaign, Gomay can help clients get
the maximum return on investment as well as rapid
and steady growth.
20. Our team
Chinese internet
marketing
field top leaders,
More than15 years
professional working
experience, more
than 2000 different
field clients including
traditional and
emerging market
industry.
CEO
Friendly, quick-learning,
bilingual communication.
AE Department
From silicon valley, more
than 15 years technical
experience.
IT Department
Knowing Chinese
and American culture
& marketing well,
fully experience of
event planning.
Event Planning
Not only traditional
Chinese painting skill,
but also animation film
making skill.
Design Department
E-commerce company
founder, sales revenue
more than hundred
millions. Also pointed
as sales manager of
biggest RC in LA area.
Clients Director
We are a friendly branch, down-to-earth and honest. We pride
ourselves on long lasting client relationships.
21. Our Advantage
STRATEGY METHOD TEAM EXPERT
"Localization" is
the belief of
brand promotion.
Good at using
the simpliest
method to solve
tough problem.
Our team is full
of experience,
hard working,
and solid team
working.
Experts in IT &
marketing have
been serving in
this field more
than 15 years.
22. Our Service Scope
Video
Production
Marketing
System
Development
Branding
Graphic
Design
Web
Design
• Advanced marketing strategy, high
technology, multi-channels, low cost,
fast customers base growth.
• Help your brand promoted noly only in
US market but also in Chinese market.
• Field to field, point to point,
international market targeted.
Speciallyaimtosmalltomedium sizebusiness.
Fastcustomersbasegrowth,Lowup-frontcost.
100%CustomerSatisfaction.
23. Gomay Full Service Integrated Marketing
Full Service
Integrated
Marketing Social media
Opinion Leader
SEO
Marketing
Theme website
Growth
Hacking
Blog Marketing
Videos
Marketing
Internet
PR
SNS
marketing
Forum
Marketing
Email
Marketing
TV
Marketing
Say goodbyes to
traditional marketing
strategy. Gomay‘s full
service integrated
marketing which is
mainly based on web
2.0 tool to gather
customers in all
different channels.
24. How Do We Do It ?
We need time to learn
as much as about you,
your customer and your
industry as we can.
You answer our 12
questions, and discuss
your requirements and
put into a brief-the most
important part of our
process.
Listen We will analyze
your situations and
present options to
you, and discuss
with you to make
sure we are on the
right track and
narrow down the
ideas to a final
agreed concept.
Think
Where all the magic
happens. Taking all
the final concept and
establishing final
content to produce
something in more
solid work.
Create Nobody is perfect.
This is where you
spell check. Your
feedback and
suggestions to make
sure all the small
details are spot on
and everything
works smoothly.
Test
We will guide you to
make sure you get
the best possible
quality work and
customer experience.
We like relationships
and seeing how we
boost your business
and stay consistent.
Manage
25. Our Customers
With the growth up of our clients,
Customers that we are working with longer
than 3 years :
Lenovo,AOC,H. Brothers,CCTV,China
Mobile,Red Bull,Qumei,Vanke,Green
Lands,Resources Land,Taobao,Petro
China,Coca-Cola,Wuliangye,Shanda and
etc..
27. Contact Us
Gomay Group
1111 Corporate Center Dr.
Suite 301,
Monterey Park, CA 91754
Address
info@gomaygroup.com
Email Telephone
Phone: 1(323)-318-2448
Fax: 1(626)-999-5092