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Jess Gold | Information Architecture Report

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Jess Gold | Information Architecture Report

  1. 1. Project Report Page 1 of 13 Project Brief & Information Architecture Report For: [Adult Literacy League] [https://www.adultliteracyleague.org] Prepared On: [December 6, 2018] Prepared By: [Jessica Gold] Email: [jlgold@student.fullsail.edu] Phone: [843.732.4748]
  2. 2. Project Report Page 2 of 13 Contents Project Brief................................................................................................................................................. 3 Executive Summary ................................................................................................................................. 3 Objectives................................................................................................................................................ 3 Target Launch Date ................................................................................................................................. 3 Target Audience........................................................................................................................................... 4 Primary Audiences................................................................................................................................... 4 Competitive Analysis.................................................................................................................................... 5 Main Competitors.................................................................................................................................... 5 Competitive Advantage........................................................................................................................... 5 Current Site Review ..................................................................................................................................... 6 Perception ............................................................................................................................................... 6 Positive Features ..................................................................................................................................... 6 Areas for Improvement ........................................................................................................................... 6 Current Content Inventory ...................................................................................................................... 7 New Design & Functionality......................................................................................................................... 8 Look & Feel.............................................................................................................................................. 8 Functionality............................................................................................................................................ 8 Usage....................................................................................................................................................... 8 Content Strategy.......................................................................................................................................... 9 Content Outline....................................................................................................................................... 9 Content Publishing Schedule................................................................................................................... 9 Site Map Diagram.................................................................................................................................. 10 Wireframe ............................................................................................................................................. 11 Wireframe Idea for New Website…………………………………………………………………….…………………………………..12 References……………………………………………………………………………………………………………………………………………13
  3. 3. Project Report Page 3 of 13 Project Brief Executive Summary Briefly describe the company and the concept, product or service it provides. The Adult Literacy League is a nonprofit organization that provides opportunities for individuals and families in Central Florida to develop their reading and writing skills. The organization’s mission is to develop readers to build a strong and literate community and workforce by providing free individual (one-on-one) and small group literacy instructions, recruiting and matching adult learners with volunteers, training literacy tutors, providing continuing education to tutors and students through mentoring, training, and computer labs. The Adult Literacy League additionally provides scholarships for learning materials and curriculum, increases public awareness of literacy through community events, and collaborates with a variety of community partners to provide a variety of family literacy services. The Adult Literacy League performs assessments for new students to get an accurate feel of how far along they are in order to determine the best curriculum and classes for that individual. The organization provides tutoring, over 50 weekly drop-in classes, and they teach parents and grandparents how to read to their children, so they can instill knowledge in their children and be the child’s first and most effective teacher. Additionally, they supply families with reading and learning materials. Objectives List 3 goals the company has for the new website. 1.) Increase community awareness and gain more partnerships, and donations for their nonprofit organization by increasing social media online presence on website 2.) Update blog and share personal success stories to help Increase involvement in program with both volunteers and adults in need. 3.) Simplify/refine content and web design to make it clearer what to click on and how to navigate the site, basically make it more user friendly. Target Launch Date Adult Literacy League would like to launch the new site by the end of June, so it gives the organization plenty of time to get comfortable with the site before their busy season in August.
  4. 4. Project Report Page 4 of 13 Target Audience Primary Audiences List 2-3 primary audiences and their goals when visiting the site. What problems do the client’s customers/prospects have that their business solves? The primary audience for Adult Literacy League: 1.)People who need their services Adults in Orlando area who are poor economically disadvantaged, indigent, who have average or below average computer skills, and may or may not speak English, with Spanish being a primary language for many. Families at low literacy levels who have infants, children and youth in their households. 2.) People who want to donate or volunteer People who want to donate or volunteer, generally middle income, have average computer skills, and have an interest in building a stronger and more literate community and workforce. Volunteers are generally educated, patient, and willing to train. They are looking for businesses that want to help build a strong and literate community to partner with.
  5. 5. Project Report Page 5 of 13 Competitive Analysis Main Competitors Name 2-3 competitors and list their web addresses. Describe the strengths and weaknesses of their sites. What features are lacking in the client’s current site that a competitor has? Competitors: Florida Literacy Coalition & In-Home Tutors Florida Literacy Coalition: https://floridaliteracy.org Strengths: Main menu organized with several categories, and distinct call to action buttons, easy to navigate site, and Literacy Newsletter sign up widget used on site. They have a donate now button in their main menu, and their menu bar seems to be very organized. They promote their award at the bottom of the homepage to further advertise. They also have an subscribe literacy email list, and Literacy news is displayed as well. They have a lot of content in their menu including their annual program report. Easy to find content through organized navigation bar. Weaknesses: placement of navigation main menu, Outdated appearance with outdated widgets, and no visible blog on page. Vertical Navigation bar on left side of the site isn’t as effective as a navigation menu on the top of the page, bland style, not extremely lively or modern. Appearance is outdated, and their widgets and content appear outdated as well, including their social media icons. Also, they do not appear to have a blog or one easy to find. In-Home Tutors: http://orlando.inhometutors.com Strengths: modern, easy to read, stands out lively & bold design, organized: The Orlando In-Home Tutors site has very clear organization and easy to read fonts and coloring. The website design creates a simplistic style using white in the background and bold white letters centered on the homepage banner. The site also has distinct social media icons to easily be able to see their pages such as LinkedIn, Facebook, Twitter, and Google. The site also has distinct Call to Action buttons such as Call… and “Request A Tutor”. The site is also very clear with what they offer with placing what they offer on the front-page banner with keywords including Math, Reading, AP Classes, SAT/ACT. This site has distinct differentiators that stand out and are easy to view on the homepage, “Easy to Work With”, etc... Additionally, they offer a newsletter to sign up for. Weaknesses: Main navigation bar on homepage seems to be covered by picture banner partially, main navigation menu not easy to view. Features that are lacking that the other sites have: I think the Adult Literacy League could be clearer with what services are provided on homepage in simple terms. I would use some of the design styles with the bold easy to read fonts and colors from In-Home Tutors, and the banner reveal themes as something to possibly incorporate. The Adult Literacy League could refine their site to make it simpler, with part of their target audience being adults that have trouble with reading, read at a low level, or speak a different language. They could also have a newsletter sign up option and a more organized and detailed main menu similar to the organization on the Florida Literacy website. Competitive Advantage List 3 key business strengths of the client that are advantages over the competition. 1. Years of experience being around since 1968, celebrating their 50th Anniversary in 2018. 2. Big brands, Local and loyal partnerships, volunteers, and donors that help with expenses, give donations (money and supplies), help spread awareness, and participate in community involvement within their organization. Big donors such as Disney, Darden, Dollar General Literacy Foundation, Vistana, United Way, Universal Orlando Foundation, and more. 3. Experienced Staff and board of directors dedicated to helping students improve their lives through literacy. Established awareness of their organization, purpose, and mission within the community, and have positive success stories.
  6. 6. Project Report Page 6 of 13 Current Site Review Perception What adjectives come to mind when you visit the current site? Energetic, colorful, professional, lively, empathetic, detailed Positive Features What aspects of the current site work well and why are they successful? Positive features include, descriptive content, navigation menu in good position and easy to view, consistent color palette for the web design, easy to read typography. Top navigation menus are more successful with being visible, “top navigation items are more visible because they are always above the fold and are easier to find. Left navigation items are not always above the fold because sometimes if you have too many items, some of them can get pushed below the fold.” (A., 2016). A top navigation also conserves more vertical space leaving more space for content. I also like the logo and the story behind it with it being representative of their 50-year anniversary and the slogan on the logo being catchy, “looking forward to the next chapter since 1968”. The colors and typography complement each other, creating a consistent style with the design. “Warmer colors such as the ones used create a soothing, warm, and creative” energy/feeling. (Turner, 2018). The typography used creates a professional appearance. I also like the event section being displayed, and that the social media icons all working at the bottom of the website. Areas for Improvement What's not so great and why do you think that is? Visitors could get lost amidst all of the content and feel confused as to what they should do/click on. The “type of content you present sets a tone for you and your organization. If your content doesn’t present the right information in a logical place, is hard to follow or tends to beat around the bush on important information, then visitors will feel this way about you” and lose focus and interest. (Turner, 2018). The amount of content and design could be overwhelming to someone who is at a low level of literacy. “The way a Web page is organized can dramatically affect how a visitor feels while they are there.” (Turner, 2018). The homepage could be clearer about what services are provided and then have a place to click to find out more detailed information. A clear home button in the menu might be helpful to less tech savvy users. Menu categories could be refined. Need more up-to-date content. The blog and social media content both could be maintained better with more recent content and posts being displayed, and more information on success stories would also heighten the appeal of being more involved in their programs.
  7. 7. Project Report Page 7 of 13 Images could have a higher resolution and be a little less blurry.” the type of content you present sets a tone for you and your organization” (Turner, 2018). “A well-constructed image showing the product at its best, preferably solving whatever problem its designed to solve will sell infinitely more than any clever description” (The Importance of Images in Web Design, 2015). Current Content Inventory List the content that is currently on the site’s home page, about page, primary products/services page, and 1-2 other pages. Include text, images, and multimedia. Page Title Description of Content Homepage Displays logo in top left corner, email info in top center, and phone number and donate now button call to action near the top right side. 7 main menu options appear in top navigation menu bar in white font with a bright pink background strip across the navigation menu. Centered is a large sliding image banner with 4 different sections, below that is some content, near the bottom is the what you can do section with small icons and call to action buttons. Below is an event list, blog area, testimonials, and small social media icons, another call to action to be a tutor, and a newsletter sign up menu widget. 4 sections with what they provide, small icons to represent each category in a bright pink color with a white background, and descriptions and action buttons. Further below is more content about the importance of literacy, programs offered, and a sign-up page again at the bottom before the footer where certain navigation items are located, social media, and contact info. Displays options in menu for getting started, class schedule, and paying registration fees, bulleted lists, bright pink banner with message and contact info, content with a link for paying online, google map for find us section. The top is a image banner displaying shelves with books and a caption need help? Categories include events, become a tutor, important info, and support and wish list. Displays events that have links, the same picture banner just from a different angle. (Image appears slightly blurred) with Get Involved caption Tutors section has similar/repeated pages from the Get Involved pages. Payment/invoice widget for payment section, resources with bulleted lists, links, printable sheets, report form for monthly tutoring. Lots of employee images/thumbnails, content, list of Donors and partners using their particular Typography, or Logo Contact form taking up a large portion of page, right hand side has a banner with contact info including address, phone numbers, and hours, and a Google map at the bottom
  8. 8. Project Report Page 8 of 13 A feature image appears above each post. A recent post widget, social media share icon widget, Twitter feed widget all appear on right side. A brief summary of the article below the main image with the button “read more” below the description containing a link to the full article, with several articles followed in the same format below it. Tags, categories, pub. date, and comments appear with each article. New Design & Functionality Look & Feel Describe the new site’s desired look and feel by using adjectives and short phrases. Compassionate stories and experiences, memorable, professional, experienced, trustworthy Functionality What functionality is needed on the new site (e.g., CMS, ecommerce, blog, forum, forms, search, etc.)? Updated Content: Blog and social media CMS: Easy to use, able to easily update site and add content simple CMS option like WordPress Functionality: refine menu/categories High resolution images or galleries to help connect with audiences Forms section Social media share option on event pages too Usage What types of devices will the primary audiences use when accessing the site? 1. Web browser 2. Mobile phone 3. Tablet
  9. 9. Project Report 9 of 13 Content Strategy Content Outline List the content that should be added to the site in order to meet the goals of both the primary audiences and the client. Description of Content Type of Content Updated blog Blog articles that are more current that have images and links as well Social media posts that are more current Posts, twitter, and Facebook feeds, social media manager widgets all having posts less than 2 weeks old Donors and Partners testimonials Text with links to their websites Social media share icons in more places Widget for social media shares on all pages Organized menu with forms section Links of printable forms Content Publishing Schedule List the recommended publishing schedule of content for the new website. Daily: 1. Twitter updates (will appear under “Latest Tweets”) Weekly: 1. 1-2 blog posts, 1-2 Facebook Posts Monthly: 1. Longer blog post/article about new Literacy trends or case study or customer success story 2. Email newsletter Quarterly: 1. Webinar
  10. 10. Project Report Page 10 of 13 2. PDF eBook Yearly: 1. Best Practices guide 2. New mobile application 3. Annual Report Site Map Diagram Insert image of the site map diagram of the recommended new structure of the website.
  11. 11. Project Report Page 11 of 13 Wireframe Insert image of the wireframe of the existing home page of the website.
  12. 12. Project Report Page 12 of 13 Wireframe site ideas for a new homepage.
  13. 13. Project Report Page 13 of 13 References: (2016, March 16). Top Navigation vs Left Navigation: Which Works Better? Retrieved December 7, 2018, from http://uxmovement.com/navigation/top- navigation-vs-left-navigation-which-works-better/ The Importance of Images in Web Design. (2015, June 10). Retrieved November 26, 2018, from http://www.thoughtmechanics.com/the-importance-of-images- in-web-design/ Turner, L. (2018, July 24). The psychology of Web design: How colors, typefaces and spacing affect your mood. Retrieved December 7, 2018, from https://thenextweb.com/dd/2017/11/08/psychology-web-design/

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