This document discusses business ethics and social marketing. It defines ethics as moral principles or values that govern behavior. Business ethics concern right and wrong behavior according to societal standards. Elements of business ethics include top management behavior, codes of conduct, implementation, employee participation, and measuring results. Social marketing aims to change individual behavior for societal benefit using commercial marketing techniques. Involving in social marketing requires identifying the behavior to change, audience, barriers to change, and reducing barriers. The document outlines advantages like ensuring laws are followed and building trust and loyalty, and disadvantages like reduced freedom and costs of ethical practices.

1. Presented By:- Pawan Singh Raikhola

2. ETHICS
The moral principle or values that generally governs
individual or group and that can be viewed as standard
of behaviour.
Gray area of ethics occurs when one person’s standard is
not same as someone else.

3. BUSINESS ETHICS
 This is concerned with what is right and what is wrong
in business behaviour on the basis of expected
standards of behaviour as approved by society.
 Business ethics are very important as companies must
follow unwritten rules to protect employees
rights,environment and their customers.

4. ELEMENTS
1. TOP MANAGEMENT BEHAVIOUR
2. PUBLICATION OF CODE OF CONDUCT
3. IMPLEMENTATION OF CODE
4. EMPLOYEES PARTICIPATION
5. MEASURING RESULTS

5. MARKETING
 It may be defined as managing profitable customer
relationship.
 It is used to create, keep and satisfy the customer.
 The aim of marketing is to maximize profit and to
satisfy the customer needs.

6. SOCIAL MARKETING
 It is a behavioural change, getting people to change
their individual behaviour so they benefit the society
as a whole.
 Social marketing is application of commercial
marketing technique to solve the problem.
 Commercial marketing try to change the people’s
behaviour for the benefit of marketer.

7. INVOLVEMENT IN SOCIAL
MARKETING
 IDENTIFY WHAT BEHAVIOUR YOU WANT TO
CHANGE.
 IDENTIFY YOUR AUDIENCE.
 IDENTIFY THE BARRIER TO CHANGE .
 REDUCE THE BARRIERS TO CHANGE .

8. OBJECTIVES
 To maintain long term relationship with customers.
 To create a better image in the society for the company
than its competitor.
 To carry out its responsibilities. Developing
community awareness towards its brands.
 To increase the consumer base and market share.

9. ADVANTAGES:-
It would help to ensure that laws within the society are
not broken, minimizing cost associated with breaking
the laws, as the vast majority of laws are based on
morals and ethics.
 Consumer learn to trust ethical brand and remain
loyal to them, even during difficult times.
Being socially responsible enhances corporate
reputation and motivates loyalty and trust in
organisations relationships.

10. DIS-ADVANTAGES
 Business ethics reduce a company’s freedom to maximize
profit.
 Ex-A multinational company may move its manufacturing
facility to a developing country to reduce its costs. Practices
such as child labour ,poor health and safety will not be
tolerated by an ethical company which might still be
practiced in that country.
 Improvements in working conditions ,such as a living wage
and minimum health and safety standard will reduce the
level of cost saving that a company generates.
 Lack of adequate encouragement from the government.
 Social conscience is not present in all companies.

11. CONCLUSION
 IT INVOLVES UNDERSTANDING THE NEEDS OF
THE CONSUMERS AND THE SOCIETY AS A
WHOLE AND THEN MATCHING IT WITH THE
OBJECTIVES OF THE COMPANY AND DEVELOP A
STRATEGY TO FULFILL THESE NEEDS AND SERVE
THE INTERESTS OF EVERYONE BY BENEFITTING
THE SOCIETY AND CONSUMER ALONG WITH
ACHIEVING THE GOALS SET BY COMPANY.

12. THANK YOU