This document discusses how businesses can demonstrate ethical behavior and social responsibility. It provides examples of how communicating values through a code of ethics, maintaining integrity during difficult times, ensuring financial transparency, treating employees with confidentiality and respect, and engaging in philanthropic giving can help businesses act ethically and fulfill their duty to society. The document also notes that businesses should consider their economic, legal, and ethical responsibilities by engaging in sustainable practices, following relevant laws, and providing fair treatment to both employees and suppliers.