The document provides an overview of a project by 3R Company to run a green business in Vietnam. It outlines the company's mission, code of ethics, objectives, and initiatives to create an ethical workplace culture. It also describes programs 3R implements for employees, such as a Waste Reduction Team. Additionally, the document discusses steps 3R takes to give back to the community, such as tree planting initiatives and educational programs. 3R also partners with local businesses and schools to promote recycling and environmental protection. Product lines are created from reused materials to further the company's sustainable goals.

1. PROJECT FOR RUNNING A GREEN BUSINESS (2013)
3R COMPANY
Subject: Business and Society
Lecturer: Professor Brown
Class: 11BSM3
Team members:
Nguyen Minh Nguyen
Huynh Minh Quan
Nguyen Quang Tuan
Truong Ngoc Lan Thanh

2. SECTION 1: OVERVIEW
- Mission statement:
To conserve natural resources and support their sustainable use by taking constructive steps
toward upgrading environmental systems.
To purchase renewable, reusable, and recyclable products and offering a waste solution that will
benefit and help reduce global warming.
To reduce the amount of waste sent to landfills, while combining excellence in customer service
to tailor a relationship with our customers that addresses their needs in recycling and waste
management
To providing our customers competitive rates and exceptional service in a clean, professional
atmosphere.
We are dedicated to contributing to a sustainable future for our planet through:
Commitment to the 3 “R’s”
Reduce consumption, waste and pollution
Reuse what we have
Recycle everything we can
“We Support a Greener Work Environment”.
- Code of ethics
We believe it is imperative to exhibit the highest ethical standards — as a company and as
individuals. Our aim is to be defined by a culture that reflects our core values.
Our values provide the foundation for our company’s practices and standards. Our values remain
constant—even though our world is changing.
- Honesty – We are truthful and use the highest levels of integrity and fairness in dealing
with our customers and each other.
- Accountability – We are trained, knowledgeable and empowered. We take full
responsibility for our actions, conduct and decisions.
- Safety – We take care of ourselves, our co-workers, and our neighbors. We follow the
rules and practices, and we don’t do it unless it can be done safely.
- Professionalism – We are the best at what we do. We trust one another and follow
through on our commitments.
- Respect – We appreciate the worth of others and treat everyone with dignity and
consideration.
- Inclusion – We listen to and interact with others with an open mind.
- Diversity – We appreciate the unique talents we all bring to the WM team.

3. - Employee Empowerment – We are valued employees, protecting the environment and
the well being of the communities where we live and work.
We realize that success in the long run relies upon a vibrant and diverse workforce
performing at their very best for the company, as well as for the businesses and
communities we serve.
Objectives
 To create an environment where employees understand standards of ethical conduct and
abide by those standards
 To allow employees to confidentially or anonymously communicate breaches in ethical
or inclusive behavior without fear of retribution.
 To supply training to educate employees on Waste Management standards of and
commitment to ethical conduct, diversity and inclusion.
Initiatives
 Ensure that every employee has a current and relevant Code of Conduct, titled “Focus on
Integrity and Inclusion.” The code outlines the company’s core values of honesty,
accountability, safety, professionalism, respect, inclusion, diversity, and employee
empowerment and emphasizes the need for fair and honest business dealings in all
aspects of the company’s business, and provides general guidance.
 Operate an Integrity Help Line to assist employees who have questions about a business
issue or wish to report a suspected violation. This multilingual, confidential and/or
anonymous toll-free service is available to all employees 24 hours a day, 7 days a week
and 365 days a year.
Implementation
A code of ethics on its own won't necessarily affect your work practices. Without
implementation by your business, you might not even be aware of your company's ethics code.
Those in a position of authority, such as a manager, must adhere to the ethics code and follow the
principles in practice to have an impact on employees. For example, if a company's code of
ethics involves recycling and a manager organizes a recycling drive in a department, the
employees in that department are more likely to recycle at work because they're seeing the ethic
in practice.
Support
Supporting programs for an ethics code bring the code to everyone's attention and allow for
discussions and questions. Supporting programs include online or telephone access, giving
employees the opportunity to report code violations or ask ethical questions when trying to make
a decision, and meetings or special events. If you have the ability to speak to someone other than
your immediate coworkers when you have questions about ethics, you're more likely to follow
the code when you're making a decision.

4. Review
Reviewing employees for code compliance gives the code a stronger impact in the workplace
and on employee behavior. Periodic reviews bring attention to the code and may uncover
practices that violate the code in the business. Employees may not realize their actions are going
against the code of ethics until it's brought to their attention and explained. Review tools don't
have to single out employees. Anonymous employee surveys, for example, allow a business to
gauge the impact of its code and get employees thinking while exposing potential code
misunderstandings.
Cultures
A business usually has one of two ethical cultures or a blend of both: "report first" and "report
second." In report-first cultures, employees are encouraged to report ethics violations
immediately. In report-second cultures, employees are encouraged to talk about concerns over
ethics with another employee or supervisor before reporting. The type of culture your business
has impacts the code's effect on your work decisions. For example, you may report suspected
violations immediately in a report-first culture but attempt to explain the problem and the code to
the violator in a report-second culture.
- Vision
Think of a world where companies operate with integrity, do what they say they're going to do, and act
with an environmental conscience. In such a world companies make an effort to recycle their wastes,
emissions are voluntarily reduced and efforts are made to correct the mistakes of the past. Our vision sees
a world where integrity is part of the bottom line.
To provide additional opportunities for companies to network across the waste and recycling
industry.
To provide a facility for companies to advertise wanted and for sale - materials, property, labor,
joint venture partners etc;
To raise the profile of the recycling industry in the public eye;
To increase awareness of recycling issues and the public’s / businesses' responsibility to help
address those issues;
To encourage people’s involvement, thus enabling everyone to understand how the recycling
industry really works by providing video footage of all recycling processes;
Ultimately, we endeavor to assist the recycling industry to showcase their businesses, skills and
particular areas of expertise via the World Wide Web.

5. - Application form

6. - Organization chart
Quân: Marketing
Tuấn: Finance
Thanh: HR
Nguyên: R&D
4 đứa: Manufacturing
- Resume of team member

7. SECTION 2: DEVELOP
- Which steps does 3R take to give back to the community?
We want to give back to the communities that have given so much to us and others over the
years. With this sense of community in mind, we take absolute pride in our participation with
programs that are dedicated to community service.
Going Green
Industry trade shows and conferences are fun for lots of reasons – interactive sessions, tours and
workshops, networking, and of course the exhibit hall. Walking in to see endless rows of
elaborate displays set up with products and colorful images, paired with a top-notch sales team,
is arguably the best asset a conference has to offer. Exhibiting gives companies a great
opportunity to get in front of an audience and really connect with the audience; not to mention,
the swag – the free stuff. Who doesn’t love a free pen, tote bag, beer cozy, coaster, key chain, or
any other piece of branded goody that exhibitors have on display? We all love it.
Well, we got to think: What if we could change that? What if we had a conference giveaway that
would be memorable while also retaining our core business value that waste by any other name
is still exactly that – waste? The solution was simple – turn it around and give back the green
instead of giving it away.
Instead of a traditional giveaway, we have created “Give Back the Green” – a pledge program to
plant a tree for every visitor we talk with at the 3R conference booth. At our booth, you will find
a ballot box with a green sign on it – when we receive a business card or make a great connection
over conversation, one tree, at the value of $1, is pledged towards a monthly contribution to
Vietnam Forests. We are also accepting cash donations that we will match as part of the overall
pledge. Our “green” giveaway has already received great reception and feedback from
conferences since January, and we plan to continue the program throughout 2013 with quarterly
updates on total donations made.
3R builds waste-free solutions for our clients every day – it’s time to take a page from that book
and apply it to our outreach initiatives. If you attend a conference with us, please make sure to
visit our booth and plant a tree. You’ll get a sticker to show off on your badge and can still pick
up a recycled-content pen to add to your collection.
One Block at a Time
This upstart student organization was founded with the intention of cleaning up the area around
District 7’s campus and they plan to do it one block at a time. We believe raising awareness
about recycling is vital and what better place to do it than one of the most influe ntial places in
District 7 and District 1? We’re proud to work with such an enterprising and forward thinking
group as One Block at a Time. As they continue to grow and spread the message about recycling,
we will continue to support them with advice and resources.

8. Camp of Champions Recycling
Down near District 7, there is a farm with acres upon acres of land. While this land made for
exceptional farmland, it was realized that it could serve another purpose. From the cornfield was
carved a large open field where high school athletic teams from around the state could come for
a team building camp. As one would expect, a high school athletic team produces a lot of
recyclables while practicing in the heat of summer. In our ongoing effort to support and give
back to communities, we provide our services to the Camp of Champions because we believe we
should help communities grow whenever possible. Local schools that have benefitted from our
services include Dinh Thien Ly High School, ABC International School, and so on.
- Which steps does 3R take to help protect the natural environment?
Focus on Education
In addition to supporting ad hoc community projects by contributing time, expertise or resources,
we also run education program to teach local schoolchildren about nature conservation and the
importance of protecting our wildlife.
Of their own accord, our staff are particularly community minded and will often support other
staff and community members in times of need.
Partner Up with Local Businesses
Programs can also work with local businesses to create can collection programs that will benefit
the non-profit. For many companies, it is important to give back to the community, and a soda
can recycling program is a great way to support a charity while at the same time helping the
environment. The cans can be collected by offices, departments, or individuals and then given to
the charity or community group to redeem at their local metal recycling facility.

9. SECTION 3: EMPLOYEES
Programs for employees: The Waste Reduction Team
The waste reduction team is a group of employees who are responsible for many of the tasks involved in
planning, designing, implementing, and maintaining the program. A team approach allows these tasks to
be distributed among several employees and enables employees from all over the company to directly
contribute to reducing waste.
Typically, members of your waste reduction team are responsible for:
 Working with company management to set the preliminary and long-term goals of the waste
reduction program.
 Gathering and analyzing information relevant to the design and implementation of the program.
(This is done through a waste assessment.)
 Promoting the program to employees and educating them about how they can participate in the
effort.
 Monitoring the progress of the program
 Periodically reporting to management about the status of the program.
The size of your team depends on the size of your company and should be representative of as
many departments or operations as possible.
 The ideal candidate for a one-person team would be an individual who wears many hats and is
familiar with the overall operations of your company.
 A two-person team might consist of a company manager and an administrative or technical
support person.
 Larger businesses might opt to create a team of employees from different departments to
encourage widespread input and support. These individuals can include environmental managers,
building supervisor, technical or operational staff, administrative staff, maintenance staff, and
waste management staff.
Team members can be volunteers or appointed members. Members must be enthusiastic about
the waste reduction program and able to commit time to the effort.
Company management or the team should appoint a knowledgeable and motivated team leader.
Depending on the size of the company and the type of program being implemented, the position
can require a significant amount of time and energy. The leader must be capable of directing
team efforts; administering the planning, implementation, and operation of the waste reduction
program; and acting as a liaison between management and the team. Likely candidates include a
facilities manager, an environmental manager, or an employee who has championed waste
reduction in your company. If possible, the task should be incorporated into the person's job
description.
Once your team has been established, members should meet regularly to develop a plan and
begin program implementation large facilities incorporating many different options will need
several months to start up a program. Department-specific or more modest programs might be

10. implemented in less than a month. Some businesses might even be able to implement simple
options within a matter of days.
In any case, the investment of time and resources at this stage will likely be returned by the
savings realized through a successful waste reduction program,
Program Goals
While the general objective of any waste reduction program is to reduce the amount and/or
toxicity of municipal solid waste being generated, your first task as a team will be to work with
management to establish and record specific, preliminary goals for the program. These goals
might include enhancing the company's corporate image or increasing operational efficiency.
The goals should be based primarily on how much waste reduction is possible given the level of
effort that the company is willing to dedicate to the task.
The goals set by the team will provide a framework for specific waste reduction efforts to follow.
Keep in mind, however, that the preliminary goals set by the team should be flexible, as they
might need to be reexamined and adjusted as specific waste reduction options are considered
later on.
Notifying Personnel
Once the general direction of the waste reduction program has been established, present the
program to the rest of the company. This is a good opportunity to get employees excited and
generate some momentum behind the team's efforts. The first step is an announcement from the
president or representative of the upper management of the company, demonstrating that the
program has full management support and is a high priority for the company. The announcement
should:
 Introduce employees to waste reduction.
 Explain how waste reduction can benefit both the company and the environment
 Outline the design and implementation stages of the program.
 Offer the team leader's name and number and encourage employees to contact him or her with
any ideas or suggestions.
Your program is more likely to succeed if you solicit suggestions from employees for reducing
waste. To reduce paper, the announcement should be posted in a prominent place, circulated, or
distributed through electronic or voice mail, if available. Throughout the duration of the program,
periodic communications (in the form of centrally posted memos or announcements, for example)
can help maintain employee support, Employees are likely to appreciate being asked to join in
your company's waste reduction efforts, and such offers will encourage consistent participation.

11. SECTION 4: Product line 3
- Create
Pen holder
Portfolio
Flower Vase
Baking Exempla
- Material
Used Straw
Core of used tissue
Used Plastic Bottle of Water
Used Carton box
Paper pin
Paper
- Tool
Scissor
Ruler
Pencil
Glue
Glue – gun
Cutting paper knife
- How to make
- Function

12. Pen holder: hold pens, pencils, brushes, studying tools -> Arrange things nice and clean -> Easy
to find and use
Flower vase: hold flowers, decorate -> Beautify your space
Portfolio: hold papers -> Put things in order -> Easy to find and use
Exempla: bake cakes, jelly or shape clay -> Beautify and specialized your cakes, jelly, pudding
or clay toys.
- How it helps the environment
Reduce the amount of bottles of water, cores of toilet paper and straws being thrown away
to the landfill.
After all, landfill trash stays around for a very long time. That's because landfills are designed to
bury trash, not break it down. They are airtight, so oxygen and moisture do not break down the
trash the same way they would in a dump. Because trash is protected from decomposing,
landfills have been known to keep newspapers intact and easily readable up to 40 years later.
When a landfill closes, the site and its groundwater must be monitored for up to 30 years!
Landfills cause another problem in addition to taking up lots of space. The assortment of
chemicals thrown into landfills, plus the chemicals that result when garbage breaks down and
blends into a toxic soup known as leachate, creates huge amounts of pollution. Leachate can
drain out of the landfill and contaminate groundwater supplies. Today, impermeable clay caps
and plastic sheeting prevent much of this run off, making the landfills much safer than they were
just a few decades ago. Still, any leachate is too much if it's draining into your neighborhood.
Reduce the amount of money used for buying new materials
Recycling has a variety of economic impacts. For the companies that buy used goods, recycle
them and resell new products, recycling is the source of all their income. For cities in densely
populated areas that have to pay by the ton for their landfill usage, recycling can shave millions
of dollars off municipal budgets. The recycling industry can have an even broader impact.
Economic analysis shows that recycling can generate three times as much as revenue per ton as
landfill disposal and almost six times as many jobs.
Using fewer natural resources
Making a brand-new product without any recycled material causes natural resources to deplete in
the manufacturing process. Paper uses wood pulp from trees, while the manufacture of plastics
requires the use of fossil fuels like oil and natural gas. Making something from recycled
materials means using fewer natural resources.
- Conclusion

13. The amount of rubbish we create is constantly increasing because:
 Increasing wealth means that people are buying more products and ultimately creating
more waste.
 Increasing population means that there are more people on the planet to create waste.
 New packaging and technological products are being developed, much of these products
contain materials that are not biodegradable.
 New lifestyle changes, such as eating fast food, means that we create additional waste
that isn’t biodegradable.
Environmental Importance
Recycling is very important as waste has a huge negative impact on the natural environment.
 Harmful chemicals and greenhouse gasses are released from rubbish in landfill sites.
Recycling helps to reduce the pollution caused by waste.
 Habitat destruction and global warming are some the effects caused by deforestation.
Recycling reduces the need for raw materials so that the rainforests can be preserved.
 Huge amounts of energy are used when making products from raw materials. Recycling
requires much less energy and therefore helps to preserve natural resources.
Importance to People
Recycling is essential to cities around the world and to the people living in them.
 No space for waste. Our landfill sites are filling up fast, by 2013, almost all landfills in
the VN will be full.
 Reduce financial expenditure in the economy. Making products from raw materials costs
much more than if they were made from recycled products.
 Preserve natural resources for future generations. Recycling reduces the need for raw
materials; it also uses less energy, therefore preserving natural resources for the future.

14. SECTION 5: RESOURCES
https://www.wm.com/about/company-profile/ethics/index.jsp
http://www.trashcab.com/about/
http://sustainability.about.com/od/GreenBusinessOperations/a/Developing-A-Recycling-Plan-
For-Your-Business.htm
http://www.epa.gov/wastes/conserve/tools/rmd/docs/nevada.pdf
http://www.madikwe.com/content/page/giving-back .
http://www.fptscrap.com/scrap-metal-recycling-programs-can-support-community-and-charity-groups/