Ethical branding presented by Anmol Chawla of Graphic era hill universty Dehradun

1. Submitted To
Dr. Vipul Jain
Submitted By
Anmol Chawla
MBA-”A”
Roll no. 15

2. Ethics has to do with what my feelings tell
me is right or wrong."
"Ethics has to do with my religious beliefs."
"Being ethical is doing what the law
requires."
"Ethics consists of the standards of behavior
our society accepts."
"I don't know what the word means."

3. Ethics:-
Ethics is based on well-founded standards of
right and wrong that prescribe what humans
ought to do, usually in terms of rights,
obligations, benefits to society, fairness, or
specific virtues.
Some years ago, sociologist Raymond
Baumhart asked business people, "What does
ethics mean to you?" Among their replies
were the following

4. Business ethics
Business ethics (also known as corporate ethics) is a form of
applied ethics or professional ethics, that examines ethical
principles and moral or ethical problems that can arise in a
business environment. It applies to all aspects of business
conduct and is rlevant to the conduct of individuals and entire
organizations. These ethics originate from individuals,
organizational statements or from the legal system. These norms,
values, ethical, and unethical practices are the principles that
guide a business. They help those businesses maintain a better
connection with their stakeholders.
Business ethics refers to contemporary organizational standards,
principles, sets of values and norms that govern the actions and
behavior of an individual in the business organization.

5. Code of Conduct: A code of business ethics
behavior. What is to be done for the welfare of
society and what to do. All traders must follow
this code of behavior.
Protects the social group: Business ethics
protects the various social groups of
consumers, employees, small businesses,
governments, shareholders, creditors etc.

6. Provides basic structure: Business ethics
provides a basic framework for business.
It gives social, cultural, economic, legal
and other business limits. Businesses
must be managed in these limits.
Volunteer: business ethics should be
volunteer. Traders need to adopt ethics of
their own business. Business ethics will
be like self discipline. It should not be
enforced by law.
Education and Guidance Required: Before
the introduction of business ethics,
businessmen must provide proper

7. Relative term: Business ethics is a relative
term. In other words, it changes business
from one business to another. It changes
from one country to another country. Can
be banned in other countries in a country
which is considered as good.
New concept: Business ethics is a new
concept. It is strictly followed in developed
countries only. It is not poorly followed in
the developing countries.
Long-term growth: Stability comes from a
moral long-term perspective that takes

9. Branding
The process involved in creating a
unique name and image for a product in
the consumers' mind, mainly through
advertising campaigns with a consistent
theme. Branding aims to establish a
significant and differentiated presence
in the market that attracts and retains
loyal customers.

10. An effective brand strategy gives you a
major edge in increasingly competitive
markets. But what exactly does
"branding" mean? Simply put, your brand
is your promise to your customer. It tells
them what they can expect from your
products and services, and it
differentiates your offering from that of
your competitors. Your brand is derived
from who you are, who you want to be
and who people perceive you to be.

11. 1. A good brand should be easy to pronounce.
2. It should be easy to remember.
3. It should be able to attract attention.
4. It should suggest the company or product image.
5. It should be easy to recognize.
6. The brand identity should be very clear.
7. The brand name should be registered.
8. A good brand should be easy to translate into all
languages in the markets where the brand will be used.
9. A good brand should suggest the product benefits or
suggest its usage.

12. Importance of Branding:-
Branding is absolutely critical to a
business because of the overall impact it
makes on your company. Branding can
change how people perceive your brand,
it can drive new business and increase
brand awareness.

13. A Brand Concept is a general idea and an
abstract meaning behind the brand
working as its true essence and character
that gives the consistency to the brand
and curates a distinctive identity in the
market and in the minds of the
consumers.

14. Key elements of branding
concept
BRAND NAME
TAGLINE
CREATIVE ELEMENTS
LANGUAGE
MESSAGES

16. ETHICAL BRANDING MEANS HAVING
AN IN-DEPTH KNOWLEDGE OF THE
ETHICS THAT SHOULD BE UPHELD,
NOT JUST IN SOURCING, CREATING,
AND SELLING PRODUCTS, BUT ALSO IN
THE WAY THAT THE STORY OF A
BRAND IS TOLD.

17. ETHICAL BRANDING MEANS USING
GRAPHICS, DIGITAL MARKETING,
SEO, AND CONTENT TO POSITION A
BRAND IN FRONT OF A SOCIALLY
AND/OR ENVIRONMENTALLY
CONSCIOUS AUDIENCE, OR
STRATEGIZING TO REACH AN
AUDIENCE WHO IS UNAWARE OF
THE IMPLICATIONS OF THEIR
PURCHASES, IN HOPES OF STEERING
THEM TOWARD ETHICAL
CONSUMPTION.

18. Ethical branding companies
Levi's.
PACT.
Everlane.
WedUP.
H&M Conscious.
Eileen Fisher.
Cuyana.

19. How Ethical Is H&M?
One step forward…
H&M has pledged to become 100% ‘climate positive’ by 2040 by using
renewable energy and increasing energy efficiency in all its operations. This
includes a commitment to making the first two tiers of its supply chain climate
neutral by 2030. It has also pledged to use 100% recycled or sustainable
materials by 2030. It’s great that H&M is emphasising sustainability, but
these are only targets, and 2030 is still some time away.
H&M has also been named as one of the most ethical companies in the
world by the Ethisphere Institute.
One step back
While the company has made definite progress on its 2013 commitments to
address labour issues, it has come in for some recent criticism. In 2018,
factories that supply H&M were named in reports by Global Labour
Justice detailing abuse of female garment workers. And earlier this year
labour rights organisations like the Clean Clothes Campaign pointed out that
H&M has not delivered on its 2013 promise to pay 850,000 workers a living
wage by 2018.