Business ethics provide principles and values to guide ethical behavior in business. Principles represent absolute boundaries of conduct based on concepts like freedom of speech. Values determine the importance of actions and ways of living that society enforces. While individuals aim to earn profit legally, unethical earnings damage a business's long-term survival. Social responsibility suggests businesses must act to benefit society. Codes of conduct formally define how organizations expect employees to resolve ethical issues and protect the environment, customers, and consumer rights.