These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.
Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.
It tells about the Marketing Ethics, why and how company follow the ethics in marketing. It is well concluded and you get much knowledge by this presentation.
This slideshow covers the importance of using conscious marketing as a business. It covers business ethics and steps to follow in order to be considered ethically responsible.
Q1 Why have ethics and social responsibility become so important .docxmakdul
Q1: Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm’s strategic plan?
Marketing ethics and social responsibility are considered to be very important and critical in the implementation of strategic planning in any organization. Frequently issues related to ethics and social responsibility arise in organizations and depending on the weight of such issues some firms have developed a negative public reputation that eventually affected their profitability with some being destroyed completely. Hence firms are laying more emphasis on ethical conduct as an important pillar within their strategic market planning with an intention of enhancing the customer relationships through enhanced trust. A firm’s ethics and social responsibility closely relate to changes in government laws and stakeholder demands. Overall established ethics and social responsibility is a plus for any firm because it improves profits and the company’s marketing performance. Notably marketing ethics are not attained by employing ethical people but rely on a well-defined and compliance program that must be initiated and implemented by the firm’s managers.
Hence customer demands and growing regulations in business have necessitated that firms have marketing ethics and social responsibility framework from where they can operate. This is most suitably integrated into the strategic market planning process. History reveals organizations that were adversely affected because they engaged in ethical misconduct. Comparatively recovering from poor performance is far easier for any firm than recovering from ethical misconduct. Ethical misconduct has far reaching consequences that touch on the reputation of the organization. This directly affects the activities of a firm and has adverse effect on its profitability. Apart from losing out on the direct customers, a firm may also lose out on indirect partners who get a negative perception of the organization through the media and public opinion. There have been known cases where such issues resulted in aggressive campaigns and product boycotts leading to low sales and earnings.
Q2: Draw, label, and explain the pyramid of social responsibility. What are the requirements for a firm if it truly wants to be ethical and socially responsible?
The social responsibility pyramid consists of four dimensions that include the legal, ethical, economic and philanthropic. The economic dimension suggests that organizations have a responsibility to their shareholders. These shareholders are particular about the organization’s relationship with its stakeholders and this affects the firm’s reputation. This is associated with the organization’s earnings that are related to the shareholders investment. Economic responsibility will also enhance the organization’s environment in terms of increased income and employment whenever the organization operates ...
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. What it Means Corporations to Engage
in Conscious Marketing
Conscious marketing goes beyond just corporate social responsibility but
refers to the overall meaning and purpose of the company and its
marketing.
Corporate social responsibility is an important element of conscious
marketing, but they are not the same thing.
Corporate social responsibility implies a focus on the triple bottom-line of
good performance according to economic, environmental, and social
criteria. Therefore can support and help promote conscious marketing
3. Defining Conscious marketing & Ethics
It can be defined as companies that are both socially and environmentally
conscious and use ethical marketing practices
Conscious marketing involves a sense of purpose for the firm that is more
than simply making a profit by selling products and services.
It consists of four main principles: a greater purpose, consideration of
stakeholders, conscious leadership and culture, and ethics
4. A Greater Purpose
The greater purpose can mean a company should be in business to do
more than just make money.
In order to embody this ethical corporations realize that in order to
become successful over the long term, you must provide true value.
That comes from passionate people getting inspired about their work.
Having a an ethical work environment makes all this possible.
The actual purpose might vary, such as providing necessary products,
ensuring employment opportunities, or achieving greener production
methods
5. Consideration of Stakeholders
Firstly stakeholders of a company include: Employees,
customers, the marketplace, society, and the environment
Employees: A firm committed to conscious marketing treats its
employees with decency and respect.
Customers: When companies exhibit conscious marketing
principles, customers know that they can trust the firms to
provide healthy, ethically acceptable products and services.
6. Consideration of Stakeholders
Marketplace: An industry improves its practices and avoids scandals
Society: This stakeholder is local, national, or global communities.
Environment: The benefits of conscious marketing might include cleaner
air and water as well as healthier product options.
7. Conscious Leadership and Culture
A conscious culture is one in which both management and employees practice
self-awareness of the environment they’re part of,
A culture where everyone feels accountable, empowered, and expected to act in
a way that is in accordance with the culture the company seeks to foster
Conscious leaders focus on the whole company and realize that their role is to
create a culture of trust, care and expansive influence.
Conscious leadership creates many positive results like a great working culture.
8. Conscious Culture
Company’s who operate under a conscious culture is the cement
between leadership and employees,
Conscious culture fosters respect, dignity, and care, and builds trust
between a company's team members and its other stakeholders
Conscious cultures create a sense of fearlessness, openness,
welcomes, accountability, and transparency.
Companies with a strong culture also have a consistent stream of
referrals from employees, who recommend qualified and high-
quality applicants, and highly engaged workers.
9. Ethics
Marketing ethics is an area of applied ethics which deals with the
moral principles behind the operation and regulation of market and
it has profound benefits for companies
Focusing on ethical marketing will maximize customer satisfaction
and maintain consumer trust and brand credibility
In order to have ethical making decisions any action that is not
ethical or socially responsible, the conscious firm will make changes
to its marketing strategy
Being a part of an ethically responsible firm should be important to
every employee, but it is particularly important to marketers because
they interact most directly with customers and suppliers and make
decisions about how their products impact society and the
environment.
10. In Conclusion
Corporations can starting by stating social consciousness and
ethics in their corporate mission statement.
Corporations should institute policies and procedures to
ensure that everyone working for the firm is acting in an
ethically responsible manner.
Corporations can model their ethical policies after a well-
established code of ethics like the one provided by the
American Marketing Association.
Corporations can utilize a metric such as the ethical decision-
making metric in exhibit when making ethically sensitive
decisions