The document outlines a business design process for turning ideas into a business model through planning, execution, learning, and deciding on next steps in short cycles. Key aspects of ideas are identified and tested through running experiments while implementing initial lean offerings to learn and generate revenue. Progress and learnings are tracked over cycles to adapt the plan by deciding whether to proceed, improve, pivot, or stop.

1. You do like Business Design, but
you don’t know how it really works ?
It is that easy! Turn your ideas
into a sound business model.
Identify critical aspects and run
experiments to test them.
Start implementing your initial
lean offerings to learn (and earn).
Track your activities needed to run experiments (3)
and build your lean offerings (4) in short cycles.
Decide after each cycle how
to react on your learnings.
Adapt your plan and go on
to eventually turn your ideas
into business - step by step.
BUSINESS DESIGN Process
1. PLAN
2. EXECUTE
3. LEARN
4. DECIDE
1
2
3
4
6
5
Bon voyage!
© 2014 Orange HillsTM
GmbH. All rights reserved.
Business Design is an integrative process model to turn ideas
into business under conditions of extreme uncertainties.
Orange Hills
TM
GmbH | www.orangehills.de
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7 weeks
+ Proceed
+ Improve
+ Pivot
+ Stop