Business Model Generation is a handbook that provides powerful strategic ideas and tools to help organizations design innovative business models. The book was co-created by 470 practitioners from 45 countries and takes a visual approach to explaining common Business Model patterns. It teaches readers how to systematically understand, design, and implement a new business model or update an existing one to help organizations adapt to new realities and get ahead of competitors. The book also shares practical innovation techniques used by leading global companies and is intended for executives, consultants, and leaders looking to embrace new models of value creation.