1. BUSINESS DESIGN IN A NUTSHELL
© 2014 Orange HillsTM GmbH. All rights reserved.
Then you hear about a new approach,
called Business Design.
They tell you this...
+ Plan less and execute early
+ Learn about core assumptions
+ Reflect on your learnings
+ Decide to change or keep focus
Business Design GAME| Playing seriously with innovation Design your business in your browser | http://www.rapidmodeler.de
You are working really hard
on something new, right?
What people oen tell you is...
You do learn and plan
your heart out.
But, no matter how hard you try...
...the chance is high your plan
won’t survive first contact with reality.
It is all about
‘planning to learn’
rather than
‘learning to plan’.
...to build something
customers want and
embraces your unique
personality!
1. LEARN
2. PLAN
3. DECIDE
4. EXECUTE
1. PLAN
2. EXECUTE
3. LEARN
4. DECIDE
1
2
3
4
6
5
Bon voyage!
Business Design is an integrative process model to turn ideas into business
under conditions of extreme uncertainties.
Orange HillsTM GmbH | www.orangehills.de
Follow us on Twitter: @orangehillsgmbh
...to deal with uncertainties.
+ Product
+ Service
+ Soware
+ Business model