Orange Hills is a a specialized strategy consultancy. We support managing directors, board members and business owners of IT and service companies to develop and implement innovative strategies, services and business models.

1. © Copyright by Orange HillsTM GmbH. All rights reserved.
STRATEGY CONSULTANCY UND COACHING
From ideas to market success
Introduction of Orange Hills GmbH | Dr. Bernhard Doll | doll@orangehills.de
Munich | September 20th, 2014

2. © Copyright by Orange HillsTM GmbH. All rights reserved – 2
New thinking for new business
Orange Hills is a a specialized strategy consultancy.
We support managing directors, board members
and business owners of IT and service companies to
develop and implement innovative strategies,
services and business models.
01
We develop innovation
We analyze your customers, markets and your
business, and develop winning strategies and
business models – to make sure you will stay
successful in the future.
02
We implement innovation
We implement innovative strategies and
business models close to the market. In short
project cycles, we test and evaluate what works
in reality and contributes to your success.
03
We teach innovation
We teach your employees to setup, manage
and control innovation processes
independently, to turn ideas into business for
your company.
Our focus lies on:
+ visual modeling of innovative strategies,
services and business models,
+ hypotheses-driven evaluation of future
scenarios and prototyping,
+ agile implementation and acceleration of
innovation processes.
We have been working for clients, e.g.:
Our partners in research and teaching:
“Orange Hills is THE benchmark in the field of rapid
prototyping. [...] We have been able to exceed our set targets
and more importantly – create a movement! Looking forward
to the next gig with this innovative, professional and passionate
crew!“
- Wilfrid Kroath, Tieto Finland
According to a recent study of brand eins, Orange
Hills is ranked among the TOP 3 consultancies in
Germany for innovation, growth and new business
models (2014).

3. © Copyright by Orange HillsTM GmbH. All rights reserved – 3
How we work: Pragmatic, visual, fast
Der Ablauf illustriert exemplarisch unsere
Arbeitsweise. Anpassungen auf die jeweilige
Projektsituation sind meist erforderlich.
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+ “Customer Journey“
+ Customer matrix
+ Market
+ Trends
+ Organizational
strengths
+ Business ideas
+ Business models
+ “Profit Formula“
+ Business DNA
+ KPIs
+ Risks
+ Hypotheses
+ Experiments
+ Minimum Viable
Business (MVB)
+ Experiments: e.g.
+ Expert interviews
+ Prototyping
+ Crowd sourcing
+ Implementation of MVP / B
+ Evaluation of team performance
+ Analysis of results
+ Matching with KPIs
+ Evaluation
+ Optional: Modification of
+ Business model
+ MVP / B
B. Business model(s) C. Hypotheses E. Action PlanD. MVP / B
1 2 3 4 5 6 7 ReflectionWorkshop 1 Workshop 2Field research
A. Setup
7 weeks
1 day 1 day1 day
+ Business targets
+ Innovation team
+ Field research
F. KPIs
Feedback
m
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Success
m
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Success
This illustration depicts an exemplified process
how we organize projects. Adaptations are
usually required.
01 | We develop innovation 02 | We implement innovation
Visual tools – physical and virtual
m
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n
.
Success

4. © Copyright by Orange HillsTM GmbH. All rights reserved – 4
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Download
URL: bit.ly/1lQHcf7
Download
URL: bit.ly/1k5aV8O
Download
URL: bit.ly/1rMo2hP
Download
URL: bit.ly/UHYzra
Examples: Tools for Business Design
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Business model
+ Development of business
models as future scenarios
+ Visualizing links and
connections between
elements of a business
models
Hypotheses
+ Identification of critical
assumptions
+ Design of experiments to
systematically test
hypotheses
Action plan
+ Definition and control of the
innovation team’s activities
+ Reflection of output after
each cycle
+ Modification of business
model and offerings
MVP / B
+ Design of initial market
offering
+ Focus on minimum viable
business model (MVB)
1. Analogs
2. Antilogs
3. Test focus
4. Exploration / Experiments
5. Validation / Hypotheses
6. Validation / Experiments
1. Activities for experiments (7 weeks)
2. Activities for MVP / B (7 weeks)
3. Team performance
4. Output
5. Reflection
1. Customers & users
2. Brand & messages
3. Channels
4. Relationships
5. Offerings
6. Resources
7. Processes
8. Partners
9. Profit formula
DNA
1. User stories “must have“
2. User stories “should have“
3. User stories “could have
4. Non-functional requirements
5. Minimum viable business

5. © Copyright by Orange HillsTM GmbH. All rights reserved – 5
Rapid Modeler: Team software for Business Design
www.rapidmodeler.de
+ Work with your colleagues on new
strategies, services and business
models.
+ Develop hypotheses and track the
performance of your experiments.
+ Manage your agile innovation
projects online.
+ Share your results with partners,
customers and other externals –
visually, securely and fast.
powered by
HTML 5
Are you interested in
a customized solution?
e.g.
+ Adaptation of UI look & feel
(e.g. your logo, colors)
+ New features
(e.g. Powerpoint export)
+ Integration in your IT environment
(e.g. single sign-on)
Please contact us!

6. © Copyright by Orange HillsTM GmbH. All rights reserved – 6
You are looking for a new challenge and a
job that gives you meaning? Drop us a line
or give us a call:
Sabine Schön
E. jobs@orangehills.de
T. +49-89-4520545-21
Guido Redlich
+ Expert for marketing and
communication
+ Studied Communication and
Advertisement
+ Founder of multimedia
agency a.f.i.m. / TBWA
Who we are: Interdisciplinary excellence and passion
Dr. Bernhard Doll
+ Expert for business design
and prototyping
+ Major in Computer Science
and Social Sciences
+ PhD in Management from
TU München
E. doll@orangehills.de
Prof. Kathrin Möslein
+ Chair of Information Systems
I - Innovation and Value
Creation at University
Erlangen-Nürnberg
+ Director of CLIC at Leipzig
Graduate School of
Management (HHL)
+ PhD in Management
Sabine Schön
+ Expert for field research on
customer / market behavior
+ Major in Computer Science
and Media
E. schoen@orangehills.de
Dr. Christian Schüller
+ Expert for software
engineering & prototyping
+ PhD in Computer Science
from TU München
E. schueller@orangehills.de
Oliver Schmid
+ Expert for communication
and interaction processes in
organizations
+ Studied Communication,
Psychology and
Management
Fritz R. Pabel
+ Expert for learning
organizations and
communication
+ Major in Education and Fine
Arts
Marcin Kokott
+ Expert for business design
& prototypung
+ Trainer and business
consultant for companies
like Sony, E//, Tieto, NSN
E. kokott@orangehills.eu

7. © Copyright by Orange HillsTM GmbH. All rights reserved.
Orange HillsTM GmbH
Sendlinger Str. 29
80331 München | GERMANY
T. +49 (89) 4520545-0
F. +49 (89) 4520545-69
E. info@orangehills.de
W. www.orangehills.de
Follow us on Twitter:
@orangehillsgmbh
Orange Hills GmbH
Dr. Bernhard Doll
T. +49 (89) 4520545-14
E. doll@orangehills.de
Directions
By public transport:
+ U-Bahn: Station Sendlinger Tor – or –
+ S-Bahn: Station Marienplatz
within walking distance (2 min.)
Free
(up to 5 users per team)
By car:
+ Direction Munich Center / Marienplatz
+ Public parking area Oberanger (Oberanger 35)
within walking distance (2 min.)