The document provides guidance on developing a startup idea using the Business Model Canvas tool. The Business Model Canvas is a visual guide that helps shape business ideas in a simple, clear manner through multiple iterations. It examines nine key building blocks for a business model: customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, strategic partners, and costs. Developing an understanding of each building block is important for building a viable business model and startup idea.

1. BUILD YOUR STARTUP IDEA
By Co.Lab.Orate Coworking
Hosted By Raghuveer Kovuru, B.Com, MBA, CWA, ADR
Founder. Entrepreneur. Startup Consultant

2. “Ideas not coupled with action never
become bigger than the brain cells they
occupy”
- Arnold Glasow

3. The Business Model Canvas
 Developed by Alexander Osterwalder in 2008
 A visual guide to building your business model
 Ideas take shapes in a simple and lucid manner
 There is no one best business model
 Multiple iterations lead to considerable success

5. Customer Segments
• Segment Dimensions (Single Vs. Multi-Sided)
• Segment Composition (Micro Level Inspection)
• Problems, Needs, Habits & Current Alternatives
What do customers want?
Who is your target audience?

6. Value Proposition
• Standing out is crucial
• A unique selling point
• Preference over current alternatives
What problem are you addressing?
Does your USP align with segments?

7. Distribution Channels
• Bridges between customers and products
• Direct & Indirect Channels
• Superior supply chain
How does your product reach your customer?
How well can you establish sales?

8. Customer Relationships
• Mode of relationship
• Customer engagement
• Recurring business & service
How does the customer interact with you?
Does it differ between your segments?

9. Revenue Streams
• Models of Revenue
• Product – Price Exchange
• Ideal Pricing
What will customers pay you for?
In what manner will they pay you?

10. Key Resources
• Strategic assets
• Better placed than your competitors
• Required to carry out crucial activities
What do you need to conduct business?
Are you product driven or service oriented?

11. Key Activities
• Day to day tasks of running the business
• Utilization of key resources
• Essential for value proposition
What activities are core to your business?
What steps are crucial to drive value?

12. Strategic Partners
• More value driven through partnerships
• Key partners can execute certain key activities
• Essential partners for smooth execution
What is that you cannot do?
Who can be your business catalyst?

13. Costs
• Cost driven Vs. Value driven
• Lean approach to building a business
• Identifying crucial cost components
What are the major costs?
Can you stay lean?

14. LET’S GET PRACTICAL