Communication is the sharing of information or intelligence between individuals through meaningful interaction. It can be verbal, written, formal, informal, upward, downward, or horizontal. Verbal communication is oral while written is in documented form. Formal communication follows organizational structures and procedures while informal is free-flowing. Upward communication allows employees to provide feedback, downward shares policies and instructions from management, and horizontal occurs between peers.

1. Md.Faizan
Shafeeq.Ah
Subject: Business
Communication
Lecture & Guidance BY
Mrs:Priyanka
Presentation Topic: Communication

2. What is communication
• Communication is a word of Latin
origin.”Communis”, which means common, it
means sharing of information or intelligence.
It is sharing ideas, thought, facts, opinion,
information and understanding from one
person to another.

3. Definition of communication
• “Communication is the process of meaningful
interaction among human beings. More
specially , it is the process by which meaning
are perceived and understandings are reached
among human beings.”

4. Types of
communication
On the basis of
Expression
Verbal
Written
On the basis of
organisation
structure
Formal
Informal
On the basis of
direction
Upward
Downward
Horizontal

5. On the basis of Expression
• Verbal communication: In this case of verbal
communication everything is oral and there is
nothing in black and white.
• Written communication: It is always in black
and white

6. On the basis of organisation structure
• Formal communication: Are mostly in black &
white. It derive their support from the formal
organisational structure.
• Informal communication: On the other hand
are free from all sorts of formalities. They are
based on the informal relationship between
the parties.

7. On the basis of direction
• Upward: Reaction & suggestion from employee,
their grievances, etc. Helps in motivation of
employee.
• Downward: It flows from the uppermost level of
management towards the operative force. It
include rules & regulation, orders, policies,
instruction, guidelines.
• Horizontal: It is lateral or crosswise
communication, if it takes place between two
subordinates of the same superior.