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Bus 540 presentation cherri_edmond
- 1. BUS 540 presentation: Case Study: Success Story of “85°C Café” Cherri Chiang Edmond Low Cherri Edmond Confidential
- 4. Introduction of 85°C Café (85 Café) Cherri Edmond Confidential
- 12. Conquer….. Edmond Confidential Page
- 16. 85°C Café Marketing Mix Strategy The four “P”s: Product, Price, Place, Promotion Cherri Edmond Confidential
- 17. Product Cherri Confidential Page
- 21. Product Cherri Confidential Page
- 28. 85°C Café Corporate Identity Cherri Edmond Confidential
- 36. Thank you so much Cherri Edmond Confidential
- 37. Appendix Cherri Edmond Confidential Page
Editor's Notes
- In reference to 85C
- One day in Taiwan, after a business meeting, a boss took a group of young businessmen to a five-star hotel to celebrate their success with afternoon tea.
- after a business meeting, a boss took a group of young businessmen to a five-star hotel to celebrate their success with afternoon tea. Peering into of cafe, the boss discovered not only a glass window, but a division between two worlds. Inside, life was posh and relaxed whereas outside was busy and rushed.
- after a business meeting, a boss took a group of young businessmen to a five-star hotel to celebrate their success with afternoon tea. Peering into of cafe, the boss discovered not only a glass window, but a division between two worlds. Inside, life was posh and relaxed whereas outside was busy and rushed.
- Peering into of cafe, the boss discovered not only a glass window, but a division between two worlds. Inside, life was posh and relaxed whereas outside was busy and rushed.
- Upon entering the cafe, he also found that the prices were too high for everyday businesspeople to enjoy their favorite drink on a whim.
- At that moment, he decided to build a cafe which breaks down that division and allows everyone to enjoy five-star quality without worrying about their wallet running empty.
- Thus Cafe’s journey begins… July 2004, the born of the first shop at Bao-Ping, Taiwan. July 2004 - Opened first shop in Bao-Ping, Taipei County. Create record of serving nearly 2000 guests per day and selling more than 2300 cups of coffee in one day. August 2004 - Opened second shop in Yuan Toun, Taipei County. November 2004 - Opened third shop in Goun Yi, Taichung City. Beginning of franchising 85°C name. Jan 2005 - Opened the 10th franchise store. April 2005 - Opened the 30th franchise store. 8 May 2005 - Sold over 15000 Mother's Day cakes. August 2005 - Won the National Outstanding Company & 1 st Consumer Brand, ROC September 2005 - Won the 2005-2006 Best Product of Golden Diamond Prize, ROC. October 2005 - Opened the 50th franchise store. November 2005 - Won "The TOP Popularity Cafe" in a Yahoo Taiwan Online Poll. It showed Starbucks trailing at second place. January 2006 - Opened the 110th franchising store. reports an average income of up to NT$ 1,800,000 dollars and net profit of NT$ 150,000 to NT$ 700,000 dollars each shop per month. June 2006 - A total of 230 stores so far, and continually increasing...
- Thus Cafe’s journey begins… July 2004, the born of the first shop at Bao-Ping, Taiwan.
- 85°C is the perfect drinking temperature to enjoy your cup of coffee. To us, the name symbolizes our devotion to providing coffee of the highest quality. We hope to give our customers the best drink possible by paying careful attention to every detail which may affect its taste. Our goal of perfection extends to all of our products, not just our coffee
- 85C envisions being the leading cafe franchise based in Taiwan, and becoming internationally recognized for our high quality products and services. 85C also strive for continuing success by building strong and profitable relationships with our franchisees. company
- The headquarters of is located in Taichung City, whereas the Taipei Branch officeis in the Wugu Industrial Area of Taipei County. Both places have offices, central kitchens, and logistic systems in order to satisfy the national and global needs.
- Continuing success Cafe’s development team is constantly creating and researching new products, flavors, and techniques to deliver the freshest and best tasting coffee, cakes, and breads. An extensive product line is more than a cafe. We also feature a bakery with over 80 varieties of fresh breads that are baked hourly. Have a cup of coffee, enjoy a delicious cake, and take home your favorite bread for later. This all inclusive shop will delight all of your senses and change the way you think about the perfect cafe.
- In Taiwan, one coffee from Starbucks will cost you $3, and right now you can enjoy the same quality with 1/3 price. So, what will you choose? Market demand 。 Experienced five star hotel chefs 。 Prices everyone can afford 。 Welcoming decor ‧ Major trend in line with market, both to meet consumer demand for tasty and healthy
- SI 店面識別 (Store Identity): display a poster of five start chef in every store to always make buyer know that their products are five start quality. , five-star presentation on behalf of the management team to create than the average takeaway coffee chain high, friendly, but the price not that bad as far a good impression of Starbucks Coffee 。
- BI 活動識別 (Behavior Identity) : interviewed by Business magazine, award winning report to public..
- MI 理念識別 (Mind Identity) : those characters go into every corner and every one, so that everyone can enjoy five-star treatment at anywhere and anytime. Five star chef makes five star product that gives sense of reliability to buyers. If there is a line or the store is packed, most people will have an idea that the food must be good, it’s like a grantee sign.
- VP 陳列展現 (Visual Presentation):use large and clear cake cabinet to attract buyer the first second they walk in the store.
- is a cafe and bakery specializing in coffee, cakes, and breads. We use premium Guatemalan coffee beans and serve the freshest gourmet baked goods. Each cup of coffee is brewed individually with grounded beans. All of our chefs have worked in five-star hotels and have created each cake to uphold high culinary standards at affordable prices. The first Cafe opened in Bao-Ping, Taipei in July 2004. The cafe set extraordinary records serving more than 2,300 cups of coffee to nearly 2,000 guests every day. Within one and a half years, Cafe expanded to 137 shops throughout Taiwan, creating a new trend in the food industry. Each cafe serves coffee , tea, cakes, and breads, and offers a comfortable atmosphere for everyone to relax and enjoy a meal or snack at any time of day. Come watch our chefs prepare your food in our open kitchen or choose your favorite cake from our display. Cafe was built on the idea of providing the best quality products, which can usually only be found in five-star hotels, and offering them at low prices for everyone to enjoy. Our cakes and breads have been praised by top food enthusiasts and thanks to our wonderful customers, we received the Most Popular Cafe award from Yahoo Taiwan in 2005. Cafe continues to grow and currently has 156 cafes in Taiwan. We estimate by the end of 2006 we will become the largest coffee franchise in Taiwan with over 230 stores. With our combination of high quality, original products, dedication to continued innovation, and outstanding customer service, we are continuing to expand globally.