Bernardo Bellini is leading retailer of dinnerware, flatware, cookware, tableware and kitchenware products of Turkey with 105 stores.

2. COMPANY HISTORY
Bernardo Bellini was established in 1984
everything start with a single store.
After that we started to import glassware
and giftware products, to increase our
market share. In 2000 we decided to open
up new stores in different cities in Turkey.
When we reached 2004 we opened our first
Bernardo Bellini concept store where clients
may find dinner sets, tableware products
and wide range of kitchenware products.

3. WHAT WE DO?
We are a retailer company that has 105 stores within Turkey and
we want to increase that number up to 150 in 5 years.
Our business model is based on
the wedding shopping list, daily
table tops and kitchenware
products.

4. OUR VALUES We would like to provide high
quality services and products to
our customers.
In order to do this we focus on
customer satisfaction because we
intend to create long term
relationships with our customers
and clients. Besides that we want
to customize our product range
and to promote most up dated
products and designs to table top
and kitchens.

5. TARGET CUSTOMER FOR
BERNARDO BELLINI
Our target customer is a woman, who has the taste for her home. She prides
herself on her home, especially when she is noticed by others. Ideally, she
becomes a cheerleader. This women looks for 'special things’ for herself or as
a gift for a woman who close to her. She wants something different from
what everyone else has.

6. She loves ‘shopping' and sharing this experience with others. She
seeks out unique or original things that show her uniqueness,
Live or work in the city
Mostly professional
18 to 50 years old
Earn US$ 15.000 annually and up
Believe in paying a premium for quality products

7. SCOPE OF WORK
We want to give franchises
out of Turkey and share all
the experience that we
earned, including product
range, store concept, visual
merchandising and sales
strategies as well.

8. WHAT IS
OUR INTENTION?
We intent to expand our
market especially through
countries that have similar
culture and tradition of
tableware and kitchenware.

9. Bernardo Bellini provides 5 year spare part
guarantee for the ongoing dinner sets.

10. OUR DESIGNS AND PATTERNS
ARE DEFINITELY EXCLUSIVE!
Each porcelain and bone china sets are
designed exclusively for Bernardo Bellini.
Each season we renovate our product
range. Our customers believe that
Bernardo Bellini always ensure the
trendiest collections …
In addition , we study on theme-
collections related to a specific age, or on
special projects. “Istanbul Collection” , or
“Ottoman Collection” are among
examples of such theme-collections.

11. REQUIRMENTS OF
BERNARDO BELLINI
The buyer who wants to be a distributor
has to provide a certain business plan
for next 5 years
The store location has to be on a main
street or in a well known shopping
center.
The store catchment area is supposed
to be at least 300.000 inhabitants.
Average Bernardo Bellini store has at
least 100-120 sqm retail space plus 15%
storage room.
Exclusive Bernardo Bellini interior
design is required.

12. SUPPORT OF
BERNARDO BELLINI
Bernardo Bellini is not required
royalty or entrance fee.
Product training.
Staff training.
Visual merchandising assistance.
Architectural assistance.

13. SUPPORT OF
BERNARDO BELLINI Bernardo Bellini provides 5 year
spare part guarantee for the
ongoing dinner sets.
If the entrepreneur provides a
media plan which must be
approved by Bernardo Bellini,
Bernardo Bellini may join in
advertisement expenses
according to purchasing value.

14. THANK YOU FOR YOUR ATTENTION…