This document summarizes Aaron Friedman's presentation on multi-channel coordination within inbound marketing. He discusses the challenges of getting different departments like IT, legal, and branding teams aligned on marketing strategies. Friedman argues for more collaboration between teams using tools like Google Docs. He also stresses the importance of understanding each department's goals and building SEO into overall content strategies. The presentation ends by proposing an integrated marketing strategy that coordinates efforts between various teams like marketing, creative, PR, and SEO to improve results.
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
These are the slides from the August 13 Social Jack Presentation: Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales. During the session we covered the following topics:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
Slides from the June 4 Social Jack Webcast LinkedIn Social Selling: 5 Easy Steps to Convert Connections to New Sales
In this brief session we learned how to:
Optimize your profile
Attract new prospects
Leverage your connections to close business
Increase targeted referrals
Gain more powerful introductions
Expand your pipeline
Find new business channels
Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://facebook.com/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
Forward Progress, Inc.
"Growing Your Business Beyond the Vision"
www.forwardprogress.net
Selling Marketing Ideas to your company & bossesWil Reynolds
So, you are inspired, now is the time to get stuff done. How do you sell marketing ideas to your company? How do you get buy in? How do you pitch? How do you analyze impact?
This presentation given at State of Search in Dallas, outlines a framework of selling ideas, and making friends throughout your company, starting with your boss. The tactics SEO's need to deploy should include a consultants framework.
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
These are the slides from the August 13 Social Jack Presentation: Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales. During the session we covered the following topics:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
Slides from the June 4 Social Jack Webcast LinkedIn Social Selling: 5 Easy Steps to Convert Connections to New Sales
In this brief session we learned how to:
Optimize your profile
Attract new prospects
Leverage your connections to close business
Increase targeted referrals
Gain more powerful introductions
Expand your pipeline
Find new business channels
Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://facebook.com/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
Forward Progress, Inc.
"Growing Your Business Beyond the Vision"
www.forwardprogress.net
Selling Marketing Ideas to your company & bossesWil Reynolds
So, you are inspired, now is the time to get stuff done. How do you sell marketing ideas to your company? How do you get buy in? How do you pitch? How do you analyze impact?
This presentation given at State of Search in Dallas, outlines a framework of selling ideas, and making friends throughout your company, starting with your boss. The tactics SEO's need to deploy should include a consultants framework.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Un-trepreneurship - My struggle with being an accidental entrepreneurWil Reynolds
Just my story on how I got to do what I am doing, how I didn't actually want to start my business, how I had basically no choice, and jumped and did it. Outlining how I kept to my beliefs, how that got difficult as I got bigger, and how I eventually got peaceful with the fact that scale isn't a bad thing.
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
Disruption, Loyalty, and the role SEO plays in customer lifecycleWil Reynolds
In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.
Using LinkedIn for Your Business and CareerRachel Yeomans
How to use LinkedIn effectively for personal and professional use. LinkedIn profile optimization, LinkedIn company pages, LinkedIn groups and privacy/best practices for all of the above.
Search London Panda, Penguin and Google AuthorshipJ Turnbull
Discover how to identify bad links and why it is important to remove irrelevant links. Learn about the importance of authorship despite the removal of the Google authorship photo.
Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...John Readman
An overview of what are the important areas to focus on in digital and online marketing, to improve online branding, SEO, user experience and engagement.
How To Build Powerful, Profitable Relationships on Facebook... and Beyond!Mari Smith
In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service.
===
How To Build Powerful Relationships on Facebook and Beyond
Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you:
- how to connect with, and court, power influencers
- proven organic ways to expand your reach and click-through rate
- specific steps to growing your email list using Facebook
- and much more!
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Un-trepreneurship - My struggle with being an accidental entrepreneurWil Reynolds
Just my story on how I got to do what I am doing, how I didn't actually want to start my business, how I had basically no choice, and jumped and did it. Outlining how I kept to my beliefs, how that got difficult as I got bigger, and how I eventually got peaceful with the fact that scale isn't a bad thing.
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
Disruption, Loyalty, and the role SEO plays in customer lifecycleWil Reynolds
In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.
Using LinkedIn for Your Business and CareerRachel Yeomans
How to use LinkedIn effectively for personal and professional use. LinkedIn profile optimization, LinkedIn company pages, LinkedIn groups and privacy/best practices for all of the above.
Search London Panda, Penguin and Google AuthorshipJ Turnbull
Discover how to identify bad links and why it is important to remove irrelevant links. Learn about the importance of authorship despite the removal of the Google authorship photo.
Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...John Readman
An overview of what are the important areas to focus on in digital and online marketing, to improve online branding, SEO, user experience and engagement.
How To Build Powerful, Profitable Relationships on Facebook... and Beyond!Mari Smith
In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service.
===
How To Build Powerful Relationships on Facebook and Beyond
Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you:
- how to connect with, and court, power influencers
- proven organic ways to expand your reach and click-through rate
- specific steps to growing your email list using Facebook
- and much more!
Dr. Tracy Wilson:the 4G practice comes alive; ParkerVegas; CLA affiliate trackfletch5
Join Dr. Tracy Wilson, master chiropractic communicator as he links the message of innate healing to the use of CLA's Insight scanning and the development of a 4G family practice
Busca explicar como se realizan los distintos tipos de entrevistas en todo momento dentro de una empresa. Así mismo busca enseñar cómo realizar cada una de ellas y las capacidades que debe tener un buen entrevistador para llevarla a cabo sin ningún inconveniente
Es una práctica cotidiana, que empleada de una manera adecuada, ayuda a recabar datos importantes, ya que, es el primer acercamiento entre la organización y el aspirante que desea prestar sus servicios para la misma.
La entrevista permite establecer un dialogo cara a cara con el candidato y obtener información sobre las características, aspiraciones, ventajas, capacidades, debilidades, etc., que lo caracterizan, de igual forma, permite observar al entrevistado, porque el lenguaje corporal, bien interpretado, permite determinar la coherencia entre lo que el entrevistado dice y lo que expresa su cuerpo.
One of the biggest factors in the gender pay gap is that women are less likely to negotiate their salaries - but just telling us to ask for more money oversimplifies the issue. Get real, actionable strategies for researching and negotiating salary, especially for women in tech.
Tragging RFID Solutions | حلول اعمال معتمدة على تقنية RFIDJalal Yehya
جميعنا يحب عمله. انه مصدر رزقه، فخره واعتزازه. وكلنا يطمح الى تنمية وتوسعة اعماله والوصول بها الى قمة النجاح، واسلوب ادارة الاعمال اليومية هو الذي يحدد نحاج او فشل اعمالك.
تراغينغ تركز على جعل ادارة اعاملك بسيطة، سريعة ودقيقة. وذلك بجعل مواردك تدير نفسها بنفسها من خلال تقنيات الـ IOT «انترنت الاشياء».
لان اعمالك تستحق!
شركة تراغينغ ش.م.م. هي متخصص في انتاج حلول الاعمال المعتمدة على تقنية الـRFID تحديد الهوية بالموجات اللاسلكية، والـ NFC التواصل قريب المدى. تنتج الشركة العديد من حلول الاعمال.
للمزيد من المعلومات حول تراغينغ وخدماتها
http://www.tragging.com/ar/
Advanced Product Quality Planning (APQP) is a structured method of defining and establishing the steps necessary to ensure that a product satisfies customer's requirements and expectations.
Educating the ruling class at ses chicago 2012Aaron Friedman
This was a presentation I put on at SES Chicago helping spread the message that SEO and social for the sake of SEO and Social is pointless. It has to be part of something larger.
Data visualization storytelling and reporting #BrightonSEO - Aaron FriedmanAaron Friedman
This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
My SEO presentation at the Vancouver Wordpress conference. I was trying to get people thinking about bigger picture factors in SEO (homeruns) rather than just tools like Yoast (taking swings).
Developing your professional brand onlineTory Smith
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
LinkedIn: How the Next Generation of Networking Can Work for You - Dean DeLis...Social Jack
This slidedeck supplemented Dean DeLisle's discussion with the National Association of Dental Plans on how LinkedIn's network can benefit dental insurance professionals.
SEO 101: An Intro to Search Engine OptimizationUpTikMedia
The following slideshow was presented by Brady Callahan - on behalf of UpTik Media - to a class at Lee University. The subject of the presentation is An Introduction to Search Engine Optimization, or more informally, SEO 101. Topics covered in this presentation range from (but are not limited to): the history of search engines, what SEO is, how search engines crawl the Web, how websites can be optimized for search, how search engines rank pages, the power of Google+, schema markup, machine learning, and more.
LinkedIn: How to Close More Sales through Your Connections - Forward Progress...Social Jack
With over 300,000,000 professionals on LinkedIn, your immediate network is connected to more business prospects than you might realize. Join us to learn how to harness the power of your network to be found by your prospects before your competitors.
Forward Progress has trained over 85,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract second and third degree prospects
-Increase targeted referrals
-Expand your pipeline
-Discover new business channels
To receive the webinar’s recording, complete our registration form to receive the webinar recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?
Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 CroatiaPeter Mesarec
5 things that make or break the SEO success of e-commerce website. Change this 5 things and your e-commerce will be an organic success and Google will rank it much better.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
Similar to Aaron Friedman - Multi Channel Coordination Within Inbound Marketing - KahenaCon 2013 (20)
Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript F...Kahena Digital Marketing
Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. @aaronfriedman
I Am Aaron Friedman
Who Am I?
Director of SEO at Kahena Digital
Marketing
Connect @aaronfriedman
Blog: http://digitalhighrise.com
Made Aliyah:
May 22 2013 Yep, 5 days ago
24. @aaronfriedman
• “Our queue is 3 months long”
• “We have no bandwidth”
• “We are already doing SEO”
• “Sure thing” (blatantly
ignored)
IT Pushback
25. @aaronfriedman
• “We need legal review”
(2 months later)
• “We can’t say that”
• “We can say that, except
change all the words”
Legal Pushback
26. @aaronfriedman
• “We make bicycle
stabilization and traction
surfaces, not tires”.
• “Sorry, that keyword
doesn’t work with the
messaging”
Branding Teams Pushback
http://stevesagjournal.com/wp-content/uploads/2011/02/brand_identity.jpg
27. @aaronfriedman
• “Too much content to
keep track of”
• “Content is useless”
• “Not enough content
being generated”
General Content Confusion
http://im.myincredible.com/wp-content/uploads/2011/03/1-content-is-king.jpg
28. @aaronfriedman
SEOs,
SOMETIMES…
VS.
• Improve Revenue
• Drive Relevant Traffic
• Own the Internet
Things are so messed up within your
organization and people are so not
aligned doing what they are supposed
to be doing which is driving success and
helping your organization grow and
only looking out for themselves that
they interfere with the bottom line and
royally EFF things up </rant>
Expectations vs. Reality
57. @aaronfriedman
Connect with them.
Find Common Ground
Geek About Their things…
…Not just SEO
Image Source: http://selfexceed.com/wp-content/uploads/2012/07/Worry-free-268x300.jpg
59. @aaronfriedman
Build SEO Into Your
Content Strategy
Let Me HELP You
Image Source: http://family.go.com/images/cms/parenting/man-girl-chore-photo-240x240-j-5295467.jpg
60. @aaronfriedman
Ask Them...
• How Do You Use
The Web?
• What Keywords are
important to you?
• What Areas Do You
Need Help In?
• Where Do You See
Competitors
Beating You?
Image Source:
http://loyolagreyhound.com/polopoly_fs/1.1771286.1289490016!/image/
1708218709.jpg
64. @aaronfriedman
Lets Create an Integrated Marketing Strategy
Together
Marketing
Creative
Copywriters
Developers
PR & Media
Partnerships
Marketing
Strategy
• Designers: Ensure that creative and
usability are inline with user queries.
• Copywriters: Optimize content and
recommend new, trending
opportunities
• Developers: Optimize code. Inform
Meta Data.
• PR and Media: SEO friendly press
releases, social media, and other forms
of outreach
• Marketing Strategy: Support
messaging, especially in digital space
SEO
SEO
SEO
SEO
I have seen how long and how much internal politics can damage success. I want to share with you some tips based on my experience. But first, lets talk about you.
That’s right… there are a LOT of complications. Things are rapidly changing. It’s not enough to Just want to Be Found. We will get back to this. But how about this one…
Forget the engines, what about the team internally
Everyone is trying to push themselves ahead, at the expense of the organization…
Every time I send a reco to IT, I literally pray. 9 tiems out of 10, what I awntimplimented is completely ignored or not as expected.
Legal can be insane with their knit picking. I suppose I get it. Who wants to get wrapped into a lawsuit. Society has tried us to trust no one. It makes perfect sense.
They’ve probably fought a lot of the battles over wording and content. They get it. SEO isn’t just about data. There is an art form to it. You try keeping a title tag below 65 characters and still get the message across. But branding doesn’t care.
Some companies have too much content generated hence penguine and panda affecting … some can’t generate any. No chance they will ever rank
This Organization is a mess, I will never connect the pieces
B/c we get customer experience, we are in the data, and we follow the guiding principle from Google “optimize for the users”. We are user centric.We understand all these.And we understand that we need the other departments to make these work.
Who optimizes a page like this?No wonder you don’t have the organization on your side!I am not saying its not important. It is. But you are missing a crucial component.
This is where you take link building, and social and content creation ideas… and you fuse it all together.
To explain,We are now regularly having calls with clients PR and Social Media teams to organize our efforts to best be efficient and use each other's talents- We optimize the press release, they send it out.We work to create an infographic, the social team pushes it.Since our client is quite opinionated and often changes direction, it's best that we are all connected so we know what's going on with the campaign holistically.
if your Search and Online Ads teams or campaigns are not talking to one another, sharing data, running experiments, and leveraging each others successes – YOU’RE DOING IT WRONG!“if your social media campaign - be an infographic, a video, or an awesome exclusive piece of content or contest is being run and not coordinated via search so that when people look for it they find it in an engaging an easy way, or not harnessing our doing outreach to earn links to that content or page - you're doing it wrong
Win over the other departments
Designers: Work with designers to ensure that creative and usability are inline with user queries. Copywriters: To optimize content and recommend new, trending opportunitiesDevelopers: To optimize code - impacting architecture and interactive featuresPR and Media: Develop and implement SEO friendly press releases, social media, and other forms of outreach/linkingMarketing Strategy: Support messaging, especially in digital space