This document discusses how archives and cultural heritage institutions are changing their approaches to engage with new digital audiences and technologies. It encourages GLAMs (galleries, libraries, archives, and museums) to publish their collections online, engage crowdsourcing projects to enrich data, be creative in experiments, collaborate across institutions, and share information widely. While individual GLAMs may have limited resources, the document suggests taking small steps like starting with easy collections and focusing on specific subjects to make an impact and remain relevant in a digital world that is constantly evolving.