The Future is a Monstrous & Marvelous  M A S H u P  ! Want to join? Wayne  Hodgins
[email_address] Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
www.creativecommons.org
Grand Vision In a word? PERSONALIZATION (Or if you insist on a prefix call it..) me Learning! Personalized Learning Experiences for every person every day all 6.4 billion of us  -- every day!! Just for me and just right: Time, place, amount, device, medium, way…  On demand, adaptive Markets of one:  Billions of Markets Learning in ALL forms: Formal AND informal not just online, on computer, on screen, etc, but everywhere, every time “ Capitalizing on EVERY Teachable Moment”
Maybe Goldilocks had it right all along? The ideal is  “just right”…. Just the right  CONTENT , to Just the right  PERSON , with Just the right  PARTNERS , at Just the right  TIME , on Just the right  DEVICE , in Just the right  CONTEXT , and Just the right  WAY ……… UP
Mashups? A  mash up  is a website or web application that  seamlessly combines content from more than one  source into an integrated experience. Content used in mashups is typically sourced from a third party via a public interface or  API . Other methods of sourcing content for mashups include  Web feeds  (e.g.  RSS  or  Atom ) and  JavaScript . The etymology of this term almost certainly derives from its similar use in  pop music . Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. Source:  http://en.wikipedia.org/wiki/Mashup
Mash up Quotes: Nowadays, there's a lot of talk about  Web 2.0 , web mashups,  Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse."  Sho Kuwamoto "We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications."  Vint Cerf
That’s SOOOooooo yesterday Dad! Wayne’s definition: A  mash up  is a unique assembly of bits & pieces from more than one source into a single integrated whole. Mashups are for EVERYTHING! Music Content Wiki, blogs Searching/finding Tag Clouds Events Competencies, people What else can YOU think of?
ELF: eLearning Framework http://www.elframework.org/framework/
Tag Clouds (example from Flickr)
Zoom Clouds
  |   Home   |    About Mash up Camp   |    Mash up University   |    Blog                    Important Notice:  Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list.  To add yourself to the waiting list, go to the  Camp registration page .    The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left:  Ward Cunningham leads a discussion  Middle:  Attendees get ready to propose sessions  Right:  Lawrence Lessig leads a  discussion about Creative Commons   Moderately useful blurb on unconferences     Inserted from < http://mashupcamp.com/ > Class Schedule Register Sponsors Hotel Info   Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information  
Pandora and the Music Genome Project
Long Tail The future of business is selling less for more The economics of abundance Creative squandering Don’t do one thing; do it all Don’t store some; store it all;  don’t sell one piece of content, sell it all Market of one is the biggest of all? The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! &quot;The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print” BUT, that isn’t why WE care about the Long Tail………….
Scarcity Abundance
Anatomy of the Long Tail Courtesy Wired magazine
Courtesy Wired magazine
Web 2.0 Over Hyped;  Under Estimated
Web 2.0
Web 2.0:  Over hyped, under estimated Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA:  Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA:   Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)
Web 2.0 Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA:  Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA:   Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)
“ C -ing the Future” C onnected,  C ollaborative C onversational    MASHUPS CONNECTED COLLABORATIVE CONVERSATION
Wayne’s 3 C’s for Web 2.0: C ONNECTIONS: With people With things With code C OLLABORATION: With others With content With code C ONVERSATIONS: More than “just” communication Unexpected consequences and emergent behaviors    MASHUPS
Wiki Watch: Collaborative and community editing and authoring Authoritative? Wikiality!! New form of information organization Dynamic contextual assemblies Relationships “ information cloud” Metadata driven
Web 2.0 worth checking out: Digg MySpace Technorati Wikipedia Wetpaint YouTube Pandora Mashup.com Wikicalc Writely Del.ico.us Flickr Pandora Music Genome
Parting Thoughts: Think about inverting the norms: Producers become consumers Consumers become Producers Turning customers into employees (eg content contributors) Employees as customers (using your own) Serious Play ; how are YOU learning? Reading or listening NOT ENOUGH! Largely experiential now Try out some of the previous list Develop skill of  UNLEARNING Switch your watch hand No directories!
Thank You! For Questions & Comments please contact: [email_address] And as of next week: www.autodesk.com/waynehodgins

The Future is a Monstrous & Marvelous Mashup!

  • 1.
    The Future isa Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins
  • 2.
    [email_address] Strategic FuturistPresident & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
  • 3.
  • 4.
    Grand Vision Ina word? PERSONALIZATION (Or if you insist on a prefix call it..) me Learning! Personalized Learning Experiences for every person every day all 6.4 billion of us -- every day!! Just for me and just right: Time, place, amount, device, medium, way… On demand, adaptive Markets of one: Billions of Markets Learning in ALL forms: Formal AND informal not just online, on computer, on screen, etc, but everywhere, every time “ Capitalizing on EVERY Teachable Moment”
  • 5.
    Maybe Goldilocks hadit right all along? The ideal is “just right”…. Just the right CONTENT , to Just the right PERSON , with Just the right PARTNERS , at Just the right TIME , on Just the right DEVICE , in Just the right CONTEXT , and Just the right WAY ……… UP
  • 6.
    Mashups? A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience. Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript . The etymology of this term almost certainly derives from its similar use in pop music . Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. Source: http://en.wikipedia.org/wiki/Mashup
  • 7.
    Mash up Quotes:Nowadays, there's a lot of talk about Web 2.0 , web mashups, Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse.&quot; Sho Kuwamoto &quot;We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications.&quot; Vint Cerf
  • 8.
    That’s SOOOooooo yesterdayDad! Wayne’s definition: A mash up is a unique assembly of bits & pieces from more than one source into a single integrated whole. Mashups are for EVERYTHING! Music Content Wiki, blogs Searching/finding Tag Clouds Events Competencies, people What else can YOU think of?
  • 9.
    ELF: eLearning Frameworkhttp://www.elframework.org/framework/
  • 10.
    Tag Clouds (examplefrom Flickr)
  • 11.
  • 12.
      |   Home  |    About Mash up Camp   |    Mash up University   |    Blog                    Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page .   The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons   Moderately useful blurb on unconferences   Inserted from < http://mashupcamp.com/ > Class Schedule Register Sponsors Hotel Info   Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information  
  • 13.
    Pandora and theMusic Genome Project
  • 14.
    Long Tail Thefuture of business is selling less for more The economics of abundance Creative squandering Don’t do one thing; do it all Don’t store some; store it all; don’t sell one piece of content, sell it all Market of one is the biggest of all? The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! &quot;The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print” BUT, that isn’t why WE care about the Long Tail………….
  • 15.
  • 16.
    Anatomy of theLong Tail Courtesy Wired magazine
  • 17.
  • 18.
    Web 2.0 OverHyped; Under Estimated
  • 19.
  • 20.
    Web 2.0: Over hyped, under estimated Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA: Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA: Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)
  • 21.
    Web 2.0 Definingcharacteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA: Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA: Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)
  • 22.
    “ C -ingthe Future” C onnected, C ollaborative C onversational  MASHUPS CONNECTED COLLABORATIVE CONVERSATION
  • 23.
    Wayne’s 3 C’sfor Web 2.0: C ONNECTIONS: With people With things With code C OLLABORATION: With others With content With code C ONVERSATIONS: More than “just” communication Unexpected consequences and emergent behaviors  MASHUPS
  • 24.
    Wiki Watch: Collaborativeand community editing and authoring Authoritative? Wikiality!! New form of information organization Dynamic contextual assemblies Relationships “ information cloud” Metadata driven
  • 25.
    Web 2.0 worthchecking out: Digg MySpace Technorati Wikipedia Wetpaint YouTube Pandora Mashup.com Wikicalc Writely Del.ico.us Flickr Pandora Music Genome
  • 26.
    Parting Thoughts: Thinkabout inverting the norms: Producers become consumers Consumers become Producers Turning customers into employees (eg content contributors) Employees as customers (using your own) Serious Play ; how are YOU learning? Reading or listening NOT ENOUGH! Largely experiential now Try out some of the previous list Develop skill of UNLEARNING Switch your watch hand No directories!
  • 27.
    Thank You! ForQuestions & Comments please contact: [email_address] And as of next week: www.autodesk.com/waynehodgins