The document provides an overview of intelligent content and the evolution of content on the web. It defines intelligent content as content that expresses meaning in an open way such that data, information and knowledge can be accessed by people and applications. The document discusses how content on the web has evolved from documents with links to include more user-generated content and social aspects. Examples of intelligent applications that intersect multiple data sets are mentioned. The talk concludes by discussing different types of structured content and how the internet is evolving into a complex system with the web providing the basis for the nervous system.

1. Opening Keynote Address Salim Ismail January 29, 2009

12. More pattern matching

16. And a few companies…

20. Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Internet Information Flows Open Syndication or Branding Pings Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Garden DBs

21. Blogs Aggregators RSS Feeds Browsers Web Pages Search Engines Internet Information Flows Pings Open Syndication or Branding craigslist Closed Syndication or Branding Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Gardens

22. Four key drivers… Syndication XML Low Latency Great UX

24. Internet 3.0 We are increasingly watching … Messaging Request Response Publish Subscribe What’s your email address? Sending What’s your Website? Searching What’s your Blog/FB/Tw Watching Information Exchange Patterns Evolution of the Internet 80s Email 90s Web Browser 00s RSS Aggregator

28. Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines We are just at the beginning Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email) Twhirl EMAIL !!! Walled Garden DBs craigslist

30. Web Architecture – Dion Hinchcliffe

35. A Social Graph (400

38. Example: Confabb

39. Live Traffic

41. Intelligent Yelps Doctors Service Types Bars Location Mechanical Turk Restaurants Ratings Comments Reputation Favorites Sophisticated (intuitive) PM Contextual/Conditional Pattern Matching Basic (Numerical) Pattern Matching

43. Layered Intelligence GPS GPS Navigation RFID Robotics Mechanical Turk Sensors Supply Chain Mechanical Turk Crowd-Sourcing Sophisticated (intuitive) PM Contextual/Conditional Pattern Matching Basic (Numerical) Pattern Matching

48. Types of Structured Content Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Walled Garden DBs Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email) 80s Email 90s Web Browser 00s RSS Aggregator Messaging Request Response Publish Subscribe What’s your email address? Sending What’s your Website? Searching What’s your Feed/Blog? Watching Information Exchange Patterns Evolution of the Internet

49. CONTENT ON THE WEB Crowd-sourcing ideas Artist: Aaron Koblin

51. Layered Intelligence Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Sophisticated (intuitive) PM Contextual/Conditional Pattern Matching Basic (Numerical) Pattern Matching

52. Thanks…. http://salimismail.com ww.twitter.com/salimismail