The document discusses the rise of social media and its impact on society. It explores how social media has transformed how people discover, read and share information through user-generated content and dialogue. Examples like Wikipedia, YouTube and Facebook are presented to show how social media has scaled and changed how information is accessed and distributed. Challenges to existing laws around copyright, privacy and free speech are also discussed as social media and the internet make copying and sharing information easier.

1. Mathias Klang SOCIAL MEDIA

2. Why is social media important What changes?

3. EVERYTHING REALLY!

4. Sweden is home to one of the most famous social media sites in the world... No, its not Ikea

6. The development of torrent technology is a direct consequence of the law

8. You will not find understanding in a legal statutes

9. PIERRE BOURDIEU "social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."

10. Family, clan, tribes

11. Post-industrial society

12. Gift Giving Mauss The Gift (1924)

13. A need to belong A need to contribute Recognition/Reputation Gifts/Obligations

14. Whats missing? is this society not built by law?

15. 2/3 of the world internet population visits social media sites Nielsen, Global Faces & Networked Places, 2009

16. But do networks exist? Milgram – Small world Six degrees of separation

17. SIX DEGREES OF KEVIN BACON

18. ” Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about…” Doctorow asocial media, asocial nets

19. Networks & Media

21. MEDIA

22. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content . It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, maj 2009)

23. From consumers to producers... Works, comments, tags, recommendations...

24. CULT OF THE AMATEUR

26. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch

27. The digital revolution has opened many new and inexpensive methods of distribution, but it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media. Rupert Murdoch (augusti 2009)

32. WIKIPEDIA – source of all knowledge 13 000 000 articles 3 000 000 In English 345 446 in Swedish Tillväxt svenska wikipedia

33. The original version of this image was created in October 2006, using volumes 25cm high and 5cm thick (some 400 leaves), each page having two columns, each columns having 80 rows, and each row having 50 characters, ≈ 6MB per volume. As English Wikipedia has 4.4GB of text (October 2006) ≈ 750 volumes. Note that these are conservative estimates, and don't include images, tables, templates etc. which probably take up more surface than the text which describes them.

34. YOUTUBE

36. 100 000 000 clips viewed daily

37. Oct 04: 1,000,000 Apr 05: 10,000,000 Feb 06: 100,000,000 May 07: 500,000,000 Nov 07: 2,000,000,000 Nov 08: 3,000,000,000 Oct 09: 4,000,000,000

38. SOCIAL MEDIA

39. What about the networks?

42. “ People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Mark Zuckerberg, 2010

44. The meaning of: Friend Unfriend

45. “ New” issues Friends with family? Friends with boss?

46. MATS MÜGGE ” Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”

48. TWITTER (2006) January - February 2009 twitter grows by 1382% ABout 3 000 000 tweets every day

49. Gossip 4 Dimension Conversation News

50. The long approach HISTORY

51. Writing: An information system where storage is outside the human body. Independent of space and time.

52. The history of writing is all about reducing production costs

53. Copies Cost Initial cost First Copy In a digital environment the cost of copying moves towards zero. In an Internet environment the cost of copying is shared by the end user Analogue Digital

55. FUNDAMENTAL SHIFT

56. Copyright Law (Statute of Anne 1710) Modern Swedish 1960 ANALOG

57. Free Speech Sweden (free press) 1776 US Constitution (1 amend) 1791

58. Privacy Right to Privacy 1890 Modern Swedish Datalagen 1973 Modern European (DP directive) 1995

59. Can copyright, privacy & speech still be regulated by law? Should they be?

60. FREE, or the evolution of business models

61. Software

63. Richard Stallman has proved empirically that economic rewards are not a prerequisite for creation

64. The Search Engine To google... (since 1997/1998)

65. The Database Since 1990

66. The encyclopedia Since 2001

68. Jimmy Wales showed that Stallman's ideas could scale and include a hugely differentiated group

69. Google Earth Google Maps Google Books

70. NEW? SCALE & COSTLESSNESS

71. 2000 2001 2002 2003 2005 2004 2006

72. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Blogger 1999

73. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999

74. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life Skype My Space

75. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life Skype My Space Digg Facebook

76. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life Skype My Space Digg Facebook Ning YouTube

77. 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life Skype My Space Digg Facebook Ning YouTube Twitter Spotify

78. THE END OF FORGETTING - curse of perpetual memory

79. Social Change?

80. Life is organized by technology

81. Main argument today: if copying costs move towards zero then law must create artificial barriers...

82. But law attempts to ignore technology FAIL :)

83. This argument forgets technology & society

84. LAW PROGRAMMED & CONTEXTUAL SOCIAL RULES ARCHITECTURE

85. THE DISRUPTION OCCURS WHEN THE TECHNOLOGY, WHICH IS INTRODUCED EFFECTS THE SOCIAL ARRANGEMENTS AROUND WHICH WE BUILD OUR LIVES

87. Impulse: control

88. Command & Control is an inefficient system To be used with care!

89. This problem will be solved later, first we just have to... FAIL :)

91. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things.

92. Law, Contracts & Licenses RIGHTS

93. Regulation thru code & contract more efficient Where does this leave the state? Where does this leave our rights?

94. Governments, Organizations & Families POWER

95. The power of Social media: Speech

96. But it makes surveillance easier too...

97. The knife incites to violence - Plato TECHNOLOGY

98. New Social Skills?

99. PROTESTS

100. Animals Rights Alliance

101. Starbucks Protest

102. Single Danish Mother

103. TACK!