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1. LO: To be able to explore the use and
impact of persuasive devices
Step 1: To understand a range of persuasive devices
Step 2: To apply this knowledge by identifying and analysing persuasive
devices in Old Major’s speech
Step 3: To create an advertising poster for Animal Farm using persuasive
devices

2. Step 1: To understand a range of persuasive devices
Definitions:
Rhetorical question: A question that does not require the reader to
answer
Repetition: Repeated words, phrases, sentence patterns or ideas
Rule of Three: Three words, ideas or sentences linked together to
emphasise a point
Imperative: A word that gives the audience an instruction or order e.g.
‘take that…’
Emotive Language: The use of language that carries strong emotions,
designed to play on the readers’ feelings

3. Step 1: To understand a range of persuasive devices
Persuasive device Example
Rhetorical question Fantastic, fun and fabulous.
Repetition Buy now.
Rule of Three Do you need a holiday?
Imperative Please help these poor, helpless
animals.
Emotive Language Fun, fun, fun!
Task: Use arrows to match the persuasive device to the correct example.

4. Step 2: To apply this knowledge by identifying and analysing persuasive devices in
Old Major’s speech
Persuasive device Colour
Rhetorical question
Repetition
Rule of Three
Imperative
Emotive Language
Task: Highlight at least one example of each persuasive device in Old
Major’s speech. Use the correct colours when highlighting!