The document discusses social media marketing and provides examples of how various companies utilize social media platforms like Facebook, Twitter, YouTube, and LinkedIn for marketing purposes. Some key points include that social media allows for free and wide-reaching marketing, and case studies found that companies saw increased sales and profits from social media marketing. Specific tactics discussed include creating Facebook pages and ads, using hashtags and video on YouTube, and building professional connections on LinkedIn.

1. Social Media Marketing
Conducted By:
Engr. Md. Abdur Rashid

2. Overview
 Twitter and Facebook as tools that topple governments? We'd have laughed
off that idea a few years ago -- but the "Arab Spring" protests prove that
social media ignites (and spreads) passion and outrage better than any other
communication vehicle
What is it?
The use of social networks, online communities, blogs or any other
online collaborative media for marketing, sales, public relations and
customer service.

3. The Benefits of Social Networking
1. that it is free,
2. it takes very little time and you can reach millions of
people with one simple forum thread or bulletin
3. you can reach people from all walks of life and this may
indeed be better for your business in the end.
4. Increased Awareness of the Brand and Offerings
5. Increased Traffic
6. Improved SEO
7. Reduced Marketing Expenses (High ROI)
8. Forging New Business Partnerships (B2B increased)

4. Case Studies
 According to The Nielsen Company, the world’s leading marketing and
media information company
◦ world-wide usage of social networking sites has grown 82% in the past
year
◦ Social media networks and blogs consume nearly 25% of people’s
online time
 A recent poll by SaleSpider, asked 384 small and medium business
owners about their current and intended use of social media in 2011.
Of those asked,
◦ 75% plan to give social media an increased role in their marketing
plan,
◦ while 66% said social media has proven to improve their sales and
profits

5. Case Study of CM Photography Company
 Visit following Website -
http://www.facebook.com/CMPhotographics
 What did you saw?
CM Photography earned $40,000 over 12 months
period investing $600 at facebook add.

6. Case Study
 2010 survey by Fortune Magazine:
◦ 116 (23%) of the primary US corporations
listed on the 2010 Fortune 500 have a public-facing
corporate blog updated in the past 12 months.
◦ 298 (60%) of the new Fortune 500 companies
have regularly-updated corporate Twitter accounts.
This number is up dramatically from 35% last year.
◦ 280 (56%) of the 2010 Fortune 500 companies
have now a solid presence on Facebook.
◦ The Fortune 500 companies which regularly use
social media technologies belong to a wide spectrum
of industries.

7. Social Media Marketing Ways
 1 Social media outlets/platforms
◦ Social networking websites and blogs
◦ Cell phones
 2 Engagement
◦ Electronic engagements among customer and business men
 3 Campaigns
◦ Any Presidential Election
 4 Tactics
◦ Twitter
◦ Facebook
◦ Blogs
◦ LinkedIn
◦ Youtube
 5 Marketing techniques
◦ Like Targeting, COBRAs, and eWOM companies
 6 Social media marketing tools
◦ Social Bookmarking (bookmark is a locally stored websites at browser menu)
 7 Implications on traditional advertising
◦ Minimizing use
◦ Leaks
◦ Social media marketing mishaps

8. Stat of major Social Media
Website
Website Lunched User (2014)
www.facebook.com 2004 1.1 billion in 2013
www.youtube.com 2005 More than 1 billion unique
users visit YouTube each
month
www.twitter.com 2006 20 Crore
www.linkedIn.com May 5, 2003 23 million members since
December 31, 2013
www.plus.google.com 2011 2.50 Crore

9. Facebook Features Practice
 Home
◦ Accounts Settings
◦ Privacy Settings
◦ Logout
 Favorites
◦ Welcome
◦ News Feed
◦ Messages
 Lists
◦ Close Friends
◦ Family
 Pages
◦ Your created business pages

10. Open Account at Facebok
 Visit www.facebook.com
 Sign up
Open Business Page
 Login to facebook account
 Click on create Page
 Follow some steps
Open Add Page
Click on Create and Add

11. Open account at youtube
 Open free mail at www.google.com
 Visit www.youtube.com
For new user For Old user
Click on Create Account
Follow steps
Click on Sign in
Give user
Give password

12. Youtube Features Practice
 My Account (Example: engrmarashid1)
 Channel
Show Your videos
Add/Remove Comments at Chanels
Videos
See list of your videos
Click on upload (New video add mp4 type)
Click on upload video
Subscriptions
Add other user to your account
Click on subcription
Search others by name at search box
Click on subscribe
Inbox
Messages from/to other users
Settings
Personal settings changes
Click on save change
Sign Out
Quit from your account
It is must to do for your security purpose.

13. 8 YouTube Tips for Business Marketing
1. Give your business a face
 Try for Branding your company
2. Drive people to your website
 increase traffic and conversions.
3. Direct business link
 your video is to direct people to your website or business profile
4. NAP (name, address, phone number)
5. Use the description field
 YouTube is the second largest search engine in the world, so make
sure the description beneath your video has keyword relevant content
6. Focus on entertainment, not advertising
7. Get optimized
o Discover you from sea. SEO need keyword
8. Get collaborating
 ‘cross-promotion’ that join with other fellow.

14. Visit My Youtube Accounts
Visit
www.youtube.com/user/engrmarashid1

15. How Blogging?
 Sign up at www.youtube.com
◦ For this you have to be google email accounts
 Do Sign in
 Click on Press and Blog
 Click on Make Blog

16. www.linkedin.com
Major Features:
◦Profile Management
◦Add Company Page(More than 3 million
companies have LinkedIn Company Pages)
◦Jobs
◦Groups Discussion

17. www.linkedin.com
 To add a Company Page:
1. Move your cursor over Interests at the top of your
homepage and select Companies.
2. Click Create in the Create a Company Page box
on the right.
3. Enter your company's official name and your
work email address.
4. Click Continue and enter your company
information.
5. http://marketing.linkedin.com/
 Note: To publish your Company Page you must include a company
description (250-2000 characters including spaces), and company website
URL.

18. Thanks