The document outlines the concept of branding, defining it as the process of creating a distinct identity for products or services in the minds of consumers. It emphasizes the importance of brand protection through trademarks and the steps involved in building a strong brand, including research, design, and consistency. Additionally, it discusses the benefits of strong branding, such as increased customer loyalty and market recognition, while highlighting factors that can negatively impact a brand's reputation.

1. Building Strong
Brands
Submitted to: Miss Arooj Shahzad
Submitted by: Muhammad Zafar & Arooj Suleman

2. What Is Brand?
A brand is a product, service, or
concept that is publicly distinguished
from others so that it can be easily
communicated and usually marketed.
A brand name is the name of the
distinctive product, service, or concept.

3. Branding
Branding is the process of giving a
meaning to specific products by
creating and shaping a brand in
consumers’ minds.
Branding can be applied to the entire
corporate identity as well as to
individual product and service names.

4. Branding
It gives your company a unique
personality, and establish a
differentiated position in the market
that attracts the right customers.
It is a strategy designed by companies to
help people to quickly identify their
products and organization

5. Branding can be achieved
through
advertising and communications
product and packaging design
in-store experience
pricing
sponsoring and partnerships
The visual identity of the brand (logo,
website and colors, are just some
examples).

6. Brand Protection
Brands are usually protected from use by
others by securing a trademark or service
mark from an authorized agency, usually a
government agency.
Before applying for a trademark or service
mark, you need to establish that someone
else hasn't already obtained one for your
name.
you can do the searching yourself or can hire
a law firm for this process.

7. Brand Protection
Once you've learned that no one else is
using it, you can begin to use your brand
name as a trademark simply by stating it
is a trademark (using the "™" where it
first appears in a publication or Web
site).
After you receive the trademark, you can
use the registered symbol " ®" after your
trademark.

8. Brand Equity
 The value of a brand in the mind of the consumers

9. How to build a brand?
 To build a brand we have o follow these seven steps.
• Research your target audience and your
competitors.
• Pick your focus and personality.
• Choose your business name.
• Write your slogan.
• Choose the look of your brand (colors and font)
• Design your logo.
• Apply your branding across your business and
evolve it as you grow.

10. Brand Loyalty
Once a brand has created positive
sentiment among its target audience, the
firm is said to have built brand equity.
If done right, a brand results in an increase
in sales for not just the specific product
being sold, but also other products sold by
the same company.
This phenomenon is often referred
as brand loyalty.

11. How to Build Strong Brands?

12. Brand positioning &
Brand Name Selection
Brand Positioning: is the process of
positioning your brand in the mind of
your customers.
Brand Name Selection includes the
desirable qualities of a company or
organization.

13. Desirable qualities of a
company
 These are the Qualities the company Focus during Brand name selection process.
• Suggest benefits and qualities
• Easy to pronounce, recognize, and remember
• Distinctive
• Extendable
• Translatable for the global economy
• Capable of registration and legal protection

14. Brand Sponsorship
• Sponsorship is a powerful marketing
tool.
• A manufacturer can launch its own brand
or
• It can sell to resellers who give the
product a private brand.
• a manufacturer can join forces with
another company to co-brand a product.

15. Brand Development

16. Benefits of a strong brand
• It will add value to a company
• Requires less persuasion for consumers to use
other products from the same brand
• Can ensure a lasting customer relationship due
to trust
• It aids recognition in a cluttered marketplace
• Has the ability to command a premium
• Allows differentiation between very similar
products, for example still mineral water
• Can attract merchandising contracts
• Leads to the perception of quality

17. Factors that can damage the
brand
• Untrustworthy behavior
• Concern about public safety or health
• Poor customer service (at any level)
• Obvious company financial difficulty
• Poor quality products

18. Any Question??