Globalization, social trends, media, the environment, tourism and culture, regeneration, and legislation are key influences on the hospitality and catering industry that determine what it needs to offer customers. Well-known brands now exist worldwide, changing social habits and lifestyles have increased demand for convenience and experiences, concerns about health and carbon footprints shape menus and sourcing, and ethnic diversity and travel expose customers to new cuisines that establishments provide. Regulations on operations also impact the industry.

1. KEY INFLUENCES ONKEY INFLUENCES ON
THE HOSPITALITY &THE HOSPITALITY &
CATERING INDUSTRYCATERING INDUSTRY
There are a number of factors thatThere are a number of factors that
affect how/what our industryaffect how/what our industry
needs to offer its customersneeds to offer its customers

2. GlobalisationGlobalisation
Well known brands across all the sectors ofWell known brands across all the sectors of
the industry now exist worldwide. Thesethe industry now exist worldwide. These
includeinclude
 Hotel chains such as Hilton and Holiday InnHotel chains such as Hilton and Holiday Inn
 Restaurants such as Starbucks andRestaurants such as Starbucks and
McDonaldsMcDonalds
 Alcohol brands such as SmirnoffAlcohol brands such as Smirnoff
Q. How does this feature affect ourQ. How does this feature affect our
industry/customersindustry/customers

3. SOCIAL TRENDSSOCIAL TRENDS
Changes in society have led to changesChanges in society have led to changes
in eating habits. Customers wantin eating habits. Customers want
quick service and have more money toquick service and have more money to
spend on leisure (therefore food andspend on leisure (therefore food and
drink).drink).
Our eating and drinking habits have alsoOur eating and drinking habits have also
changed with people trying foods fromchanged with people trying foods from
across the world and increasedacross the world and increased
consumption in wines and spiritsconsumption in wines and spirits
Q. How has your lifestyle changed overQ. How has your lifestyle changed over
the last 5 yearsthe last 5 years

4. MEDIAMEDIA
The past ten years has seen an increasedThe past ten years has seen an increased
interest in cooking. Concerns about healthyinterest in cooking. Concerns about healthy
eating have changed menus on offer acrosseating have changed menus on offer across
the two sectors of the industry.the two sectors of the industry.
People are more interested in cookery and arePeople are more interested in cookery and are
keen to experience new cuisines and styleskeen to experience new cuisines and styles
of cookeryof cookery

5. ENVIRONMENTENVIRONMENT
Concerns about carbon footprints andConcerns about carbon footprints and
the effects on the climate are changingthe effects on the climate are changing
the way that food is sourced.the way that food is sourced.
Increasing pressure on theIncreasing pressure on the
environment means that locallyenvironment means that locally
produced foods and the provenance ofproduced foods and the provenance of
food is an important consideration tofood is an important consideration to
food preparationfood preparation
Q. What do you do to reduce yourQ. What do you do to reduce your
carbon footprintcarbon footprint

6. TOURISM ANDTOURISM AND
CULTURECULTURE
The influence of ethnic communities andThe influence of ethnic communities and
holidaying abroad has shown anholidaying abroad has shown an
increased interest in a wide range ofincreased interest in a wide range of
cuisines. This is reflected in the rangecuisines. This is reflected in the range
of food being offered by the industry.of food being offered by the industry.
Recent developments include theRecent developments include the
“Bar” style of eating with the opening“Bar” style of eating with the opening
of sushi and noodle barsof sushi and noodle bars
Q. Has this feature affected your lifestyle?Q. Has this feature affected your lifestyle?

7. REGENERATIONREGENERATION
Investment in inner and city areas hasInvestment in inner and city areas has
seen a growth in leisure andseen a growth in leisure and
entertainment industries with theentertainment industries with the
associated food and drink outlets thatassociated food and drink outlets that
these require. A range of foodthese require. A range of food
provision is now attached to almost allprovision is now attached to almost all
retail, leisure and entertainment outletsretail, leisure and entertainment outlets
Q. What local areas of regeneration areQ. What local areas of regeneration are
you aware of?you aware of?

8. LEGISLATIONLEGISLATION
Regulations and legislation willRegulations and legislation will
determine how our industry can anddetermine how our industry can and
should operate. Recent changes inshould operate. Recent changes in
laws have affected….laws have affected….
Licensing hoursLicensing hours
Food safetyFood safety
Environment and waste disposalEnvironment and waste disposal
Smoking in public placesSmoking in public places