This document summarizes several PR projects implemented by a Ukrainian PR firm, including campaigns promoting air conditioning companies and product launches. Specific cases discussed include a long-term PR campaign for an air conditioning distributor between 2001-2013, the launch of a new insulating material in 2012, and a dealer incentive tour in 2013. The PR firm utilized a variety of tools for each campaign, including press briefings, factory tours, seminars, social media, and advertising to effectively promote their clients' brands and products to target audiences.
The document provides summaries of several PR and marketing projects implemented for B2B companies in Ukraine. They include media tours of manufacturing plants, PR campaigns to increase brand awareness and promote new products, seminars, conferences and incentive tours for partners. The case studies describe the objectives, activities and positive results for the clients, such as increased media coverage, strengthened partnerships and dealer loyalty, and enhanced reputation as market leaders.
This document contains summaries of several PR projects implemented by Publicity Creating. They include:
1) A PR campaign for Lenovo that generated over 2,200 media mentions and 60 product reviews. Press events helped launch new smartphones.
2) Launching the ColorWay brand in consumables which increased sales 120% and established it as a top 5 player through media articles and events.
3) A radio, social media, and article campaign that successfully launched a new ColorWay product group called "chistilki" and established the generic term.
4) PR that helped make K-TRADE a leading IT distributor in Ukraine through exhibitions, press conferences, and celebrity events over 5 years.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
PR-support of master-classes on fitness that were organized to promote the TM «Jaffa Viva» by Vitmark on social media pages. The master-classes attracted 300 participants and generated over 80 posts and 14 participants in a quiz on the TM's social media pages. PR support strengthened the TM's reputation and attracted users' attention to the events.
A contest for journalists organized by various companies was an effective way to increase media loyalty and visibility for the companies. The contests attracted submissions from many prominent media outlets and allowed for informal contact between journalists and company management.
An integrated PR program for the "ECO Market" supermarket chain included press releases, a contest for journalists, and social media platforms that
The document describes several PR campaigns and projects implemented for various clients:
1. A campaign launched in 2012 to promote a new product line called URSA GEO for a Spanish insulation materials company entering the Ukrainian market. Activities included articles, exhibitions, and press briefings.
2. Promotion of an IT distributor at exhibitions over 5 years, helping them become a leading player through strategies like competitions and celebrity appearances.
3. Annual PR services and exhibition participation for a sanitary engineering company, including interactive demonstrations and partnerships with other brands.
YA Corporation is a full-service PR, advertising and promotions agency based in Moscow, Russia established in 1992. It has 45 employees and annual fee income up to £1.5 million. The agency has extensive experience working with clients across Russia and internationally, and provides a wide range of communication services including reputation management, government relations, and event planning. It prides itself on its team of experienced professionals and creative solutions tailored to each client's needs.
The PR project involved organizing a press conference to promote the international "Battle of Nations" project in Ukraine. The press conference was held in December 2010 at a news agency and aimed to inform Ukrainian media about the project, which organizes large-scale medieval battle festivals. Over 30 journalists attended and several publications resulted, helping increase awareness of the project in Ukraine.
The document provides summaries of several PR and marketing projects implemented for B2B companies in Ukraine. They include media tours of manufacturing plants, PR campaigns to increase brand awareness and promote new products, seminars, conferences and incentive tours for partners. The case studies describe the objectives, activities and positive results for the clients, such as increased media coverage, strengthened partnerships and dealer loyalty, and enhanced reputation as market leaders.
This document contains summaries of several PR projects implemented by Publicity Creating. They include:
1) A PR campaign for Lenovo that generated over 2,200 media mentions and 60 product reviews. Press events helped launch new smartphones.
2) Launching the ColorWay brand in consumables which increased sales 120% and established it as a top 5 player through media articles and events.
3) A radio, social media, and article campaign that successfully launched a new ColorWay product group called "chistilki" and established the generic term.
4) PR that helped make K-TRADE a leading IT distributor in Ukraine through exhibitions, press conferences, and celebrity events over 5 years.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
PR-support of master-classes on fitness that were organized to promote the TM «Jaffa Viva» by Vitmark on social media pages. The master-classes attracted 300 participants and generated over 80 posts and 14 participants in a quiz on the TM's social media pages. PR support strengthened the TM's reputation and attracted users' attention to the events.
A contest for journalists organized by various companies was an effective way to increase media loyalty and visibility for the companies. The contests attracted submissions from many prominent media outlets and allowed for informal contact between journalists and company management.
An integrated PR program for the "ECO Market" supermarket chain included press releases, a contest for journalists, and social media platforms that
The document describes several PR campaigns and projects implemented for various clients:
1. A campaign launched in 2012 to promote a new product line called URSA GEO for a Spanish insulation materials company entering the Ukrainian market. Activities included articles, exhibitions, and press briefings.
2. Promotion of an IT distributor at exhibitions over 5 years, helping them become a leading player through strategies like competitions and celebrity appearances.
3. Annual PR services and exhibition participation for a sanitary engineering company, including interactive demonstrations and partnerships with other brands.
YA Corporation is a full-service PR, advertising and promotions agency based in Moscow, Russia established in 1992. It has 45 employees and annual fee income up to £1.5 million. The agency has extensive experience working with clients across Russia and internationally, and provides a wide range of communication services including reputation management, government relations, and event planning. It prides itself on its team of experienced professionals and creative solutions tailored to each client's needs.
The PR project involved organizing a press conference to promote the international "Battle of Nations" project in Ukraine. The press conference was held in December 2010 at a news agency and aimed to inform Ukrainian media about the project, which organizes large-scale medieval battle festivals. Over 30 journalists attended and several publications resulted, helping increase awareness of the project in Ukraine.
The document announces the 6th International Business Forum called "Industrial Marketing B2BFest 2011: Marketing Strategies for International Market Entry" to take place on June 23, 2011 in Kyiv, Ukraine. The one-day forum will focus on proven methods for entering international markets and overcoming barriers to successful entrepreneurship. There will be presentations on Ukrainian goods breaking into the EU market and using marketing tools to attract foreign investments. Participants can receive discounts when registering.
Marco Tiggelman founded viniumwines in 2008 to provide strategic and tactical marketing support to wine brands. The agency invests in developing the wine category through knowledge building, innovation, and effective marketing strategies. Viniumwines works with international clients from various wine producing regions and specializes in brand development, trade marketing, media relations, retail support, and institutional development. The agency prides itself on confidentiality and has built its reputation on trust with a growing list of wine brand clients.
The document discusses the advantages of a marketing center belonging to a university in competing for new customers. It outlines three main advantages: 1) selecting and training potential employees from among students; 2) reducing project costs; and 3) providing innovative solutions at relatively low prices. The center aims to establish close business-science links through joint projects. It carries out various marketing projects and events to provide practical experience for students while developing the university's business reputation.
Granvis is a Ukrainian holding company that represents foreign partners in key industries including food processing, chemicals, and construction materials. It offers distribution, logistics, sales, and legal services to enter the Ukrainian market. Granvis has expertise in flexible packaging, aseptic packaging, building materials, chemicals, and veterinary products. It partners with leading international brands and serves major Ukrainian clients in food and beverages.
The document provides information about the Moscow International Festival of Advertising and Marketing "RED APPLE" held annually in Moscow, Russia. It discusses the history and founders of the festival since 1995. It also provides statistics about the 2008 festival such as the number of participating countries, accredited companies, advertising projects submitted, daily visitors, and partners. Details are given about the competitive, communication, and exhibition programs as well as the target audience and promotion strategy for the 2009 festival.
The New Fashion Zone platform aims to develop young Ukrainian fashion designers through an annual contest. The contest begins with hundreds of applicants submitting sketches, then progresses through casting and display of collections at the final event. Past winners have gained industry experience through collaborations and exposure at fashion weeks. The event brings together designers, experts, brands and the media to support the growth of Ukraine's fashion industry.
The Festival of Media MENA is a regional edition of the global FOM event that addresses the Middle East's growing creative industry. The 2016 event will include a 400-person conference discussing key issues in media, advertising, and marketing. It will also feature an exhibition for vendors and an awards ceremony recognizing the best creative work in the MENA region. The majority of attendees will come from the UAE, KSA, and other GCC countries.
The document provides an analysis of the lighting industry, including details on Exnovi Group and its lighting market strategy. It discusses the various lighting markets, Italian and international competitors, and Exnovi's focus on innovation through technology, collaboration, and a customized production approach to remain competitive in a changing global market.
Tatiana Radunskaya has over eleven years of experience in marketing and business development with FMCG companies. She has a track record of successfully launching new products, flavors, and categories. She developed communication strategies, advertising campaigns, and event marketing for juice and beer brands. Radunskaya also led technical projects involving packaging design and established collaborative relationships internally and with agencies. She is interested in startup opportunities, social projects, and marketing roles that allow her to work on large scale initiatives.
The document provides an overview and plans for the Interactive Advertising Bureau (IAB) in Russia. In 2011, IAB Russia worked to develop standards, conduct research on the digital advertising market, and increase brand awareness. For 2012, plans include expanding education offerings, continuing market research, further developing standards, and new formats for industry engagement.
This document provides summaries of 9 PR projects implemented in Ukraine's automobile market. Case 4 describes a media tour organized for journalists to visit the Cherkasky Bus plant and view a new bus model. Case 5 discusses a PR campaign conducted for AMACO Company in 2008 to increase its popularity and reputation through press releases, events, and articles. Case 9 describes an informational campaign about introducing new environmental standards to stimulate sales of cars not meeting the new standards. Case 28 outlines a series of PR activities, including press conferences and a vehicle presentation event, to promote the opening of a new Skoda car dealership and launch of the Skoda Fabia model.
The document outlines a PR project to promote the AMACO company in the agricultural business market. The project's goals were to increase the company's popularity, form its reputation as an industry leader, and promote agricultural business. This was achieved through distributing press releases, organizing press events with government officials, and publishing articles positioning the company director as an expert in the agricultural market. The results included establishing AMACO's positive reputation in the business environment and image as an agro-industrial sector leader through over 1,500 publications in 5 months.
This document provides examples of PR projects implemented by Publicity Creating, a strategic communications company in Ukraine. It summarizes several cases involving organizing press conferences and events, producing articles and press releases, and providing PR support and consulting for companies in various industries, including IT, telecom, and manufacturing. The goal of most cases was to increase brand and company recognition in the Ukrainian market through media coverage and publicity. Publicity Creating helped its clients with strategic planning, speaker preparation, media relations, and monitoring results.
The document discusses an upcoming IBM Meet the Expert event on June 22nd, 2015 at the GlassHouse in New World Makati Hotel in Manila. The event will feature a presentation from PT Inodesain Jayautama Mandiri on their agrobusiness information system solution for TKA. Inodesain Jayautama Mandiri is an innovative design center that provides solutions such as agrobusiness information systems and mobile solutions.
National Liver Foundation aims to spread awareness about liver diseases and the foundation's activities through various seminars and initiatives over six months. Their proposal includes conducting an environmental audit, targeting the general public through different media, and organizing events like a press conference, workshops, a viral video, street plays, and cycling/fundraising rallies to educate people on liver health and the foundation's work. They plan to measure their objectives through social media engagement and records of supported patients. The goal is to make the foundation well known and associate it with liver disease treatment.
Rock & Roll Hall of Fame 25th Year Anniversary CelebrationSashaO777
• In what is sure to be a landmark event, The Rock and Roll Hall of Fame celebrates its 25th anniversary with two consecutive evening concerts
featuring the biggest names in music. Over two nights, October 29th & 30th, the artists will showcase the history of rock and roll through music
and film at Madison Square Garden in New York City (total attendance
30,000).
• Each night’s concert will headline 3-4 different iconic artists who will
curate their own section of the show. Each segment will include, not only
the artist’s own music, but also, along with other iconic music Hall of Fame talent and a cross section of hot contemporary performers, will tell the story of rock and roll.
• A creative team has been assembled including Tom Hanks, Jann Wenner, Cameron Crowe and Robbie Robertson to work with the artists
to create themed sections of the show that will showcase the influence the music has had on our lives and popular culture.
• All event proceeds will help establish a permanent endowment for the
Rock & Roll Hall of Fame Museum in Cleveland, Ohio.
Dr. Lithgow, from the Buck Institute, presents evidence from his lab that multiple age-related diseases share a common root in cellular aging processes, and furthermore that interventions designed to affect the aging process could prevent or delay such diseases.
The document outlines a PR and communication plan to raise awareness and funds for projects in Rashidabad. The plan has two phases - the first focuses on promotion through rebranding efforts, documentaries, advertisements and social media. The second phase centers on fundraising events like a telethon, cricket match, corporate visits and campaigns partnering with cellular companies and FMCG brands. The overall goal is to generate 300 million in funds and maximize community participation to reimagine and support development in Rashidabad.
The document announces the 6th International Business Forum called "Industrial Marketing B2BFest 2011: Marketing Strategies for International Market Entry" to take place on June 23, 2011 in Kyiv, Ukraine. The one-day forum will focus on proven methods for entering international markets and overcoming barriers to successful entrepreneurship. There will be presentations on Ukrainian goods breaking into the EU market and using marketing tools to attract foreign investments. Participants can receive discounts when registering.
Marco Tiggelman founded viniumwines in 2008 to provide strategic and tactical marketing support to wine brands. The agency invests in developing the wine category through knowledge building, innovation, and effective marketing strategies. Viniumwines works with international clients from various wine producing regions and specializes in brand development, trade marketing, media relations, retail support, and institutional development. The agency prides itself on confidentiality and has built its reputation on trust with a growing list of wine brand clients.
The document discusses the advantages of a marketing center belonging to a university in competing for new customers. It outlines three main advantages: 1) selecting and training potential employees from among students; 2) reducing project costs; and 3) providing innovative solutions at relatively low prices. The center aims to establish close business-science links through joint projects. It carries out various marketing projects and events to provide practical experience for students while developing the university's business reputation.
Granvis is a Ukrainian holding company that represents foreign partners in key industries including food processing, chemicals, and construction materials. It offers distribution, logistics, sales, and legal services to enter the Ukrainian market. Granvis has expertise in flexible packaging, aseptic packaging, building materials, chemicals, and veterinary products. It partners with leading international brands and serves major Ukrainian clients in food and beverages.
The document provides information about the Moscow International Festival of Advertising and Marketing "RED APPLE" held annually in Moscow, Russia. It discusses the history and founders of the festival since 1995. It also provides statistics about the 2008 festival such as the number of participating countries, accredited companies, advertising projects submitted, daily visitors, and partners. Details are given about the competitive, communication, and exhibition programs as well as the target audience and promotion strategy for the 2009 festival.
The New Fashion Zone platform aims to develop young Ukrainian fashion designers through an annual contest. The contest begins with hundreds of applicants submitting sketches, then progresses through casting and display of collections at the final event. Past winners have gained industry experience through collaborations and exposure at fashion weeks. The event brings together designers, experts, brands and the media to support the growth of Ukraine's fashion industry.
The Festival of Media MENA is a regional edition of the global FOM event that addresses the Middle East's growing creative industry. The 2016 event will include a 400-person conference discussing key issues in media, advertising, and marketing. It will also feature an exhibition for vendors and an awards ceremony recognizing the best creative work in the MENA region. The majority of attendees will come from the UAE, KSA, and other GCC countries.
The document provides an analysis of the lighting industry, including details on Exnovi Group and its lighting market strategy. It discusses the various lighting markets, Italian and international competitors, and Exnovi's focus on innovation through technology, collaboration, and a customized production approach to remain competitive in a changing global market.
Tatiana Radunskaya has over eleven years of experience in marketing and business development with FMCG companies. She has a track record of successfully launching new products, flavors, and categories. She developed communication strategies, advertising campaigns, and event marketing for juice and beer brands. Radunskaya also led technical projects involving packaging design and established collaborative relationships internally and with agencies. She is interested in startup opportunities, social projects, and marketing roles that allow her to work on large scale initiatives.
The document provides an overview and plans for the Interactive Advertising Bureau (IAB) in Russia. In 2011, IAB Russia worked to develop standards, conduct research on the digital advertising market, and increase brand awareness. For 2012, plans include expanding education offerings, continuing market research, further developing standards, and new formats for industry engagement.
This document provides summaries of 9 PR projects implemented in Ukraine's automobile market. Case 4 describes a media tour organized for journalists to visit the Cherkasky Bus plant and view a new bus model. Case 5 discusses a PR campaign conducted for AMACO Company in 2008 to increase its popularity and reputation through press releases, events, and articles. Case 9 describes an informational campaign about introducing new environmental standards to stimulate sales of cars not meeting the new standards. Case 28 outlines a series of PR activities, including press conferences and a vehicle presentation event, to promote the opening of a new Skoda car dealership and launch of the Skoda Fabia model.
The document outlines a PR project to promote the AMACO company in the agricultural business market. The project's goals were to increase the company's popularity, form its reputation as an industry leader, and promote agricultural business. This was achieved through distributing press releases, organizing press events with government officials, and publishing articles positioning the company director as an expert in the agricultural market. The results included establishing AMACO's positive reputation in the business environment and image as an agro-industrial sector leader through over 1,500 publications in 5 months.
This document provides examples of PR projects implemented by Publicity Creating, a strategic communications company in Ukraine. It summarizes several cases involving organizing press conferences and events, producing articles and press releases, and providing PR support and consulting for companies in various industries, including IT, telecom, and manufacturing. The goal of most cases was to increase brand and company recognition in the Ukrainian market through media coverage and publicity. Publicity Creating helped its clients with strategic planning, speaker preparation, media relations, and monitoring results.
The document discusses an upcoming IBM Meet the Expert event on June 22nd, 2015 at the GlassHouse in New World Makati Hotel in Manila. The event will feature a presentation from PT Inodesain Jayautama Mandiri on their agrobusiness information system solution for TKA. Inodesain Jayautama Mandiri is an innovative design center that provides solutions such as agrobusiness information systems and mobile solutions.
National Liver Foundation aims to spread awareness about liver diseases and the foundation's activities through various seminars and initiatives over six months. Their proposal includes conducting an environmental audit, targeting the general public through different media, and organizing events like a press conference, workshops, a viral video, street plays, and cycling/fundraising rallies to educate people on liver health and the foundation's work. They plan to measure their objectives through social media engagement and records of supported patients. The goal is to make the foundation well known and associate it with liver disease treatment.
Rock & Roll Hall of Fame 25th Year Anniversary CelebrationSashaO777
• In what is sure to be a landmark event, The Rock and Roll Hall of Fame celebrates its 25th anniversary with two consecutive evening concerts
featuring the biggest names in music. Over two nights, October 29th & 30th, the artists will showcase the history of rock and roll through music
and film at Madison Square Garden in New York City (total attendance
30,000).
• Each night’s concert will headline 3-4 different iconic artists who will
curate their own section of the show. Each segment will include, not only
the artist’s own music, but also, along with other iconic music Hall of Fame talent and a cross section of hot contemporary performers, will tell the story of rock and roll.
• A creative team has been assembled including Tom Hanks, Jann Wenner, Cameron Crowe and Robbie Robertson to work with the artists
to create themed sections of the show that will showcase the influence the music has had on our lives and popular culture.
• All event proceeds will help establish a permanent endowment for the
Rock & Roll Hall of Fame Museum in Cleveland, Ohio.
Dr. Lithgow, from the Buck Institute, presents evidence from his lab that multiple age-related diseases share a common root in cellular aging processes, and furthermore that interventions designed to affect the aging process could prevent or delay such diseases.
The document outlines a PR and communication plan to raise awareness and funds for projects in Rashidabad. The plan has two phases - the first focuses on promotion through rebranding efforts, documentaries, advertisements and social media. The second phase centers on fundraising events like a telethon, cricket match, corporate visits and campaigns partnering with cellular companies and FMCG brands. The overall goal is to generate 300 million in funds and maximize community participation to reimagine and support development in Rashidabad.
Online Marketing & PR Strategy Plan for Iggy Azalea TourDoral Peoples
This document provides an online marketing and PR strategy plan for promoting Iggy Azalea's upcoming concert at the Amway Center on October 18, 2015. The plan aims to sell out the concert using a combination of paid, owned, and earned media tactics across various online and offline channels. These include TV/radio commercials, billboards, social media, contests and giveaways. The document profiles Iggy Azalea as an artist and describes her target fans. It outlines key goals, challenges, content and distribution strategies to drive ticket sales and engagement leading up to the concert.
This document provides an overview of public relations concepts and techniques. It defines public relations as the science of communicating with the public to educate, entertain, and socialize in order to help people and achieve organizational goals. Key points include:
- Public relations involves managing an organization's relationships and interactions with the public through communication and engagement.
- It differs from marketing and advertising which primarily promote products/services, while PR promotes the entire organization.
- Effective PR relies on understanding target audiences and their needs in order to deliver the right messages through the right channels.
- Common PR techniques include events, media relations, sponsorship, documentation, and digital/social media engagement. Networking and maintaining a positive organizational image
This document defines and discusses public relations and publicity. It begins by defining public relations as the process of evaluating public attitudes, aligning organizational policies with public interests, and executing communication programs to earn understanding and acceptance. The document then outlines the typical process of public relations, including determining public attitudes, establishing a PR plan, developing and executing communication programs, and implementing PR tools like press releases and community involvement. It notes advantages like credibility and cost-effectiveness, as well as disadvantages like lack of control over messaging. Finally, the document defines publicity as generated news coverage and discusses its advantages of credibility and word-of-mouth, but also the disadvantages of lack of control over timing and accuracy.
Public Relations PR Campaign, PR Strategyzeshan596
This PR campaign document proposes a marketing campaign for "Oye Hoye", a brand of potato chips, to help it compete with leading snack brands and become a market leader. The campaign aims to build an "Oye Hoye Community" by engaging the public through various interactive initiatives. These include opening stores offering free merchandise with purchases, launching a Facebook app for discounts, donating to cancer hospitals based on sales, sponsoring cricket matches by providing tickets to those who buy Oye Hoye packs, and offering factory tours. The campaign will use cricketers Shoaib Malik and Sania Mirza as its ambassadors.
This document summarizes an article that reviewed 41 empirical studies evaluating international HIV/AIDS prevention campaigns from 17 countries that used mass media. The review examined six key components of campaign design: target audience, communication channels, message content, campaign theme, exposure levels, and outcome measures assessed. Most studies described the target audience and message content, while fewer reported on campaign themes or measured exposure levels. The review concluded campaigns would benefit from better reporting, more systematic evaluation, greater use of theory, and increased focus on community-wide interventions.
The document outlines the key components of a public relations (PR) plan using the RACE framework. It discusses the 8 main parts of a PR plan: 1) Situation 2) Objectives 3) Audience 4) Strategy 5) Tactics 6) Calendar/Timeline 7) Budget 8) Measurement. For each part, it provides brief explanatory notes and examples related to increasing sales of Diet Sprite.
The Rock and Roll Hall of Fame is located in Cleveland, Ohio and is dedicated to recording the history of influential artists and those who have impacted the music industry. The first group of inductees in 1986 included artists such as James Brown, Ray Charles, Elvis Presley, and The Beatles. Since then, many legendary artists across multiple genres of rock music such as The Rolling Stones, Led Zeppelin, Bob Marley, and U2 have been inducted into the Rock and Roll Hall of Fame.
The document outlines a media and communication plan for a new "House of Hiranandani" project. It discusses pre-launch activities like budgeting, creating brochures and website content, and advertising campaigns. It also details launch events like a press conference and customer tours. Additionally, it proposes both a traditional PR plan involving media interactions and events as well as an integrated PR plan combining traditional and digital strategies like search engine optimization, social media, and mobile apps to create buzz and engage customers. Finally, it provides suggestions for improving the corporate website with more project details, keywords for SEO, an online query form, and highlighting news, FAQs, and CSR activities.
This document summarizes several PR projects implemented by Publicity Creating for various clients. It describes a press tour organized for Miroplast, a Ukrainian PVC manufacturer, which resulted in 269 publications. It also outlines PR support provided for the openings of building material plants in Ukraine by Kerameya and TekhnoNIKOL. Another project involved organizing a press tour and seminar for Biona, an agricultural company, to promote their biological products. Publicity Creating implemented various PR strategies and tactics across multiple cases to promote regional companies and software developers.
The document describes several case studies of public relations campaigns implemented by a Ukrainian PR company. One campaign promoted the general director of a company called AMACO to increase the company's popularity and brand reputation. Another campaign involved forming the reputation of the director of a company called Leacond as a leading speaker on the HVAC market in Ukraine. A third case discussed promoting a new toner brand called ColorWay to enter the top five in the consumables market.
This document summarizes two case studies of press lunches organized to promote clients and increase media coverage.
Case 1 describes a 2014 press lunch in Kiev to open a new medical center, which resulted in 30 news reports across media. Over 25 journalists attended and toured the new facility.
Case 2 discusses holding media contests for journalists, with a press lunch to award winners and build relations. Contests promoted three clients in different industries and increased relevant coverage, with 30-50 articles generated annually for one client.
The document concludes with details on a September 2014 press lunch organized by a PR firm, including a speech, briefing, and 37 attending journalists from 30 Ukrainian media outlets.
LOCIMAP dissemination activities - end of project reportMark Macaré
The document provides an end of project report on the networking and dissemination activities of the LOCIMAP project funded by the European Union. It describes 10 tasks aimed at stimulating industry uptake, creating awareness, and influencing policymakers. For each task it provides the goals and status, noting that a website was established, 12 press releases were issued, white papers were published, workshops and conferences were attended, associations and interest groups were engaged with, and socioeconomic barriers were highlighted.
FAKTUM has its core competences in public relations, corporate communications and marketing consulting and has been active in China since 1995 at its locations in Shanghai and Beijing. Tri-lingual teams support its mainly German clients, which profit from FAKTUM‘s 19 years of work as well as integrated reporting in their native language.
Our network becomes the strength of our clients. Because in China in particular a good personal relationship with journalists, trade associations and multipliers is indispensable.
Our strategic campaigns are always related to China. In this way we reach the greatest perception of our communication messages. And this is what our clients appreciate when working together with FAKTUM.
This document describes two PR projects implemented by Publicity Creating, a strategic communications company. The first was a media tour in Ukrainian regions for an insurance company to increase awareness of its services. Over 80 regional media representatives participated, resulting in 93 publications. The second was a press conference for two companies, Eldorado and Alfa Bank, to announce a new co-branded credit card. Around 30 journalists attended and 110 articles were subsequently published. Both projects successfully increased media coverage for the client companies.
This document summarizes the Update service which publishes companies' press releases on the IQads and SMARK platforms. The service includes posting the full release on a dedicated page, highlighting it on the homepage, and promoting it through the Facebook pages of IQads News and SMARK. The annual cost for unlimited releases is 1500 Euro or 125 Euro per month. IQads and SMARK offer relevant content and communities for creative, marketing, and business professionals.
Made expo, 10 good reasons to participate in made expo, milan architecture de...WhereInFair
Italy’s leading international architecture, building and construction trade show.
MADE expo is a privileged platform for bringing together manufacturers, architects, designers, building contractors, installers, and building construction professionals.
The biennial event is tailored to meeting the industry’s needs with its four specialised shows, each one designed to bring together demand and supply under the one great roof, where systems can merge horizontally against an increasingly international backdrop.
Four highly specialised and interconnected vertical events.
MADE expo will be more specialised than ever, with four special-interest exhibitions: MADE Constructions and Materials, MADE Building Envelope and Windows, MADE Interiors and Finishings, and MADE Software, Technologies and Services. The decision to pursue is generating untold synergies among the products and services employed by the building industry to stay ahead of an increasingly integrated and ever-changing market.
Further emphasising the focus on dialogue with architects and designers as much as with producers, distributors and installers, MADE expo 2015 will also be hosting Demo Labs and Archi Labs. These veritable “innovation incubators” will drive intense and profitable communications between exhibitors and designers,
architects, installers, window manufacturers and contractors, and offer the chance to preview all the latest ground breaking technologies and products.
Over 2010, airBaltic managed to showcase its business achievements through a series of international awards, helping to boost the airline's international recognition and reach new publicity milestones. This strengthened airBaltic's position in existing and new markets and helped win new customers to substitute for a decline in local customers due to economic hardship in the Baltic region. The awards were presented to international audiences and used by airBaltic in marketing and communications to reassure customers and attract new business. This resulted in a 27.1% increase in international customers in 2010 and record worldwide publicity for the airline.
European data forum 2012 campaign concept 2012 08 28 0STIinnsbruck
The document provides a campaign concept for promoting the European Data Forum 2012 conference. It identifies the target audience as businesses, researchers, government, and non-profits working in areas related to big data and the data economy. It outlines channels for promotion, including the conference website, social media, mailing lists, and partner organizations. The campaign schedule includes press releases, social media posts, and advertisements leading up to the June 2012 event. Evaluation plans involve analyzing website traffic, registrations, and engagement on social platforms.
The TWIGA Group is a leading Russian communication group operating across the CIS since 1993. It owns 18 companies across 4 major business centers in Russia, Kazakhstan, Ukraine, and Armenia. TWIGA was an early innovator in the industry, establishing its own production facilities, the first CIS healthcare communication agency, an interactive agency, and SMS marketing company. It also established educational programs for staff and an annual creative awards program.
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
The document provides an overview of La Meccanica, an Italian company that manufactures machinery for livestock feed, biomass, recycling, and fertilizers. It discusses La Meccanica's key values of innovation, customer focus, quality, transparency, and responsibility. It also highlights some of La Meccanica's products, projects, trade show appearances and certifications over the past 50+ years.
Networking event with conference and exhibition about carsharing, bikesharing, parksharing, connected cars, autonomous driving, e-mobility, urban mobility and mobility services.
28 and 29. April 2016 in Milan, Italy.
LONDON is a global advertising agency established in 2008 with one office and a virtual network of talent. It has grown to 8 employees and works with over 1,000 freelancers worldwide. The agency has secured clients on every continent, including Mandarin Oriental, Alliance Boots, and Fox International. LONDON pioneered transparency by publishing its pricing online. It has produced effective campaigns for clients, such as launching No7 in Finland, promoting Mandarin Oriental hotels, and launching the TV show The Walking Dead internationally. LONDON's work has significantly outperformed competitors and delivered strong business results for its clients.
Fuel Alternative Plc is a Ukrainian consulting company that provides services in renewable energy, clean technologies, and alternative fuels. It organizes conferences and trade shows to connect businesses in this sector. It also publishes trade magazines and research reports about these industries in Ukraine and abroad. The company aims to help foreign companies enter the Ukrainian market and support the growth of clean technologies locally.
Neuron PR Agency helps clients achieve competitive advantages through communication planning, execution, and management. The agency has worked with dozens of clients from SMEs to multinationals across industries like IT, FMCG, finance, and automotive. Services include media relations, online PR, channel relations, events, and crisis management using techniques from traditional to digital media. The 14-person team has extensive experience developing strategies that produce media coverage and business results for clients.
11 марта 2016 г. команда агентства Publicity Creating провела сразу 2 мероприятия для компании ЛИКОНД: дилерскую конференцию и торжественный фуршет в честь 15-летия данной компании.
Knauf supported a social project to promote youth sports in Ukraine over 3 months. The project included an internet conference with coaches and athletes, publishing articles and press releases about the topic, and creating video content for social media. The project reached over 32 million monthly viewers across top Ukrainian media websites and generated over 18,000 views of its internet, social media, and video content.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and castle visits for partners of the Leacond company to strengthen partnerships. A third project discussed was the IV Conference of DAIKIN's Ukrainian dealers in Turkey, attended by over 250 people, with entertainment activities and performances.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and conferences for partners of the Leacond company to strengthen partnerships and promote new air conditioning equipment. A third project involved a conference in Turkey of over 250 Daikin dealers from Ukraine with presentations, sports, and entertainment.
TEVA Company provided assistance to orphanages in 6 Ukrainian cities from October to December 2010 as part of their CSR program. They transferred charitable aid including antibiotics, fruits, toys, and packages to the orphanages. Officials from the Ministry of Health, regional health organizations, charities, and children's homes participated in the transfer events. Over 600 packages of aid were distributed. The events were publicized through press releases and notes in media outlets.
The document describes several public relations projects implemented by pharmaceutical and medical companies in Ukraine. It provides details on 13 different PR cases, including opening a new medical clinic, promoting original drugs over generics, organizing press tours and media briefings on health topics, and arranging testing classes at a medical center for Ukrainian bloggers to write about. The cases involved working with media outlets, experts, and officials to increase awareness, educate the public, and positively position the client companies.
This document discusses several PR cases for residential real estate developments in Kiev, Ukraine. It outlines PR strategies used to promote the RC "Naykoviy" modern residential compound which includes a 25-story apartment building constructed using new technologies. It also discusses PR campaigns for the RC "Olimpiyske mistechko" and RC "Panoramne mistechko" compounds which included articles, releases and social media. Additionally, it summarizes a PR case for the "OptimaHouse" project which included organizing a press lunch during the beginning of construction that generated over 65 publications from 37 journalists across 30 Ukrainian media outlets.
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2. Content
Case 6. PR-moving of «Leacond» Company (leading distributor ТМ DAIKIN in
Ukraine), 2001-2010
Case №16: Campaign for launching URSA GEO in Ukraine 2012.
Case №18: Press-tour on the «Miroplast» Companys' factory
Case №19: Seminar-presentation Daikin
Case №20: Incentive tour for the partners
Case №24: Integrated advertising and PR-promotion TM DAIKIN in Ukraine(2012)
Case № 33: IV conference of Ukrainian dealers DAIKIN, organized by order of
European command-center Daikin Europe N.V.
Case № 34: KNAUF Ukraine - social media pages(Facebook, Twitter).
implementation and development
Case № 41: PR-support of opening building materials factories in Ukraine
Case №44: PR of sanitaryware company
2
3. 3
Case 6. PR-moving of «Leacond» Company
(leading distributor ТМ DAIKIN in
Ukraine), 2001-2013
Aims and Objectives:
Forming companys‘ renown and its brands.
Forming Leacond reputation as best ТМ Daikin
(Japan) tooling supplier, pacer in a premium
segment of Air Conditioning market in Ukraine.
Forming the chief of the company reputation as an
expert in the market, first person PR
Forming dealers loyalty, widening dealers net.
Forming pool of interested journalists.
4. PR-moving
of «Leacond» Company
Implementation:
Companys‘ furtherance was staged into 3 phases-
1 – air conditioning equipment TM Daikin was promoted,
and «Leacond» Company, was promoted by indirection, as а
official supplier.
2 – «Leacond» Company promotion, as professional and
sustainable partner for dealers of pacer supplier of high-
tech equipment (Daikin goods are promoted by indirection)
3 –Leacond Companys' head office and top-management
promotion, company fixation in the premium segment of the
market.
During the annual programs a wide range of tools were used,
combined in a balanced and intensive communications
program.
6. 6
The contest for journalists
"Fresh thought"
Aims and Objectives:
Forming TM company-client popularity, forming reputation of the
head as an expert of the market
To increase the amount of companys‘ and heads‘ in media mentions.
To increase the amount of sectoral overviews.
To form journalists pool, that are writing about conditioning and
ventilation systems, and to increase their competence.
The contest was held during the 10 years.
8. 8
PR-moving of «Leacond» Company
Results:
Formed reputation of the company as a pacer in a premium segment, as a
best supplier of TM Daikin in Ukraine, and one of the leading distributor
on the market on the whole.
The head of the company is a competent market expert, and constantly
presented in media with comments and evaluations.
More than 90% of all materials about air conditioning market contain
mentions of relevant information and brand. Media scene is intense, in
every volume of specialized magazines there is an information about
client (news, articles). Total number of editorial publications for the year
2007 amounted to more than 420 in 2008 to over 760 in 2009 - 1200.
Loyalty of main dealers is formed, the work on the deepening of the
process is on/ Club Golden dealer, annual dealer conference and other
projects. /The dealer network is growing by an average of 30% annually
(350 companies).
Writing journalist pool is counting 35-40 people yearly.
In general- company becomes the bets Daikin distributor in Ukraine,
occupies more than 50% of the market brand, compared with two other
distributors (wherein, Leakond entered the market after them).
9. Case 16
Campaign for launching URSA GEO in Ukraine 2012.
Client: Enterprise with foreign investment “URSA” a subsidiary of the Spanish group URALITA. The
main products made by the company - high-quality heat and sound insulating materials
The object of promotion: New line of environmentally friendly materials URSA GEO
Aim: Announcing and PR- support entry into Ukrainian market with new product line of heat
and sound insulating materials URSA GEO.
Special aspects of activity:
Announcing URSA GEO was conducted with the help of number of articles and news, that were
published in specialized building media and also with the banner advertisement on a popular
building portals in Ukraine.
The key point was the public relations activities at the exhibition InterBudExpo 2012:
• Press-briefing, with the attending of top-management of Russian and Ukrainian offices, that was
devoted to the derivation to the Ukrainian market range of materials for "green building» URSA
GEO;
• a series of video interviews with representatives of URSA, dedicated to entering the line URSA
GEO on the market;
• Large-scale representation of URSA GEO exhibition in partnership with the key ID building
sphere: ACC-media, Edipresse Ukraine , Murator Ukraine.
9
10. Campaign for launching URSA GEO in Ukraine at I quarter of
2012: announcing of URSA new product line
10
11. Campaign for launching URSA GEO in Ukraine at
I quarter of 2012: activity on exhibition
InterBudExpo 2012
11
12. Results
In result the realization of comprehensive program of renewed product line, targeted audience
was effectively informed about new URSA GEO product line, that was worthy presented on the
Ukrainian market.
Emphasis was placed on the target audience:
Visitors of the exhibition InterBudExpo 2012 (on the URSA stand and on the publishing houses
partners stands );
Journalist of specialized and business media (on press-briefing in terms of InterBudExpo
exhibition 2012 were presented mere than 30 journalists including 20 representatives of
specialized media, and also 3 TV channels) herewith, according to results of press-
conference more than 100 editorial publications came out, incl. – over 50 publications on
post-release event;
Final consumers and experts(information was conveyed via the Internet (banner ads, news,
announcements on specialized portals)
Wide audience (thanks to news on the site, news agencies and outlets scenes on TV news
about the launch of the product line was URSA GEO aired for a mass audience)
In a short time it was managed
effectively to attract the attention of the
target audience to yield of a new line
environmentally friendly materials to
"green construction» URSA GEO
12
13. Case 18
Press-tour on the «Miroplast» Companys' factory
Client: «MIROPLAST» - the biggest Ukrainian manufacturer of profiled PVC systems for
metal-steel windows. «MIROPLAST» produces profiles to ТМ «WDS», «Olimpia» and others.
Time and place of the event : July 20 2012 ,factory «MIROPLAST», Dnepropetrovsk.
The event format : Press-tour with press-briefing and demonstration of products manufacturing.
Aim of the event: to inform media and targeted audience about a company and its brands,
company popularization, public demonstration of high-quality modern Ukrainian production.
Participants of the event: management of "MIROPLAST“ Company, invited representatives of
media
14. Was conducted a press briefing, which aroused great interest
among journalists.
Factory Tour for media representatives.
Post-briefing with the renewal of the dialogue
between the representatives of the company
and journalists.
14
Press-tour to «MIROPLAST» factory
16. Event results
26 media representatives took part in the press-conference( TV, news agencies,
portals etc.) 3 national TV channels attended. Journalists were able to take comments
from the company's management during the press briefing and post-briefing, and to
see the whole process of production - advanced profile systems.
Following the results 269 editorial publications came out (including pieces on TV).
Publications, corresponding to learned information during press-tour, were actively
published more than for a month after the event.
Following the results of press-tour publications were shown in different media: on sites
of news agencies, in core publications, business media, on TV and Internet portals. In
such manner all targeted audience of «MIROPLAST» company was straddled.
16
17. Case19: Seminar-presentation
for Daikin
Presentation of DAIKIN new flagship product -
VRV IV system
Seminar-presentation for Daikin : November,
29, 2012. NSC Olimpiyskiy, «Champion» hall
Aim of the event: official market launch of the
new fourth-generation multi-zone systems VRV
IV, the production of DAIKIN Corporation
(Japan). Awarding prizes to the best dealers.
Speakers: Kristof Piersman– responsible for
sales Daikin Europe N.V. in East Europe
regions and CIS countries. And Maksim
Mihailichenko- – engineer specialist of business
development, the representative of the Moscow
office of Daikin Europe N.V.
18. Seminar-presentation Daikin :
results
o More than 200 representatives of companies - dealers of DAIKIN HVAC
equipment in Ukraine from all regions of the country - took part in the event.
o After new system VRV IV presentation took place an award ceremonial
program for DAIKIN dealers "High sales in peak season“, with present
presentation (Apple laptops and tables).
19. Case : Incentive tour for the partners
Client: LEACOND Сompany – official distributor of DAIKIN (Japan) corporation
equipment and HOVAL (Liechtenstein) in Ukraine
Executors: ProEvents, Publicity Creating
Placement:
Incentive tour №1 Kiev - Medzhibozh - Kamenetz-Podolskiy- Kiev
Incentive tour №2 Kyiv-Lviv-Olesko-Dubno-Pidhirtsi-Kiev
Period:
1 – December, 2012
2- October, 2013
Aims and Objectives :
To encourage LEACOND Company partners - Daikin equipment dealers - for effective
cooperation
To strengthen the loyalty of partners to the company, to motivate them for further
cooperation
To present Daikin new equipment to LEACOND partners –systems VRV IV, and also
to demonstrate the situation on air conditioning market of Ukraine in whole.
To create a positive, and friendly atmosphere in group, together with competitive
spirit.
19
20. Incentive tour №1 , 2012
Organization and carrying out the event for the Leacond partners-incentive tour –of
the castles of Podolia.
During the incentive tour more than 40 representatives of Leacond Company-
partners from Odessa, Simferopol, Nikolaev, Lvov and other cities of Ukraine have
visited ancient castles in Medzhibozh and Kamenetz-Podolskiy
In the best tradition of incentive tours, the event combined in itself two key areas:
OFFICIAL:
• Leadership conference of Leacond, presentation of the results 2012 on the air conditioning
market in Ukraine and worldwide
• Presentation of the new Daikin's equipment
• INFORMAL:
• sightseeing tours of the region (the fortress in Medzhibozh and Kamenetz, a tour of the old
city in Kamenetz-Podolskiy);
• quest "Keys to Success", which competed in the knowledge of the climate equipment, wit, skill
and team spirit of "Cossacks" and “Knights“ teams
• Banquet in the best restaurant of Kamenetz-Podolskiy, with the participation of folk and jazz
bands
20
21. Incentive tour№2 , 2013
Organization and carrying out activities for the Leacond Company's
partners - Incentive Tour "Golden Horseshoe of Lviv“ During the incentive
travel more than 45 representatives of Leacond partner Companies from
different regions of Ukraine visited the ancient castles of of Lviv and Lviv
region.
The event combined in itself 2 key areas :
OFFICIAL:
• Leadership conference of Leacond, presentation of the results in 2013 on the air
conditioning market in Ukraine
• Presentation of the new Daikin products
• INFORMAL :
• Lviv sightseeing, visiting ancient forts and castles in Olesko, Dubno, Pidgirtsi
• quest "Treasures of the Golden Horseshoe", in which two teams competed the
“Lions" and “Tigers“-in the knowledge of the climate equipment, erudition,
dexterity. Banquet in the country complex restaurant "Ancient City" with the
participation of folk groups, and reconstruction of medieval knights fighting.
22. During the tour – the report on social networking
sites was done
23. The Results
Incentive tours for Leacond partners synthesized a team-practice (contests, creative
competitions quest), informal communication and formal part - conference.
The variety of such practices, as well as interesting excursions in the picturesque
castles Podolia, Lviv region led to the fact that 3 days of incentive tour were held in a
friendly, full of interesting events atmosphere, and become memorable for the
participants.
Quests "Keys to Success", "Treasures of the Golden Horseshoe" gave the opportunity
to each of the participants on tour to express themselves, to feel the friendly support
of colleagues, and also to highlight the overall atmosphere of incentive tours.
The incentive-tour format has allowed dealers to learn better about each other and
about their partner - Leacond, to feel a team of like-minded persons.
Incentive tours increased partners loyalty to Leacond Company, since it brought only
positive emotions to participants(informal part), and also demonstrated
professionalism and Leacond employees deep knowledge (official part). 23
24. Case №24: Integrated advertising and PR-moving
campaign for TM DAIKIN in Ukraine (2012)
Client: Daikin Europe N.V. – European headquarter of Daikin Industries corporation
(Japan) – the biggest world manufacturer of HVAC equipment
Promotion objects : ТМ DAIKIN, Daikin new products (RAC, air cleaners, climate systems), Daikin
Europe N.V. as a partner(loyalty program for dealers)
Aims:
• Increasing recognition of TM DAIKIN among the target audience
• Target audience familiarization with new TM DAIKIN products
• Hardening dealers loyalty to ТМ DAIKIN HVAC equipment and Daikin Europe N.V company
Performance features:
PR-moving of TM DAIKIN program had a complex character, which included variety of activities:
Advertising and PR-campaign:
• TV (sponsorship of consumer and sport programs)
• Radio (commercials)
• Internet ( banners and articles in business and Internet-resources)
• Press (articles in business and specialized media)
Loyalty scheme for dealers «High sales in peak season»:
• Creating and supporting specialized site for dealers program www.daikin-loyalty.com.ua
• Organization presentation-seminar of a new flagship DAIKIN product, during which prizes were bestowed to
dealers-winners of loyalty program.
28. Results
As a result of a comprehensive program of advertising and PR-moving TM DAIKIN in Ukraine in 2012
targeted audience was effectively informed about new TM Daikin products and about TM Daikin
in whole. Also strengthening dealers loyalty to TM Daikin climate technologies.
Emphasis was placed on the target audience:
Dealers of TM Daikin climatic technologies in Ukraine:
In loyalty program «High sales in peak season» took active role 38 dealers of TM Daikin
In seminar-presentation of new flagship DAIKIN product –system VRV-IV – about 200
representatives of dealer companies took part
Final consumers of DAIKIN household appliances :
Internet-users (on whom banner advertisement and articles in Internet-editions were directed);
TV audience
Radio listeners
Readers of business and wide range press
Final consumers of industrial and semi-industrial DAIKIN equipment - readers of
specialized press
During the period of program implementation it
was managed to strengthen the promotion of
TM Daikin reputation as an ultramodern energy-
efficient climate technology, and contribute to
strengthening the position of TM Daikin on the
market HVAC equipment in a difficult for the
market time
28
29. Case № 33: IV conference of Ukrainian dealers of DAIKIN, organized
by order of European headquarter - Daikin Europe N.V.
The conference was held at the Hotel Limak Limra
(Kemer, Turkey). Event was attended by more than 250
representatives of TM DAIKIN dealer-companies, from
all regions of Ukraine.
30. Special guests of the conference were representatives of Daikin Europe NV
Kristof Peirsman and Koen Van Wynendaele. During the conference reports
were also made by the leaders of the three distribution companies,
representing Daikin in Ukraine
31. During the conference entertainment program and sporting events were organized.
Thus, a traditional DAIKIN football championship was held. And at the end of each day
were evening events in the format of the gala dinners.
32. The concert program included performances by Ukrainian stars - "Alibi“ group, Tina
Karol, and Turkish artists of the original genre (fakir show).
33. At the end of the evening was the final
grandiose fireworks, after which guests
were endured huge cake. As the emcee
was Maxim Nelipa
34. Publicity Creating implemented a full range of services for the
development, organization and conducting the conference. The first
phase included creation the concept of the conference, corporate
identity, scenarios of all activities under the project, preparation of
necessary materials (quest pack and others), informing the parties,
working with numerous contractors. The second stage is connected
directly to the conference conduction in Turkey. The client praised the
level of organization of the event and the quality of services provided
by the agency.
35. Case № 34: KNAUF Ukraine - pages in social media (Facebook,
Twitter) - implementation and development
36. On pages highlighting the work of the company, industry news, Internet users
are getting familiar with the new products. Brand also shares his advice to
consumers about the proper selection and use of building materials.
37. Generation of interesting content that is updated regularly, allow you to increase
pages fan audience significantly and expand the circle of loyal customers. Gradually
rising rates of engagement - for example, the number of questions and comments
from users, reposts appeared in specialized groups.
38. Organizing press-tour for JOURNALISTS in Lviv
The event was attended by journalists from national and regional media, in
particular, «Bud Expert», «Building aspects», «Real Home», «Mіzhnarodna
Arhіtekturna Maisternia" "Dim Іdey “ and others.
Guests learned a lot about the company "Knauf", its activities in Ukraine and, in particular,
in the Western Region.
39. For "Kerameya" was organized press conference in agency "Ukrainian News" on
"State and development prospects of elite materials in Ukraine", and also PR-
campaigns in media and events as part of specialized exhibitions were held.
Company factory is situated in Sumy town - at the time of opening manufacturing
line allowed to produce 30 millions items of clinker per year.
Case № 41: PR-support of opening building materials factories in Ukraine
1. «Kerameya» Company, Sumy,
2. «TechnoNikol» Company, Dneprodzerginsk
40. The project for the opening of the plant was realized with the support of
investment by venture capital fund Horizon Capital. Investment in the
launching of production line of clinker TM ClinKERAM was 18 mln.
dollars.US. http://www.youtube.com/watch?v=D-uCT-zoGzs
41. For "TekhnoNIKOL" (Russia), one of the largest
manufacturers of roofing materials in Europe, press
conference dedicated to opening of the plant
"TekhnoNIKOL" in Ukraine was organized in the UNIAN
conference hall. The event aroused great media interest.
42. Total investment in the construction of the plant, located
in Dneprodzerzhainsk, worked out 8 million. Euro.
It was planed in the next 3 years after the opening to
invest other 3 million euros into enterprise development
44. Case №44: PR of sanitaryware company
Perennial promotion of company UNITECH BAU (plumbing and heating
the production of Germany, Switzerland):
-Annual PR-service,
- organization of the company's involvement in the largest
construction exhibition,
-the organization of entertaining and educational activities for partners
-development and implementation of actions for designers and
architects
Formation creative products (original models, articles, releases,
slogans and texts for printing, photo shooting).
47. Promo action “Use every day" was directed on the recognition of TM
"Unitech Bau» nonstandard sales pitch allowed to draw attention to the
campaign:
At the crossroads of Kiev were distributed 40,000 rolls of toilet paper in
the original wrapper. This handout directly related to plumbing, fully was
meant as a concept of “Use every day." Addresses of shops "Unitech Bau"
were listed on the wrapper rolls and thus consumers were informed about
where in Kiev they can get qualitative sanitary appliances. The action
became a vivid example of how epatage may be civilized. Rolls were
distributed by promoters in branded clothes and costumed characters:
"Soap" and "Sponge".
48. Organization of "Unitech Bau" participation in the largest construction
exhibition.
Concept development, overseen the design of the stand, development of
participation program , including a show at the booth, which included non-
standard "Defile in terry robes," contests for visitors, promoters work in
the exhibition halls. As well as preparation of souvenir products, printing,
photo-report. Stand "Unitech Bau" was recognized as the most pictorial in
the exhibition and daily up to the active program collected hundreds of
visitors who filled the aisles and even the neighboring stands.
49. Promotion at the booth to attract the attention of
visitors and partners
50. Development and organization of the exhibition "Installing
WALL-HUNG WATER CLOSET in real time" at the booth,
which caused great interest among the specialists
51. Promo for TM «Hansa» on FM radio channels, the final action took place at
the company's booth, prizes distribution to the winners was made by the
official representative of Hansa in Eastern Europe
52. The final of the annual loyalty action to customers, rewarding with
valuable gifts, certificates, Ecard